
Robert Suckley
Verified Expert in Design
Designer
Truro, United Kingdom
Toptal member since September 22, 2017
Rob is a Senior UX/UI designer with 15+ years of experience delivering impactful digital solutions across diverse industries. From fintech and crypto to healthcare, government, and eCommerce, his work with clients like ZenLedger, NHS Trusts, and government organisations has driven user adoption, engagement, and measurable business growth.
Portfolio
Work Experience
Expert UI/UX Designer
ZenLedger
- Redesigned and continually improved a major SaaS blockchain tax application, advocating for the needs and goals of real users through research and testing. Enhanced usability, accessibility, and refining the overall design aesthetic.
- Led the design of multiple products and services within the blockchain space, including compliance, crypto investigations, e-learning, and portfolio tracking, whilst communicating across a broad team of developers, product owners, and managers.
- Spearheaded the redesign of the brand identity. Delivered high-impact visuals across multiple touchpoints, with a focus on events and promotional campaigns driving product performance, user engagement, and brand presence.
Lead UX/UI Designer
Affinity Digital
- Expanded Affinity Digital’s design capabilities and drove innovation across high-impact projects.
- Led discovery and creative execution for large-scale initiatives with leading enterprises, including NHS Trust, PROTECT UK, and Innovate UK.
- Adhered to GDS guidelines to ensure accessibility and usability, enhancing the user experience for critical public services.
- Led three regional council website and intranet redesigns. Conducted customer and stakeholder interviews and workshops, auditing current workflows and creating high-fidelity designs.
- Redesigned a major London NHS Trust and private hospital website by conducting patient interviews, stakeholder workshops, and user testing.
- Delivered wireframes, prototypes, and high-fidelity UI designs to enhance usability, streamline appointment scheduling, and improve patient experience. Focused on accessibility and user satisfaction.
Head of Design
Slightly Different
- Managed the overall design output and led the design team, overseeing the creation of user-centered experiences, ensuring consistency, and driving innovation across all projects.
- Designed and developed mobile-first, responsive web interfaces, ensuring seamless user experiences across various devices while optimizing performance and accessibility.
- Presented and pitched design concepts to clients, effectively communicating design decisions, user experience strategies, and project vision to secure stakeholder buy-in.
- Sourced, onboarded, and managed third-party design firms, overseeing collaboration, ensuring alignment with brand guidelines, and maintaining high-quality design output.
- Established and led the creative direction for Slightly Different, defining design standards, brand identity, and user experience strategies to drive innovation and consistency.
- Provided thorough quality control over design concepts and projects, ensuring consistency, usability, and alignment with brand guidelines while maintaining high creative standards.
Web Designer
Signature Image Consultants
- Created web and graphic design, specializing in property agents.
- Designed website layouts for multiple eCommerce clients.
- Designed initial wireframes, concepts, and user interfaces for websites in Photoshop.
- Realized final full designs in HTML and CSS to hand over to developers.
- Designed brand identity and printed promotional material for small to medium-sized companies.
Education
Bachelor of Arts Degree in Design Communication
Plymouth College of Art - Plymouth, UK
Higher National Diploma in Photography and Digital Imaging
Truro College - Truro, UK
Certifications
Mobile Design
Uxcel
Figma UI UX Design Advanced
Udemy
Certified Cryptocurrency Expert
Blockchain Council
Mobile UI Design
The Interaction Design Foundation
Design for a Better World with Don Norman
The Interaction Design Foundation
Perception and Memory in HCI and UX
The Interaction Design Foundation
Skills
Tools
Sketch 4, Sketch, InVision, Figma Prototyping, Adobe CC, Adobe Photoshop, Adobe Illustrator, BrowserStack
Platforms
Figma, Web, WordPress, Webflow CMS, Webflow
Languages
HTML, CSS
Other
Fintech, Information Architecture (IA), Graphic Design, User Interface (UI), Web UX, Web UI, Responsive UI, Web Design, User Experience (UX), Wireframing, User Flows, Sitemaps, Product Design, UX Design, UI Design, Mobile UI, Design, Web UX Design, Journey Mapping, User Journeys, User Journey Maps, Web App UX, Web Platforms, Usability, Dashboard Design, Data Visualization, Prototyping, Fintech Design, B2B, Mobile UX, Data-heavy Design, Admin Panels, Enterprise SaaS, Responsive Web Design (RWD), Visual Design, Landing Page Design, Web Application Design, Content Management Systems (CMS), Component Libraries, WCAG, Content Management, Digital Experience Design, Web Consulting, Creativity, Business to Business (B2B), Web App UI, Web Applications, High-fidelity Wireframes, Desktop Web Design, Web UI Design, App UI, Mobile App Design, Branding, SaaS Design, Cryptocurrency Wallets, Design Systems, Design for Web3, Mobile Design, Mobile UI Design, Mobile UX Design, SaaS, Software as a Service (SaaS), Customer Journeys, UX Analysis, UX Research, User Research, Buyer Personas, Human-centered Design (HCD), Campaigns, Rapid Prototyping, Mobile Applications, Redesign, App UX, Startups, Responsive Design, Web App Design, Cryptocurrency, Finance, Interaction Design (IxD), Photography, CMS Made Simple (CMSMS)
Experience
- Web Design - 15 years
- UI Design - 10 years
- Mobile App Design - 10 years
- UX Design - 9 years
- Fintech - 7 years
- SaaS Design - 6 years
- Design Systems - 5 years
- Design for Web3 - 5 years
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