Asset Mendesh
Verified Expert in Marketing
Marketing Expert
Vancouver, BC, Canada
Toptal member since September 20, 2022
Want to take your SaaS to the next level? Partner with Asset, a digital performance marketer with seven years of experience, a Master's Degree, Google certifications, and a proven track record in the SaaS industry. Led successful campaigns for Fortune 500 companies and a range of startups and managed budgets of over $600,000. Specializes in B2B lead generation, digital strategy, and Google ads.
Project Highlights
Expertise
- B2B Lead Generation
- Content Strategy
- Digital Marketing Strategy
- Facebook Ads
- Growth Strategy
- Market Research & Analysis
- SaaS Product Marketing
- Video Marketing
Work Experience
Lead Generation and Retention Digital Marketing Specialist
Sparklabs Digital Marketing Agency
- Managed 72 campaigns for SaaS clients, including PPC, paid social, TikTok marketing, video marketing, email, and automation. Increased ROI, managed a $600,000 budget, and optimized overall performance.
- Conducted in-depth research and analysis to create comprehensive performance-focused digital strategies for clients.
- Analyzed and optimized campaign performance by monitoring website activities, budgeting, click/heat maps, call recordings, sign-up forms, and email responses.
- Improved the conversion rate by optimizing current performance and strategy.
Product/Marketing Specialist
Wellness Journey INC
- Created a comprehensive digital marketing go-to-market strategy.
- Utilized market intelligence best practices to promote mobile applications via App Store SEO.
- Provided cutting-edge suggestions to improve the UI/UX.
Content Writer
Artomya Global Events LLC
- Conducted thorough research on the target audience and competitors, resulting in a more refined and effective messaging strategy that resonated with potential customers and differentiated the company from its competitors.
- Collaborated with and managed the web designer to ensure the copy was effectively integrated into the design of the landing page, resulting in a cohesive and visually appealing user experience that led to higher conversion rates.
- Crafted a highly effective copy for a landing page, resulting in a better sales pitch for piano lessons for my client, utilizing persuasive copywriting techniques such as creating a strong value proposition and a clear and compelling call-to-action.
- Collaborated closely with the client and consulted to get a better product based on a tailored copy accordingly to effectively communicate their message to the target audience.
SEO/SEM Strategist
Panda Media Group Limited
- Developed and implemented a comprehensive digital marketing strategy for Panda Media Group, resulting in significant environmental impact and increased brand awareness.
- Generated effective marketing campaign ideas to increase website traffic and engagement while promoting environmental sustainability and raising awareness about the company's commitment to fighting illegal, unreported, and unregulated fishing.
- Conducted a thorough audit and research on the issue of illegal, unreported, and unregulated fishing and provided specific promotional techniques to raise awareness and combat the issue through Panda Media Group's digital marketing campaign.
Social Media Manager
Forged London
- Handled community management, creating and auditing Instagram, Facebook, TikTok, and influencer marketing strategies for Forged London. Implemented and increased brand awareness through the successful execution of strategies.
- Collaborated with cross-functional teams to develop and execute email marketing campaigns resulting in a 20% increase in reach and click-through rates for Forged London.
- Developed a successful content marketing plan to drive a 30% increase in website traffic and a 25% increase in engagement on social media platforms for Forged London.
Omnichannel Customer Experience Manager
Novo Nordisk
- Identified and established new effective digital communication channels, such as Telegram, WhatsApp, SMS, and the HCP education platform.
- Created omnichannel content, including email, website, social media, Telegram, and WhatsApp for internal and external audience communication based on customer journey insights.
- Launched and managed campaigns for three CEM countries via WhatsApp to communicate with healthcare professionals on a weekly basis regarding product launches, updates, webinars, offline event invitations, and feedback.
- Conducted regular website, call recording, and conversion analysis to measure achieved KPIs.
Content and Digital Marketing Manager
BASF
- Created and implemented a comprehensive content and digital marketing strategy from scratch for the Central Asia region. Managed the project aimed to promote a high-margin product. As a result, delivered a 250% ROI just in six months.
- Developed, launched, and managed lead-generation and retention B2B campaigns working closely with the sales and finance teams to ensure fully-functioning and efficient marketing processes ready for further expansion to new markets.
- Developed, managed, and promoted the Shopify platform to increase sales online and overachieve set KPIs.
- Created and implemented TikTok marketing strategies.
Social Media and SEO Consultant
UNICEF
- Worked closely with the communication manager and team to conduct primary data collection and analysis for social media (including TikTok marketing), website content, and SEO activities.
- Created a comprehensive content communication plan for the next 12 months.
- Executed content communication plan and overachieved KPIs, including reach, engagement, channel growth, retention, and donations.
- Improved the SEO ranking on Google to get first-page ranking by specific campaign keywords.
Project History
Marketing Project Manager for Finland at Expo 2017
https://www.dailyfinland.fi/business/2192/Finlands-pavilion-wins-gold-medal-in-Astana-ExpoManaged the Finnish renewable energy social media promotion project leading to the ultimate end goal: Finland officially received a gold medal for the theme revelation during Expo 2017, out-competing other 111 countries-participants.
Organized and led press conferences and press tours with media representatives from 15 major national media to Helsinki, Finland. Set and over-achieved KPIs, including 150+ social media posts, 10,000 000+ reach, 15,000+ followers, 8–10% engagement rate, 80+ online and printed media publications, and 15 contests leading to more than 15,000 positive feedback from offline pavilion visitors.
Social Media and Website Audit, Strategy, and Actionable Recommendations
Conducted a thorough audit of all past SEO and social media activities, including ads for two UN agencies. Analyzed target audience behavior and comparators to develop and execute social media campaigns based on best practices.
Lead Generation for SaaS SIEM Solution
Developed and led lead generation campaigns for the authorized distributor of a global cyber security information and event management system delivering a higher conversion rate and better UI/UX based on user behavior online.
Education
Master's Degree in Digital Strategy
Imperial College Business School - London, UK
Bachelor's Degree in Economics and Business
University of Manchester - Manchester, UK
Certifications
Google Ads – Measurement
Google Ads Display
Google Ads Search
Skills
Core
Google Ads, Facebook Ads, Digital Marketing Strategy, Digital Marketing, Content Strategy, Market Research & Analysis, Social Media Strategy, YouTube Ads, Lead Generation, Social Media Campaigns, A/B Testing, Content Marketing, Funnel Marketing, Pay-per-Click (PPC), Paid Advertising, Performance Marketing, Go-to-market Strategy, Google Paid Ads, Google Advertising, Marketing Automation, Display Advertising, Marketing Strategy, Marketing Operations, B2C Marketing, Local SEO, Landing Pages, Branding, Marketing Mix, Ads, Interactive Advertising, Competitive Intelligence, Marketing Leadership, Account-based Marketing (ABM), Conversion Rate Optimization (CRO), Content, Video Ads, Inbound Marketing, Social Media Analytics, LinkedIn Ads, Instagram Marketing, TikTok Ads, Search Engine Optimization (SEO), Ad Campaigns, Social Media Advertising, Brand Marketing, Marketing Research & Analysis, Marketing Analytics, Email Marketing, SEO Marketing, Facebook Video Ads, Content Marketing Strategy, Keyword Research, SEO Keyword Research, Off-page SEO, Writing & Editing, Copywriting, Funnel Analysis, Product Marketing, Affiliate Marketing, Cold Emailing, Sales, SEO Content, Social Media Marketing (SMM), LinkedIn Marketing, Google SEO, Search Engine Marketing (SEM), Marketing, Influencer Marketing, Community Management, SEO Audits, Social Media Content, Omnichannel Marketing, Mobile Advertising, Content Creation, Email Campaigns, Email Marketing Automation, Social Media Posting, Public Relations (PR), Social Media, TikTok Marketing, Facebook Marketing, Organic Social Media, Social Media Management, SEO Tools, On-page SEO, Google Tag Manager, Growth Hacking, Product Positioning, Funnel Optimization
Platforms & Tools
Google Analytics, Instagram Ads, Content Management Systems (CMS), Facebook Ads Manager, Meta Platform, TikTok, Google Ad Manager, CRM Systems, Google My Business, Canva, Google Analytics 360, Bing Ads, Salesforce Marketing Cloud, Content Marketing Platforms, Google Analytics 4, HubSpot, Adobe Experience Manager (AEM), HubSpot Marketing Hub, Google Data Studio, Adobe Photoshop
Business Models
SaaS Product Marketing, B2B, B2B2C, Business to Business to Consumer (B2B2C), Software as a Service (SaaS), SaaS, Business to Business (B2B), Business to Government (B2G)
Technical
Google Search Console, CSS, Web3
Other
Hotjar, Growth Strategy, B2B Lead Generation, Business Development, Competition Research, Semrush, Paid Search, Keyword Analysis, Direct to Consumer (D2C), Customer Acquisition, Key Performance Indicators (KPIs), Qualitative Research, Quantitative Research, Google Optimize, Facebook, Optimization, Growth Marketing, Strategy, Awareness Campaigns, Programmatic Marketing, SWOT Analysis, Market Intelligence, Strategic Planning, Startups, Go-to-market Optimization, Demand Generation, Go-to-market Plans, Social Media Video Marketing, Multichannel Marketing, Commercial Strategy, Market Research Analyst, Competitive Analysis, Competitive Strategy, Consumer Services, Sales Funnel, AI-based Content SEO, Website CMS, Technical SEO, Digital Marketing Product Manager, Web Content, Web Analytics, Google Display Network, Content Management, WordPress, Tracking, Outbound Marketing, Shopify, Spotify, Web Design, Paid Media, Web UI, UI Design, Web UX, UX Design, SAS, YouTube, Healthcare, Artificial Intelligence (AI), Lead Marketing, Bing Webmaster, Google Shopping, Figma, YouTube SEO, YouTube Marketing, Facebook Pixel, Analytics, Video Marketing, Personalization, Growth Strategy Consultants, Website Traffic, Sales Strategy, B2B Partnerships, Marketplaces, Launch Strategy, Digital Storyboards, Website Audits, Sales Enablement, Video Editing, Management Consulting, ClickFunnels, Photoshop CC, Customer Journeys, Business Strategy, Economics, Econometrics, User Interface (UI), User Experience (UX), Community Growth, Competitor Analysis & Profiling, User Journeys, Storytelling, Website Management, Event Marketing, Data Analysis, Communication Strategy, Press Releases, Webflow, Digital Strategy, Market Research, Data Analytics, Microsoft PowerPoint, HTML5, Salesforce, Content Writing, Landing Page Optimization, Growth Marketing Product Manager, Professional Services, Rebranding, Partnerships
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