Design Process

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Khatia Gagnidze

Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis

By Khatia Gagnidze
Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.
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Dayo Tinkerman

4 Keys to Remarkable Brand Storytelling

By Dayo Tinkerman
Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.
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Mariia Borysova

Democratizing User Research to Innovate and Refine Digital Products

By Mariia Borysova
Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.
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Danny Rubyono

7 Expert Tips for Creating a Convincing Promo Video

By Danny Rubyono
Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.
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Molham Bakir

The Benefits of a Design System: Making Better Products, Faster

By Molham Bakir
Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.
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Rodrigo Perez Estrada

4 UX Tips to Reduce Users’ Cognitive Overload and Burnout

By Rodrigo Perez Estrada
Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.
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Bariledum Keenam

Supporting Diverse Needs: A Rebranding Success Story

By Bariledum Keenam
Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.
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Ravi Talajiya

The Allure and Impact of Minimalist UX Design

By Ravi Talajiya
Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.
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