
Andre N. Walker
Verified Expert in Marketing
Marketing Expert
St. Louis, MO, United States
Toptal member since April 3, 2024
Andre is a digital performance marketer and project manager with eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestle Purina, HubSpot, and Acorns, where he has managed full-project lifecycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.
Project Highlights
Expertise
- Asana
- Email Management
- Email Marketing
- Growth Marketing
- HubSpot Marketing Hub
- Marketing Automation
- Performance Marketing
- Project Management
Work Experience
Digital Marketing Project Manager
Acorns
- Grew engagement by 17% on the Acorns Instagram page while directing and overseeing the Acorns influencer team, strategy team, legal process, sales management, and creative team to ensure synergy and alignment in project execution.
- Leveraged cross-functional collaboration to save 20-25 team hours weekly while driving home company innovative best practices and delivering on strategic objectives, contributing to the company's market positioning.
- Increased team productivity and completion rate by 29%, taking over development, implementation, and automation solutions within project management tools like Asana and Slack. Streamlined workflows, enhancing efficiency and reducing manual overhead.
- Led the team to a 15% increase in user retention and a 25% boost in campaign conversion rates by leading the integration of advanced data analytics and machine learning algorithms into Acorns' marketing and customer engagement platforms.
Digital Marketing Project Manager
Uber
- Generated a 50% increase in digital engagement and a 35% growth in online customer acquisition by orchestrating a comprehensive digital marketing overhaul, leveraging targeted social media campaigns, and data-driven content strategies.
- Delivered a 30% improvement in cross-functional team synergy and project alignment by directing Acorns' influencer, strategy, legal, and creative teams, significantly enhancing the company's market positioning and innovation capabilities.
- Spearheaded cross-functional collaboration with key stakeholders, including product managers, engineers, designers, and data analysts, to achieve synergy and optimize project outcomes. This advanced Uber's digital presence and competitive edge.
- Maintained a 95% adherence to project timelines and deliverables, bolstering Uber's digital footprint and operational efficiency through rigorous project management and oversight.
Senior Growth Marketing Operations Manager
Hinge Health
- Enhanced Hinge Health's campaign implementation efficiency by 25% by transforming copy and design ideas into reality using HTML and CSS within the marketing automation platform, enriching user engagement and content delivery.
- Improved marketing precision and targeting at Hinge Health by 30%, cultivating robust marketing data that enabled pinpoint audience targeting with timely and relevant content, significantly enhancing engagement and conversion.
- Achieved a 20% uplift in user conversion rates at Hinge Health through the development of customized campaigns that engaged users precisely where they are in their health journey, optimizing engagement across various channels and stages.
- Increased marketing experiments by 40% at Hinge Health by leveraging automation to optimize email, direct mail, SMS, and in-app content, driving substantial improvements in content effectiveness and user engagement.
Project History
Web Design and Development
https://amplitude.com/Designed, refined, and migrated over 100 WordPress website pages to the Sanity platform, enhancing the site's functionality and user experience.
CHALLENGE
Amplitude faced challenges with its website's user engagement and search engine visibility. The site was not user-friendly and lacked effective SEO, impacting the company's ability to attract and retain visitors.
SOLUTION
I led a project to optimize over 100 web pages, focusing on SEO enhancement and user interface improvements. The initiative involved advanced SEO tactics and coding to meet client specifications, facilitating a brand refresh and enabling easy post-project edits by the internal team.
IMPACT
The optimization efforts resulted in a 27% increase in on-site engagement, significantly improving user interaction and satisfaction. This improvement supported Amplitude's brand image and conversion rates.
TECHNOLOGIES AND TOOLS
The project utilized SEO tools, web development frameworks, and content management systems, which were essential for its success and my professional skill set.
Project Management | Automation
Streamlined the team's creative and development process, giving the team a 98% completion rate on high-priority projects while automating tasks, saving 30+ team hours each week.
CHALLENGE
Acorns required enhanced efficiency in its project management processes. The existing manual workflows were time-consuming and resource-intensive, hindering productivity and operational effectiveness.
SOLUTION
I managed the development and implementation of automation solutions for Acorns within Asana and Slack. The focus was streamlining workflows, enhancing efficiency, and reducing manual tasks.
IMPACT
The automation solutions led to significant time and resource savings of 30+, streamlining Acorns' project management processes and improving overall operational efficiency.
TECHNOLOGIES AND TOOLS
The project leveraged automation technologies within Asana and Slack
Managing Digital Marketing Assets
https://www.allegion.com/Streamlined content management processes by organizing and maintaining a centralized content hub, improving accessibility and efficiency for the marketing team.
Email Marketing Campaign
One of my key strategies involved revamping the email graphics to create more visually appealing and engaging content. This change led to a 35% increase in engagement rates.
I focused on improving the relevance and personalization of the email content for recipients in business domains. To identify the most effective combinations, I conducted A/B testing on various elements, such as subject lines and call-to-action buttons. This data-driven approach allowed Hinge Health to tailor messages to specific industry segments and business roles, boosting open rates by 20% and click-through rates by 15%.
By leveraging my experience in email marketing and optimization, I helped Hinge Health achieve higher engagement and conversion rates, reinforcing the effectiveness of strategic, data-driven email marketing in the B2B sector.
B2B Marketing Healthcare
Led a B2B campaign for a SaaS company that targeted mid-sized financial firms by analyzing industry pain points and customizing the messaging to address compliance and efficiency concerns.
I crafted a targeted multi-channel outreach strategy, starting with a series of educational webinars that addressed these specific challenges and demonstrated the software's ability to streamline compliance processes. Also, I followed up with personalized email campaigns, segmenting prospects based on their engagement with the webinars and their role within the company. Additionally, I used LinkedIn to connect with decision-makers directly, sharing case studies that highlighted successful implementations in similar firms.
After a series of tailored interactions, including a live demo that directly addressed the firm's unique challenges, the firm signed a multi-year contract. This success story became a pivotal case study that I used to bolster the campaign further. It led to the acquisition of 15 new clients within six months and contributed to a 25% revenue increase for the company.
Uber Business
Helped increase the campaign's open rate by 22%. Additionally, the personalized approach led to an 11% increase in click-through rates and a 13% boost in corporate client sign-ups within the first quarter.
Education
Bachelor's Degree in Business Administration
Arkansas State University - Jonesboro, Arkansas, United States
Certifications
Google Analytics Certification
Project Management
Udemy
Skills
Core
Brand Strategy, Sales, Campaign Strategy, Email Marketing, Branding, Performance Marketing, Agile, Marketing Automation, Digital Marketing Strategy, Channel Strategy, Content, Search Engine Optimization (SEO), Agile Marketing, Campaign Management, Brand Consulting, Social Media, Ads
Platforms & Tools
Asana, CRM Systems, Google Workspace, HubSpot Marketing Hub, Amplitude, Mixpanel, Linkedln
Business Models
B2B
Other
Slack, Microsoft Teams, Project Management, Strategy, Email Management, Data Analytics, Sales Strategy, Trello, Tableau, Microsoft Excel, Salesforce, Agile Coaching, Agile Project Management, Growth Marketing, Project Management, Sales, Email Sales, Marketing, Sales Process Management, Lead Generation, Drip Campaigns, Digital Strategy, Email, Email Delivery, Channel Sales, Leadership, Sales & Channel Enablement, Key Performance Indicators (KPIs), Marketing Management, Analytics, Web Development, Web Design, Web Design Strategy, Automation, Design, Product Growth, Direct Mail, Analytics, Workflow, Software as a Service (SaaS), Sales Training, Sales Funnel, Customer Relationship Management (CRM), Sales Effectiveness, Email Design, Mobile User Acquisition, B2B Marketing, Customer Acquisition, Deliverability, Intercom, Sales Management, User Engagement, Salesforce, Kickstarter, Drip Email
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