Asset Mendesh

Strategically researched competitors and developed content and promo strategies, personalized by target segments’ social media communication used by competitors’ traditional media. Established a clear and timely content calendar for SMM and managed Google and Facebook Ads and social media marketing, including contest launches, giveaways, webinars, and conferences.

Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. Set and over-achieved KPIs, including 150+ social media posts, 10,000 000+ reach, 15,000+ followers, 8–10% engagement rate, 80+ online and printed media publications, and 15 contests leading to more than 15,000 positive feedback from offline pavilion visitors.

Achieved all KPIs within tight deadlines, including 55 social media and web publications in one month, 13 social media campaigns co-created with macro-influencers such as media people, bloggers, and celebrities in two months, day-to-day community management, and running more than 30 meta ads growing the number of subscribers from 8,000 to 13,000 in eight months, and increasing engagement rate by 25%.

Created, executed, and optimized targeted LinkedIn, YouTube, search, and DV360 campaigns, including creative copy and visuals. Successfully A/B tested specific content and channels for niche target B2B segments to achieve better reach and conversion. Reached over 100 businesses in two months and increased conversion rate by 11%.