Hernán Diaz Granados
Verified Expert in Marketing
Marketing Expert
Munich, Bavaria, Germany
Toptal member since November 14, 2022
Hernán is a marketing expert with eight years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Project Highlights
Expertise
- Communication Strategy
- Content Creation
- Copywriting
- Creative Strategy
- Influencer Marketing
- Marketing
- Paid Media
- Social Media
Work Experience
Social Media and Communications Team Lead
InnoGames
- Worked with senior executives from other departments to launch new games, execute communication plans, and create content.
- Launched a brand new blog platform to engage new audiences through a new creative content strategy and boost website traffic.
- Led video production strategy for all the games under the company's portfolio.
Copywriter (via Toptal)
Smart Trucking LLC
- Translated website content from English to Spanish.
- Localized a diverse portfolio of digital content targeting different platforms.
- Formatted the content into the desired layout and formatting based on the client's expectations.
Social Media Manager
Timify
- Created the social media department, launched Timify's social media strategy within different platforms, and introduced AI marketing and AI writing.
- Built corporate videos for different marketing and communication use cases.
- Launched paid social media campaigns for different markets within Europe and the Americas.
Head of Social Media, LATAM
Kaspersky
- Led the Latin America social media regional strategy and team.
- Worked on content localization—created and localized audiovisual and written content for key markets based on their specific needs and priorities.
- Managed agencies for video content creation and content translation.
Social Media Manager for Latin America
HP Inc
- Launched social media and eCommerce campaigns, articulating with retail partners.
- Led and launched sustainability marketing campaigns on digital platforms.
- Produced photos and video content for social media targeting the brand, its products, and its services.
Digital Media Manager
Jimeno Acevedo & Asociados
- Worked with international brands to launch their marketing campaigns.
- Led influencer marketing strategies for global companies.
- Launched the digital strategy for website and social media accounts belonging to different clients.
Community Manager
Universidad del Norte
- Collaborated with senior executives to create marketing strategies.
- Launched official corporate channels and created their communication strategy.
- Provided customer support through official channels.
Project History
Phishing Campaign for Cybersecurity Awareness
https://www.youtube.com/watch?v=YCPDaLd2j74Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
It was a social media campaign I led as part of my work for Kaspersky. I wrote the creative idea, managed the budget and external agency team that produced it, and launched the social media strategy after it was ready.
Magic Desktop Campaign for HP
https://web.facebook.com/HPColombia/videos/2371751522835224Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
I wrote the creative idea for the video, pitched the agency for its production, and managed the budget for execution. This campaign was launched on social media and more traditional media, including movie theaters.
META Feature for Timify App
https://web.facebook.com/TIMIFY/videos/720512545701280Led video production and content strategy for Timify's social media campaign.
It was a new feature for the Timify app that provides business users with appointment booking options for their clients through Facebook’s family of apps. I created the video idea with my team and worked on the video production with external creators.
Education
Master's Degree in Media Management
Bangor University - Bangor, Wales, United Kingdom
Bachelor's Degree in Communications
Universidad del Norte - Barranquilla, Colombia
Academic Exchange in Communications
Troy University - Troy, Alabama, USA
Certifications
Digital Marketing & Social Media
Edutin
How to Write Good Articles and Blogs
School of Games
Skills
Core
Social Media Marketing (SMM), Marketing, Facebook Ads, Content Creation, Community Management, Influencer Marketing, Paid Advertising, Video Ads, Facebook Video Ads, Social Media Content, Copywriting, Content, Content Marketing, Campaign Strategy, Search Engine Optimization (SEO), Content Strategy, Social Media Strategy, Branding, Content Marketing Strategy, Go-to-market (GTM) Strategy, Social Media Management, Brand Strategy, Conversion Rate Optimization (CRO), Product Marketing, SEO Content, Digital Marketing, Social Media Advertising, Lead Generation, Email Marketing, Marketing Leadership, Digital Marketing Best Practices, Marketing Strategy, Instagram Growth, Instagram Marketing, Digital Marketing Strategy, Marketing Analytics, Performance Marketing, Social Media, LinkedIn Marketing, Brand Marketing, Landing Pages, Public Relations (PR), Google Ads, Writing & Editing, Market Research & Analysis, Blogging, Ads, AI Marketing
Platforms & Tools
Content Management Systems (CMS), Content Marketing Platforms, Facebook Ads Manager, Google Analytics, Canva
Business Models
B2B
Other
Content Writing, Strategy, Paid Media, Business Strategy, Creativity, Corporate Videos, Copy Editing, Proofreading, Content Management, YouTube, Community Growth, Growth Strategy, Website Optimization, Brand Management, Community, Personal Branding, Editorial Process, Growth Marketing, Storytelling, Community Development, Brand Awareness, Meta Ads, Article Writing, Product Lifecycle Management (PLM), Performance Analysis, eCommerce, Creative Design, Copywriting, SaaS, Software as a Service (SaaS), Communication, Journalism, Creative Strategy, Team Management, Team Leadership, Digital Agencies, WordPress, Product Launch, Market Entry, Launch Strategy, Thought Leadership, X (formerly Twitter), Landing Page Optimization, Digital Newsletters, Adobe Workfront, Microsoft Office, Video Editing, Video Production, Photography, Communication Strategy, Customer Experience, Agency, Branded Content, Management, Team Development, Blockchain & Cryptocurrency, Artificial Intelligence (AI), Content Localization, Leadership, Digital Media, Web Content, Reporting, Data Reporting, Key Performance Indicators (KPIs), Digital Strategy, Blogs, Broadcast Journalism, Videography, Corporate Branding, CX Strategy, SEO Writing, Shopify, AI Social Media Influencer, Program Management
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