Chandler Diggs
Verified Expert in Marketing
Marketing Expert
Dallas, TX, United States
Toptal member since June 5, 2023
Chandler is an experienced digital strategist with a track record of creating and executing successful worldwide strategies for diverse global audiences at Google and IBM, as well as developing and executing GTM strategies from scratch on the startup and SMB levels. His expertise lies in bringing together integrated experiences across owned, earned, and paid media to increase engagement, leads, and sales.
Project Highlights
Expertise
- A/B Testing
- Agile Project Management
- Digital Strategy
- Google SEO
- Growth Marketing
- Integrated Marketing
- User Experience (UX)
- Website Optimization
Work Experience
Marketing Consultant
Diggs Group
- Aligned product positioning and targeted messaging to create digital marketing plans for multiple startups.
- Created and executed a digital strategy plan for various SMBs, optimizing performance during execution and increasing revenue.
- Led the website, UX, and testing optimization strategy and execution for several startups.
- Improved work efficiency by implementing Agile practices across a number of internal and external partners.
- Increased targeted leads on Bolt.com by 30% and decreased bounce rates by 31% within three months with an integrated web strategy.
- Created a GTM strategy and conducted market research to successfully launch a product with $21,000 in sales in one month.
- Analyzed and optimized data-driven outbound marketing campaign tactics for web pages, including SEO, social media, community reviews, email, and qualitative customer research, improving sales by 17% and satisfaction scores by 60%.
- Analyzed and segmented CRM to implement a targeted campaign strategy, resulting in a 20% increase in sales.
Worldwide Digital Strategist
IBM
- Achieved 130% of the yearly marketing revenue goal for a total of $800 million after implementing and executing the digital marketing strategy.
- Improved bounce rates by 20%, increased engagement rates by 300%, cut load speeds by 50%, and improved Google optimization scores threefold.
- Developed and managed agile work structure for a team of 80+ as an iteration manager.
- Created and implemented a global digital strategy across design, creative, product, social, agencies, and executive and international teams.
Digital Strategist
TWG Plus
- Built and led a digital team from scratch, working across departments to complete projects and provide B2C solutions.
- Increased engagement across accounts by an average of 20%.
- Developed a social media strategy for the university fundraising campaign, generating over $63,000 in 24 hours.
- Created and implemented a digital strategy for Western Oregon University, increasing enrollment by 15%.
Head of Marketing Partnerships and Community
Sportsblog.com
- Created and drove a strategy to increase the user base through partnerships with sports influencers.
- Prospected and secured partnerships, increasing total site pageviews by 67%, from 30 million to 50 million per month.
- Secured partnerships with digital sports influencers, resulting in a reach of 11.6 million users.
- Amplified the NFL rookie symposium content strategically, resulting in an independent reach of 3.5 million.
Marketing Strategist
- Created and drove the Google+ strategy for increased user engagement for the company's Arts and Entertainment vertical as the client-facing music lead.
- Exceeded OKRs by producing over 70 Hangouts on Air as the international Google+ contact for over 100 partners while leading efforts across YouTube and Google Play teams to create solutions for key partners.
- Earned the Google Global Marketing Organization Gold Award as the Google+ lead for The Academy of Electronic Music program.
Account Lead
Targetbase
- Earned promotion from account coordinator to account lead in 11 months and secured a full-time role after internship.
- Performed weekly data analysis and presented actionable insights to the client on the national Sidelines Program, resulting in a 20% increase in sales.
- Segmented and modeled coach database for the targeted deployment of 100,000+ direct emails.
- Led interdepartmental efforts and presented strategy proposal to the client's senior-level executives for program overhaul based on insights from innovative modeling of the program's past performance.
Project History
Academy of Electronic Music
https://winners.webbyawards.com/2014/social/social-campaigns/arts-culture/144242/google-armada-point-blank-dj-mag-academy-of-electronic-musicEarned a Webby and Google Gold Marketing Award as the project lead for the Academy of Electronic Music.
#AEM teaches the seven chosen talents everything there is to know about EDM. Exclusive lessons are conducted via Google+ Hangouts by Point Blank's expert tutors and producers, industry guests, and surprise EDM artists. Everyone can interact and benefit from the insights in these sessions as the Hangouts are broadcast live, and recordings are available immediately afterward.
IBM Systems Experimentation Lead
Led the experimentation and testing strategy for the global IBM Systems marketing team.
By developing hypotheses and buy-in from the team of 80+, I was able to run and analyze testing programs that led directly to more marketing-attributed revenue, specifically improving landing page bounce rates by 20%, increasing engagement rates by 300%, cutting load speeds by 50%, and improving Google optimization scores threefold.
IBM Systems Campaign
Led the strategy, performance, and optimization of IBM Systems' worldwide marketing campaign.
By developing consumer personas and pulling insights, I was able to target our market and improve marketing-attributed revenue more precisely.
Education
Bachelor's Degree in Marketing
Georgetown University - Washington, DC, USA
Certifications
IBM Agile Coach
IBM
X Web Foundations
Optimizely
Skills
Core
Digital Marketing, Google SEO, Funnel Optimization, A/B Testing, Community Management, Digital Marketing Strategy, Go-to-market Strategy, Omnichannel Marketing, On-page SEO, Content Strategy, SEO Content, Marketing, Marketing Leadership, Marketing Analytics, Content Marketing Strategy, Branding, Search Engine Optimization (SEO), Social Media, Product Marketing, Account-based Marketing (ABM), B2C Marketing, Customer Segmentation, Email Campaigns, Facebook Ads, Google Ads, Paid Advertising, Social Media Content, Social Media Strategy, Conversion Rate Optimization (CRO), Lead Generation
Business Models
B2B, Business to Consumer (B2C), Business to Business (B2B)
Platforms & Tools
Google Analytics
Technical
SQL
Other
Google Docs, International Marketing, Integrated Marketing, Analytics, Website Optimization, Agile Project Management, Digital Strategy, Web Analytics, Partnerships, Growth Marketing, Creative Strategy, User Engagement, User Experience (UX), Product Launch, Launch Strategy, B2B Marketing, Technology, Data Analysis, Dashboards, Data Visualization, Market Research, Paid Media, Paid Search, Direct Marketing, Content Production, Programmatic Marketing, Startups, Account Management, B2B Partnerships, Demand Generation, Landing Page Optimization
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