Publication
The Financial Implications of Using AI in Marketing
https://www.toptal.com/finance/growth-strategy/ai-marketing
Asset is available for hire
Hire AssetAsset Mendesh
Verified Expert in Marketing
Marketing Expert
Location
Vancouver, BC, Canada
Toptal Member Since
September 20, 2022
Want to take your SaaS to the next level? Partner with Asset, a digital performance marketer with seven years of experience, a Master's Degree, Google certifications, and a proven track record in the SaaS industry. Led successful campaigns for Fortune 500 companies and a range of startups and managed budgets of over $600,000. Specializes in B2B lead generation, digital strategy, and Google ads.
Project Highlights
Marketing Project Manager for Finland at Expo 2017
Managed the Finnish renewable energy social media promotion project leading to the ultimate end goal: Finland officially received a gold medal for the theme revelation during Expo 2017, out-competing other 111 countries-participants.
Social Media and Website Audit, Strategy, and Actionable Recommendations
Conducted a thorough audit of all past SEO and social media activities, including ads for two UN agencies. Analyzed target audience behavior and comparators to develop and execute social media campaigns based on best practices.
Lead Generation for SaaS SIEM Solution
Developed and led lead generation campaigns for the authorized distributor of a global cyber security information and event management system delivering a higher conversion rate and better UI/UX based on user behavior online.
Expertise
Work Experience
Lead Generation and Retention Digital Marketing Specialist
2022 - PRESENT
Sparklabs Digital Marketing Agency
- Managed 72 campaigns for SaaS clients, including PPC, paid social, TikTok marketing, video marketing, email, and automation. Increased ROI, managed a $600,000 budget, and optimized overall performance.
- Conducted in-depth research and analysis to create comprehensive performance-focused digital strategies for clients.
- Analyzed and optimized campaign performance by monitoring website activities, budgeting, click/heat maps, call recordings, sign-up forms, and email responses.
- Improved the conversion rate by optimizing current performance and strategy.
Product/Marketing Specialist
2023 - 2023
Wellness Journey INC
- Created a comprehensive digital marketing go-to-market strategy.
- Utilized market intelligence best practices to promote mobile applications via App Store SEO.
- Provided cutting-edge suggestions to improve the UI/UX.
Content Writer
2023 - 2023
Artomya Global Events LLC
- Conducted thorough research on the target audience and competitors, resulting in a more refined and effective messaging strategy that resonated with potential customers and differentiated the company from its competitors.
- Collaborated with and managed the web designer to ensure the copy was effectively integrated into the design of the landing page, resulting in a cohesive and visually appealing user experience that led to higher conversion rates.
- Crafted a highly effective copy for a landing page, resulting in a better sales pitch for piano lessons for my client, utilizing persuasive copywriting techniques such as creating a strong value proposition and a clear and compelling call-to-action.
- Collaborated closely with the client and consulted to get a better product based on a tailored copy accordingly to effectively communicate their message to the target audience.
SEO/SEM Strategist
2023 - 2023
Panda Media Group Limited
- Developed and implemented a comprehensive digital marketing strategy for Panda Media Group, resulting in significant environmental impact and increased brand awareness.
- Generated effective marketing campaign ideas to increase website traffic and engagement while promoting environmental sustainability and raising awareness about the company's commitment to fighting illegal, unreported, and unregulated fishing.
- Conducted a thorough audit and research on the issue of illegal, unreported, and unregulated fishing and provided specific promotional techniques to raise awareness and combat the issue through Panda Media Group's digital marketing campaign.
Social Media Manager
2023 - 2023
Forged London
- Handled community management, creating and auditing Instagram, Facebook, TikTok, and influencer marketing strategies for Forged London. Implemented and increased brand awareness through the successful execution of strategies.
- Collaborated with cross-functional teams to develop and execute email marketing campaigns resulting in a 20% increase in reach and click-through rates for Forged London.
- Developed a successful content marketing plan to drive a 30% increase in website traffic and a 25% increase in engagement on social media platforms for Forged London.
Omnichannel Customer Experience Manager
2021 - 2022
Novo Nordisk
- Identified and established new effective digital communication channels, such as Telegram, WhatsApp, SMS, and the HCP education platform.
- Created omnichannel content, including email, website, social media, Telegram, and WhatsApp for internal and external audience communication based on customer journey insights.
- Launched and managed campaigns for three CEM countries via WhatsApp to communicate with healthcare professionals on a weekly basis regarding product launches, updates, webinars, offline event invitations, and feedback.
- Conducted regular website, call recording, and conversion analysis to measure achieved KPIs.
Content and Digital Marketing Manager
2017 - 2022
BASF
- Created and implemented a comprehensive content and digital marketing strategy from scratch for the Central Asia region. Managed the project aimed to promote a high-margin product. As a result, delivered a 250% ROI just in six months.
- Developed, launched, and managed lead-generation and retention B2B campaigns working closely with the sales and finance teams to ensure fully-functioning and efficient marketing processes ready for further expansion to new markets.
- Developed, managed, and promoted the Shopify platform to increase sales online and overachieve set KPIs.
- Created and implemented TikTok marketing strategies.
Social Media and SEO Consultant
2019 - 2020
UNICEF
- Worked closely with the communication manager and team to conduct primary data collection and analysis for social media (including TikTok marketing), website content, and SEO activities.
- Created a comprehensive content communication plan for the next 12 months.
- Executed content communication plan and overachieved KPIs, including reach, engagement, channel growth, retention, and donations.
- Improved the SEO ranking on Google to get first-page ranking by specific campaign keywords.
Project History
Marketing Project Manager for Finland at Expo 2017
https://www.dailyfinland.fi/business/2192/Finlands-pavilion-wins-gold-medal-in-Astana-ExpoManaged the Finnish renewable energy social media promotion project leading to the ultimate end goal: Finland officially received a gold medal for the theme revelation during Expo 2017, out-competing other 111 countries-participants.
Strategically researched competitors and developed content and promo strategies, personalized by target segments' social media communication used by competitors' traditional media. Established a clear and timely content calendar for SMM and managed Google and Facebook Ads and social media marketing, including contest launches, giveaways, webinars, and conferences.
Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. Set and over-achieved KPIs, including 150+ social media posts, 10,000 000+ reach, 15,000+ followers, 8–10% engagement rate, 80+ online and printed media publications, and 15 contests leading to more than 15,000 positive feedback from offline pavilion visitors.
Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. Set and over-achieved KPIs, including 150+ social media posts, 10,000 000+ reach, 15,000+ followers, 8–10% engagement rate, 80+ online and printed media publications, and 15 contests leading to more than 15,000 positive feedback from offline pavilion visitors.
Social Media and Website Audit, Strategy, and Actionable Recommendations
Conducted a thorough audit of all past SEO and social media activities, including ads for two UN agencies. Analyzed target audience behavior and comparators to develop and execute social media campaigns based on best practices.
Achieved all KPIs within tight deadlines, including 55 social media and web publications in one month, 13 social media campaigns co-created with macro-influencers such as media people, bloggers, and celebrities in two months, day-to-day community management, and running more than 30 meta ads growing the number of subscribers from 8,000 to 13,000 in eight months, and increasing engagement rate by 25%.
Lead Generation for SaaS SIEM Solution
Developed and led lead generation campaigns for the authorized distributor of a global cyber security information and event management system delivering a higher conversion rate and better UI/UX based on user behavior online.
Created, executed, and optimized targeted LinkedIn, YouTube, search, and DV360 campaigns, including creative copy and visuals. Successfully A/B tested specific content and channels for niche target B2B segments to achieve better reach and conversion. Reached over 100 businesses in two months and increased conversion rate by 11%.
Other Experience
Education
2014 - 2015
Master's Degree in Digital Strategy
Imperial College Business School - London, UK
2010 - 2014
Bachelor's Degree in Economics and Business
University of Manchester - Manchester, UK
Certifications
SEPTEMBER 2022 - SEPTEMBER 2023
Google Ads – Measurement
SEPTEMBER 2022 - SEPTEMBER 2023
Google Ads Display
SEPTEMBER 2022 - SEPTEMBER 2023
Google Ads Search
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