Design Process

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Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.

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Christian Adolphus

Christian Adolphus

Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a leading online investment platform in Nigeria, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise solutions.

Create Standout Social Media Graphics That Drive Engagement

Are users scrolling past your brand’s social media images? Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.

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Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Managing Editor of Toptal’s Design and Technical Content. His design expertise has been featured in Fast Company, TNW, and other notable publications.

How to Increase Website Conversions With Effective UX Design Techniques

Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

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Shoaib Mahmud

Shoaib Mahmud

Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.

Building a Mental Health App for Families: A UI Design Case Study

The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

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Fellype Silva

Fellype Silva

Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.

Design High-converting Websites With These Webflow Best Practices

Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

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Pavle Lucic

Pavle Lucic

Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.

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How to Avoid 5 Types of Cognitive Bias in User Research

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

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Rima Khachatryan

Rima Khachatryan

Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.

How Thinking Like a Designer Can Help Solve Complex Business Problems

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

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Fanni Csincsak

Fanni Csincsak

Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.

Voice of the Customer: How to Leverage User Insights for Better UX

Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

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Atishay Goyal

Atishay Goyal

Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.

Beyond Text: Designing the Future of AI Prompting

Generative AI is a potent tool, but text prompting can make it hard for users to get the results they want. Four design experts share ideas for making AI prompting more intuitive and accessible to a wider range of users.

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Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog. His design expertise has been featured in Fast Company, TNW, and other notable publications.

Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed

Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.

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Damir Kotorić

Damir Kotorić

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

Why Design Teams Need Psychological Safety

What is psychological safety, and why do your designers need it? Digital designer Alejandro Velasco explains how to create a workplace environment that increases creativity, productivity, and talent retention.

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Alejandro Velasco

Alejandro Velasco

Alejandro is a digital product designer specializing in user-centered design, UI/UX, and developing visual and interaction languages. He operated as the senior designer on projects with New Relic, Telefónica, and Personio. Alejandro has a master’s degree in industrial and product design from the Scuola Politecnica di Design in Milan.

The Ultimate UX Guide for Designers and Organizations

This comprehensive UX guide provides helpful tips, insights, and resources for aspiring creatives, seasoned designers, and business leaders who want to understand how user experience design can strengthen their organization.

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Stewart Pressney

Stewart Pressney

Stewart is a UX designer who specializes in prototyping and web app design. He has worked with clients such as The Clorox Company, CBRE, and Altium, and developed an award-winning design and prototyping workflow for industries including healthcare, education, and e-commerce.

Advance Your Organization’s UX Maturity With User Personas

User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

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Florence Dairo

Florence Dairo

Florence is a senior product designer with experience in building and scaling design systems, crafting design strategies, and developing user personas. She specializes in working with innovative startups, including Polywork, Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Community Leader for Nigeria and a Toptal Design Mentor.

5 Signs Your Product Strategy Is Broken—and How Designers Can Help Fix It

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

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Christian Adolphus

Christian Adolphus

Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a financial solutions platform, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise software.

Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis

Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

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Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has created and enhanced user flows for banking, fintech, and e-commerce products. Her clients include the Bank of Georgia, the payment processing software HitPay, and Mymarket, the largest e-commerce platform in the country of Georgia.

Expert Designers Leading Healthcare Product Innovation

Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

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Micah Bowers

Micah Bowers

Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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