Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.
Read MoreA World-class Product Launch Agency
Product Launch Services – Introduce Your Product With Maximum Impact
Partner with Toptal to develop a comprehensive product launch strategy that generates excitement, reaches your target audience, and maximizes market impact. Our team of product marketing experts will ensure a seamless launch, from concept to market, driving exceptional results for your business.
Get a Free Consultation NowClients Served
35,000+
Total Vetted Professionals
30,000+
Toptal Total Projects Delivered
85,000+
Years in Business
15+
TRUSTED BY LEADING BRANDS
Our Services
Toptal Product Launch Services
Drive a successful product launch with our comprehensive marketing services. From strategy to execution, we ensure your product reaches target audiences and exceeds expectations.
Go-to-Market Strategy
Craft a go-to-market plan that ensures your product reaches the right audience through optimal channels.
Product Launch Marketing Plan
Create a detailed marketing plan to build awareness, generate excitement, and drive adoption of your new product.
Market Research and Analysis
Conduct in-depth market research to identify opportunities and refine your product positioning.
Brand Messaging and Positioning
Define clear, compelling brand messages that resonate with your target audience.
Social Media and Influencer Strategy
Develop and execute campaigns leveraging social media and influencers to engage your audience and drive awareness.
PR and Media Relations
Leverage media and PR opportunities to generate buzz and excitement around your launch.
Product Launch Events
Plan and produce impactful launch events that engage your audience and create buzz around your product.
Soft Launch Strategies
Implement soft launch strategies to test the market and make necessary adjustments for a successful rollout.
Sales Enablement
Equip your sales team with the tools and training needed to effectively sell your new product.
Customer Feedback Integration
Gather and analyze customer feedback to refine product offerings and messaging, ensuring alignment with market needs and expectations.
Cross-channel Coordination
Coordinate across all marketing and sales channels to ensure a cohesive and synchronized product launch effort.
Launch Analysis and Reporting
Provide comprehensive launch analysis and reporting to measure success and identify areas for improvement.
Need expert guidance to ensure a successful product launch?
Get a Free Consultation NowPARTNERSHIP THAT WORKS
How We Deliver Product Launch Services
Our seasoned product marketing team, with expertise from top-tier companies, crafts and implements customized strategies tailored to your business goals and industry requirements, ensuring impactful results and sustained success.
1
Discover
A leader from our team works with you to understand your business challenges, pain points, and strategic goals to uncover new opportunities and identify the options to reach your objectives.
2
Define
Toptal leaders collaborate with your team to define your specific goals and service needs, evaluating multiple approaches and aligning requirements with your strategic objectives to define the best solution.
3
Develop
We will create your unique project timeline and process. This includes conducting thorough market research and developing comprehensive launch strategies to ensure a successful product introduction.
4
Deploy
Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Jeff Gangemi 
Growth and Digital Marketing Practice Lead
Growth and Digital Marketing Practice LeadJeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation and digital growth programs. Previously at Accenture Song, he led the Cross-Channel Audience and Customer Growth division, focusing on innovative strategies in various sectors. As a Senior Growth Strategist, he enhances digital methodologies for enterprise clients and plays a key role in team development and optimizing digital performance. Jeff has a strong track record in executing successful international campaigns and continues to leverage this expertise in his current endeavors.Jeff is a renowned expert in data-driven growth strategies and content marketing, with more than 15 years of experience in developing comprehensive demand generation, including SEO, along with other paid, owned, and earned digital channels.
Previously At
CUSTOMIZED SOLUTIONS
End-to-End Product Launch Services That Deliver Value
Toptal delivers leading product launch services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
- End-to-End Delivery by Toptal
- On-demand Talent and Teams
End-to-End Delivery by Toptal
Comprehensive project delivery, tailored to your specific requirements.
Growth and Digital Marketing Practice Lead
Delivery Manager
Product Launch Expert
Digital Strategist
Go-to-Market Strategy Expert
Product Marketing Expert
Product Launch Expert
Omnichannel Marketer
Jeff Gangemi
Growth and Digital Marketing Practice Lead
Jeff is dedicated to helping clients of all sizes build digital marketing strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
Previously at
Experience
15+ Years
Rachael Karaffa
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
Julio Lacerda
Verified Expert in Marketing
13+ Years
of Experience
Product Launch Expert
Julio is a well-rounded marketer with 13+ years of experience designing brand identities across multiple markets, crafting transformative strategies, and empowering multifunctional teams to deliver outstanding results. He has launched over 50 SKUs while creating irresistible content, events, consumer promotions, and influencer campaigns that led to 120% and 140% revenue growth on globally known brands such as Oral-B, Gillette, Ariel, and Lenor.
Previously at
Chandler Diggs
Verified Expert in Marketing
13+ Years
of Experience
Digital Strategist
Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide strategies for diverse global audiences at Google and IBM, as well as developing and executing go-to-market strategies from scratch on the startup and small and midsize business levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.
Previously at
Joanna Chiarello
Verified Expert in Marketing
13+ Years
of Experience
Go-to-Market Strategy Expert
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
Michelle Pizzo
Verified Expert in Marketing
19+ Years
of Experience
Product Marketing Expert
Michelle is a highly organized, driven, creative marketing leader skilled at producing compelling digital content that boosts audience engagement, drives revenue, and transforms customers into brand advocates. Passionate about engaging audiences and achieving business goals, she is comfortable in both leadership and individual contributor roles. Highly adaptable to new industries and challenges, Michelle is able to work cross-functionally with key stakeholders, customers, and partners.
Previously at
Muhammed Ali Jamadar
Verified Expert in Marketing
14+ Years
of Experience
Product Launch Expert
Mali is a savvy digital and operations marketing manager with 14+ years of experience dealing with the agency, publisher, and client perspectives. Mali had the privilege of leading digital and content marketing, product strategy, and go-to-market operations across the FNB, FMCG, automotive, entertainment, banking, and pharmaceutical industries for well-known brands like McDonald's, Henkel, Unilever, Mercedes-Benz, Porsche, Nissan, Disney, WarnerMedia, ADCB, CitiBank, and Boehringer Ingelheim.
Previously at
Carly Chenault
Verified Expert in Marketing
12+ Years
of Experience
Omnichannel Marketer
Carly is a seasoned marketing professional, leveraging 12+ years of experience in brand development, strategy, search engine optimization (SEO), and communications to drive growth for businesses of all sizes. She delivers innovative brand strategies for companies prioritizing the customer experience, spanning various industries, including luxury and emerging markets.
Previously at
On-demand Talent and Teams
30,000+ vetted professionals, ready to deploy individually or in teams.
Product Launch Expert
Go-to-Market Strategy Expert
Product Marketing Expert
Digital Marketing Expert
Product Marketing Expert
Content Strategist
Social Media Strategist
Product Marketing Expert
Growth Marketing Expert
Verified Expert in Marketing
17+ Years
of Experience
Product Launch Expert
Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he's an expert at developing bold and innovative solutions supported by data-driven analytics.
Previously at
Verified Expert in Marketing
14+ Years
of Experience
Go-to-Market Strategy Expert
Jared enjoys helping companies grow by taking a data-driven approach to uncovering customer insights for a successful go-to-market strategy. Most recently, he worked in growth, campaigns, and acquisition inside a demand generation organization and helped his startup grow from $37 million to over $200 million and then toward a $6.5 billion acquisition.
Previously at
Verified Expert in Marketing
12+ Years
of Experience
Product Marketing Expert
Hernán is a marketing expert with 12+ years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Previously at
Verified Expert in Marketing
11+ Years
of Experience
Digital Marketing Expert
Kevin is a senior digital marketing professional with a background in the tier 1 consumer electronics category and agency experience in consumer retail, wireless and internet communications, retail finance, and SaaS. He has a deep technical knowledge of all major digital marketing tactics. His specialties are designing end-to-end digital marketing campaigns that connect with customers at all relevant touch points and generating business results.
Previously at
Verified Expert in Marketing
8+ Years
of Experience
Product Marketing Expert
Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.
Previously at
Verified Expert in Marketing
10+ Years
of Experience
Content Strategist
Lindsay is a copy lead and content strategist with over a decade of experience. She has helped iconic brands like Amazon, HBO Max, ASICS, and Kate Spade craft their voice and identity and connect with their audience. She also leads and mentors teams of writers and delivers on-brand, data-driven, and user-centric content solutions that drive engagement and conversion. Lindsay is also an author, and her book, "You Know You Love Me: The Oral History of Gossip Girl," will be released in 2025.
Previously at
Verified Expert in Marketing
20+ Years
of Experience
Social Media Strategist
Ally is a marketing expert who works in editorial, social, strategy, and consulting for brands and businesses. With 20 years of industry experience, she has developed great teams, designed mechanisms that deliver results, and established the processes and collaborations necessary to create and curate successful content. Ally is comfortable taking a distant business objective and working creatively to find a way to reach it.
Previously at
Verified Expert in Marketing
22+ Years
of Experience
Product Marketing Expert
Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna's ability to be hands-on and a team member in a cross-functional environment have prepared her to be a valuable addition to any organization.
Previously at
Verified Expert in Marketing
8+ Years
of Experience
Growth Marketing Expert
Andre is a digital performance marketer and project manager with more than eight years of extensive experience in digital marketing project management, web management, brand strategy, and digital strategy. His expertise extends across brands such as Uber, Nestlé Purina, HubSpot, and Acorns, where he has managed full-project life cycles for 5+ years. Andre has led multiple initiatives where his projects with brands have increased open rates and CTR by 17%, driven leads by 40%, and grown revenue by 33%.
Previously at
Need expert guidance to ensure a successful product launch?
Need expert guidance to ensure a successful product launch?
UNRIVALED EXPERTISE
Our Talent Has Worked With Top Companies
Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
Why organizations choose us
Toptal in Action
Discover the cutting-edge benefits our clients enjoy from the global Toptal network.
Toptal consultant unlocks 250% revenue growth for UK-based edtech company with breakthrough go-to-market strategy.
Challenge: Expanding into international markets unlocks new opportunities—and just as many challenges. Although a UK-based edtech company had successfully launched its day care administration platform in certain markets, the brand struggled to find footing in the Americas.
Impact: Toptal’s strategy consulting services enabled the company to expand throughout the Americas, unlocking 250% revenue growth within a year. The company now operates in more than 1,000 global facilities, with Latin America now representing the client’s largest market by revenue.
Anuar [Toptal’s strategy consultant] was instrumental in our growth as a company. His robust analysis gave us the insight and confidence we needed to successfully launch in the Americas, leading to significant customer and revenue growth.
CEO
Edtech Company
Toptal Ranked #1 Most Reliable Professional Services Company in America
Newsweek and Statista’s rankings were based on an independent survey of more than 2,400 decision-makers at Fortune 500s.
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Highest ranked across all industries
Other Professional Services
Methodology for the Rankings
How likely the respondent is to recommend the selected company to others.
Measures the convenience of interaction with the company and efficiency of processes.
Measures the company’s cost-effectiveness and quality relative to price.
Measures whether the company consistently meets or exceeds expectations in quality and timeliness of deliverables.
Measures the company’s ability to consistently fulfill commitments and maintain customer trust.
OUR THOUGHT LEADERSHIP
Explore Insights From the Product Marketing Field
Read the latest articles and resources to keep you current on emerging trends in product marketing, consumer behavior, market segmentation, branding strategies, and promotional tactics.
Verified Expert in Product Management
Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
Product Marketing Related Offerings
Explore Related Services and Roles
Pair Toptal’s Product Launch Services with related competencies to effectively tackle your business challenges.
Product Marketing ServicesGrowth Marketing ServicesDigital Marketing ServicesBrand Marketing ServicesMarketing Analytics ConsultingMarket Research ServicesProduct Design ServicesBrand Design ServicesContent Marketing ServicesContent Strategy ServicesSocial Media Marketing ServicesPPC ServicesSEO ServicesE-commerce Marketing ServicesAffiliate Marketing ServicesInfluencer MarketersBrand ManagersProduct Launch Strategists
Need expert guidance to ensure a successful product launch?
Get a Free Consultation Now