Toptal Design Expert
Figma vs. Adobe XD vs. Sketch: Choosing the Right UI Design Tool
Which tool should you choose? From reusable components and real-time collaboration to voice prototyping and developer handoff, a UI/UX expert weighs the features of the leading UI design platforms to help you select the best tool for your project.

Sérgio Estrella
Sérgio is a UI/UX designer who crafts intuitive interfaces across diverse industries, including AI, enterprise, finance, education, e-commerce, and automotive. He has a background in graphic design, front-end development, and team leadership that informs his approach to user-centered solutions.
Create Engaging UI Components: A Figma Animation Tutorial
Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

Anna Muratova
Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.
Design High-converting Websites With These Webflow Best Practices
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

Pavle Lucic
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
Voice of the Customer: How to Leverage User Insights for Better UX
Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

Atishay Goyal
Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.
Pragmatic Pixel Perfection: A Manifesto for Balancing Design Quality and Speed
Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.

Damir Kotorić
Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.
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Mastering Another Dimension: An Isometric Illustration Tutorial
Isometric illustrations improve user experience and engagement—but they’re time-consuming to create. This tutorial teaches designers an easier, faster way.

Majo Puterka
Majo is a digital product designer who has worked with clients such as Fantasy Interactive, Zypsy, and Studio Echt. He specializes in UI design for apps, motion graphics, and illustration.
5 Signs Your Product Strategy Is Broken—and How Designers Can Help Fix It
A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

Christian Adolphus
Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a financial solutions platform, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise software.
The Benefits of a Design System: Making Better Products, Faster
Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

Molham Bakir
Molham is a product designer who specializes in building design systems. His clients include Snap Inc. and e-commerce websites Dubizzle and Mumzworld, the largest online baby shop in the Middle East.
For Your Health: 5 Tips and Strategies for Wellness Branding
The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

Pilar Rios Niño
Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.
Life in Motion: A Guide to Animating Mobile Data Visualizations
Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

Daniel Nisttahuz
Daniel is a senior product designer with expertise in UI/UX, mobile, and motion design. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His background as both a designer and an engineer gives him a unique perspective on technology and creativity.
NFTs for Designers: An Introduction
The global NFT market relies on designers to support artists, Web3 platforms and marketplaces, and major global brands. Toptal designer Gabor Molnar offers insights from his experience breaking into this emerging field.

Gabor Molnar
Gabor is a 3D generalist and designer in the fast-paced world of crypto and NFTs. He is a creator of the NFT collection Omnimorphs and a consultant for other NFT brands. He is also a product designer with a background in business economics, user experience design, user interface design, and branding.
Craft an Outstanding UX Portfolio With These Recruiter Tips
Many UX portfolios are poorly formatted and lack crucial information. Leverage these portfolio design tips from a UX recruiter to stand out and get hired.

Ignasi Boza
Ignasi is a product designer and UX recruiter who has spent more than a decade working with tech companies, design consultancies, and outsourcing services. He specializes in developing research frameworks, creating wireframes, producing vibrant digital products, and building customer experience teams by recruiting talent from around the world.
4 Steps to Mastering the MVP Development Process
In the world of startup products, design resources are scarce. This four-step MVP process helps designers build and launch user-friendly products on time without blowing their budgets.

Calin Balea
Calin is a product designer, lean UX practitioner, and branding specialist with experience at both startups and large companies. He’s worked on end-to-end product design from concept and strategy to usability testing to visual design. Calin works well with small teams and startup founders to iterate quickly, test early, and deliver on time.
The Danger of Dark Patterns (With Infographic)
Are manipulative design techniques undermining your product and leading users to make bad decisions? Here’s how to avoid dark patterns and create ethical products that enhance customer trust.

Michael Craig
Michael is a UX expert who has researched, designed, tested, and shipped products for multiple startups and companies, including Mitel Networks and international beauty brand OPI.
Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic)
Knowing the psychology of how and why we make certain decisions can help in creating more user-centric sites and apps.

Nataliia Pylypchuk
Nataliia is a product design expert who specializes in conversion-rate optimization and holds the Nielsen Norman Group certification in UX design. She has a particular focus on research and analytics-based decision making. Her recent clients include education technology company Carnegie Learning; British National Health Service health app Now Patient; and business services company Office Automated.
Designing Remote Ideation Workshops for Startups
Remote ideation workshops help companies address business-related problems through creative exercises that prioritize speed, teamwork, and innovative thinking.

Guoming Xu
Guoming is a UX designer who specializes in user research, digital strategy, and interaction design. He helps B2B and B2C startups build innovative web experiences and SaaS apps.
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