Digital Marketing Practice Lead

15 Years of Experience

With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

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Marketing Agency/

Digital Marketing/

Retargeting Services

Retargeting Services – Drive Conversions by Reengaging Your Audience

Increase your advertising ROI with Toptal’s Retargeting Services. Our digital marketing team employs cutting-edge technology to track and retarget your audience effectively, delivering personalized ads that boost engagement and conversion rates. Optimize your ad spend and drive measurable results.

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Clients Served

25,000+

Total Vetted Experts

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Retargeting Services

Increase your conversion rates with Toptal’s Retargeting Services. From strategy development to campaign management, we deliver tailored solutions that reengage your audience and drive results.

Retargeting Strategy Development

Develop a custom retargeting strategy tailored to your business goals, increasing conversions.

Retargeting Campaign Creation and Management

Create and manage impactful retargeting campaigns that align with your marketing objectives, driving results.

Audience Segmentation

Segment audiences based on behavior for strategic, effective retargeting efforts.

Search Retargeting

Leverage search retargeting to reach users based on their search queries, boosting relevance.

Social Retargeting

Utilize social retargeting on the platforms where your customers spend the most time to reconnect with your audience.

Ad Frequency Management

Optimize ad frequency to prevent overexposure and ensure a positive user experience.

Behavioral Targeting

Use behavioral targeting to deliver ads based on user interactions and preferences.

Cross-device Retargeting

Engage users across multiple devices for a seamless retargeting experience.

Dynamic Retargeting Ads

Create dynamic retargeting ads that display personalized content to increase engagement.

Cart Abandonment Retargeting

Retarget cart abandoners with tailored ads to recover lost sales and boost revenue.

Advanced Tracking and Data Collection

Implement comprehensive tracking systems and data collection techniques to gain insights into user behavior and optimize retargeting efforts.

Retargeting Budget Optimization

Manage and optimize your retargeting budget to maximize ROI and minimize waste.

Looking for guidance about the perfect retargeting services for your needs?

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PARTNERSHIP THAT WORKS

How We Deliver Retargeting Services

Our retargeting experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals, whether it’s refining audience segments or implementing dynamic ad strategies for effective retargeting.

Deploy

Partnering with you, Toptal will complete and implement your solution, tracking quality assurance, handling project management, and creating a delivery schedule.

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Jeff Gangemi

Digital Marketing Practice Lead

Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.

Previously At

CUSTOMIZED SOLUTIONS

End-to-End Retargeting Services That Deliver Value

Toptal delivers leading retargeting services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end solutions per your specific requirements.

Growth Marketing Practice Lead

Delivery Manager

Digital Marketing Strategist

Marketing Infrastructure Manager

Digital Marketing Expert

CRO Expert

Digital Marketing Expert

Social Media Marketing Expert

Jeff Gangemi

Growth Marketing Practice Lead

Previously at

Technology Experience

15+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Blake Stockton

Verified Expert in Marketing

14+ Years

of Experience

Digital Marketing Strategist

Blake is a dynamic strategist with 14+ years of digital marketing expertise, including roles at Google, an Inc. 5000 fastest-growing startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and providing social media algorithms and content updates.

Previously at

Venkat Pullela

Verified Expert in Marketing

9+ Years

of Experience

Marketing Infrastructure Manager

Venkat is an experienced marketing technology manager with a demonstrated history of onboarding, migrations, integrations, and more. He is versed in full-stack marketing technology, ranging from enterprise to startup solutions. Venkat consults on and improves core pillars of digital marketing, data management, campaigns, asset management, analytics, reporting, security, and risk compliance for inbound and outbound marketing needs.

Previously at

Kevin Park

Verified Expert in Marketing

11+ Years

of Experience

Digital Marketing Expert

Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.

Previously at

Jared Waxman

Verified Expert in Marketing

14+ Years

of Experience

CRO Expert

Jared enjoys helping companies grow by taking a data-driven approach to uncovering customer insights for a successful go-to-market. Most recently, he worked in growth, campaigns, and acquisition inside a demand generation organization and helped his startup grow from $37 million to more than $200 million and then toward a $6.5 billion acquisition.

Previously at

Cheryl Da Silva

Verified Expert in Marketing

8+ Years

of Experience

Digital Marketing Expert

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she can deliver exciting copy for various channels, formats, and audiences, and can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Julio Lacerda

Verified Expert in Marketing

13+ Years

of Experience

Social Media Marketing Expert

Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched more than 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to revenue growth of more than 120% at globally known brands such as Oral-B, Gillette, Ariel, and Lenor.

Previously at

On-demand Talent and Teams

20,000+ world-class talent ready to be deployed individually or in teams.

Ad Campaign Expert

Digital Performance Marketer

Omnichannel Marketer

Performance Marketing Expert

Content Marketing Expert

Email Marketing Expert

Growth Marketing Expert

Digital Marketing Expert

Integrated Marketing Strategist

Verified Expert in Marketing

17+ Years

of Experience

Ad Campaign Expert

Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he’s an expert at developing bold and innovative solutions supported by data-driven analytics.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Digital Performance Marketer

Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for more than five years. Andre has led multiple initiatives in which his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Omnichannel Marketer

Carly is a seasoned marketing professional, leveraging 12+ years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Performance Marketing Expert

Franklin is a marketing professional with marketing, communications, and Agile project management certificates. He has led the creation and implementation of multiple digital marketing campaigns in e-commerce, SaaS, health, consumer goods, finance, real estate, government, and advocacy organizations. Franklin excels in developing inspired and innovative marketing communications messaging to acquire qualified leads with a firm intent to generate income and improve brand awareness.

Previously at

Verified Expert in Marketing

24+ Years

of Experience

Content Marketing Expert

Cari is a content marketing and editorial expert. Her work has appeared in magazines and newspapers like Cosmopolitan, Weight Watchers, Health, Real Simple, Better Homes & Gardens, The Knot, The New York Post, and Shape. A former senior editor at Redbook and Woman’s Day, she loves creating content and marketing strategies in the lifestyle space, focusing on health, wellness, beauty, travel, and home. Cari is adept at weaving narrative and strategy to bring a unique depth to brands and engage audiences.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Email Marketing Expert

Hernán is a marketing expert with 12+ years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Growth Marketing Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy whose focus is always to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Verified Expert in Marketing

22+ Years

of Experience

Digital Marketing Expert

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing more than $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Integrated Marketing Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to project execution. She has a background in strategy, visual design, and marketing, and can devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

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Looking for guidance about the perfect retargeting services for your needs?

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Top marketing agency hires 10 Toptal developers to automate ad-buying process, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media-buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded its client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Co-founder and CTO

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Digital Marketing Field

Read the latest articles and resources to keep you current on emerging trends in consumer behavior, market segmentation, branding strategies, and promotional tactics.

Streamline Your Marketing Funnel With AI-powered Customer Outreach

New AI automation tools can help organizations deliver better, more personalized messaging at the awareness, consideration, conversion, and loyalty stages of the customer journey.

Wasim Ullah

Verified Expert in Marketing

10 Years of Experience

Wasim is a growth and performance marketer who helps startups and Fortune 500 companies develop and scale digital marketing strategies. He has designed and implemented multichannel campaigns using data-driven approaches that combine paid marketing, social media, email, SEO, conversion rate optimization, and other digital techniques.

Expertise

Digital Marketing Email Marketing Lead Generation

Previously at