Design Process

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

We chat with Toptal Design Lead Lubos Volkov—who’s worked remotely his whole career—about tips and strategies for balancing life, work, and the pleasure of a remote setting.

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.

Designers are not mere pixel pushers. If they improved communication and employed their skills more effectively through strategic design thinking, they could make a bigger impact with their work.