Cross-cultural design is not a walk in the park. To be effective, designers need to consider not only language differences, but cultural tendencies, values, customs, and taboos.
We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.
The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.
Giving and receiving feedback—without losing one's cool—is an art. It's incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.
We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.
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Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.
By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?
CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.
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