Toptal Design Expert
Create Standout Social Media Graphics That Drive Engagement
Are users scrolling past your brand’s social media images? Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.

Micah Bowers
Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Managing Editor of Toptal’s Design and Technical Content. His design expertise has been featured in Fast Company, TNW, and other notable publications.
Boosting Satisfaction and Sales: An E-commerce Checkout Design Case Study
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.

Beatriz Garcia de Prado
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
How to Increase Website Conversions With Effective UX Design Techniques
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

Shoaib Mahmud
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
Building a Mental Health App for Families: A UI Design Case Study
The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

Fellype Silva
Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.
Better UX Writing: 3 Effective Strategies for a Seamless User Experience
UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.

Kate Margolis
Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, UX writing, and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
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3 Best Practices for Successful SaaS Design
Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.

Ahsan Jalil
Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.
How Chatbot Features Can Elevate the E-commerce Search Experience
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

Khatia Gagnidze
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Mastering Mobile Typography: Font Usage Tips and Best Practices
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

Charles Matthew Atos
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
Designing an Intuitive Mobile Dashboard UI: 4 Best Practices
Use these tips for navigation, tables and charts, button UX, and interactivity to create a smooth mobile dashboard experience that will keep users coming back.

Andris Suipe
Andris is a UI/UX designer who specializes in creating apps, websites, and dashboards for fintech, healthcare, and data recovery companies. He has worked with well-known brands around the globe such as Halfords, Roche, and Xapo Bank.
Mastering Another Dimension: An Isometric Illustration Tutorial
Isometric illustrations improve user experience and engagement—but they’re time-consuming to create. This tutorial teaches designers an easier, faster way.

Majo Puterka
Majo is a digital product designer who has worked with clients such as Fantasy Interactive, Zypsy, and Studio Echt. He specializes in UI design for apps, motion graphics, and illustration.
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Pam Nicholls
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has a master’s degree in industrial design and has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.
Push Notification Best Practices: 7 Questions Designers Should Ask
Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Shoaib Mahmud
Shoaib is a product designer with seven years of experience in mobile UX design for products in the freight and transportation sector, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore overseeing project life cycles, including user research, wireframes, UIs, and prototypes.
Haptics in Healthcare: An Opportunity for Designers to Help Revolutionize Telemedicine
Telemedicine has exploded in recent years, expanding access to healthcare services. But it’s missing an indispensable element of medical care: touch. Enter haptic technology.

Kiran Khan
Kiran is an award-winning Toptal UI/UX designer and expert in healthcare UI/UX. She led the development of VR and AR products for Janssen pharmaceuticals (now Johnson & Johnson) and has also worked on biosensor-based apps that improve users’ sleep patterns and prevent intoxicated people from driving.
Necessary Friction: The Theatrics of UX Security
Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

Nenad Ivanovic
Nenad is a digital product designer and security expert who specializes in identity verification, e-commerce marketplaces, and fintech platforms. He has led design teams at creative agencies, IT firms, and startups, and has presented at conferences and events, such as UX Belgrade.
Life in Motion: A Guide to Animating Mobile Data Visualizations
Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

Daniel Nisttahuz
Daniel is a senior product designer with expertise in UI/UX, mobile, and motion design. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His background as both a designer and an engineer gives him a unique perspective on technology and creativity.
Digging Deeper: A Practical Guide to Creative Empathy for Product Design
Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

Brian Pagán, EngD, MSc
Brian is a human-experience designer focused on healthcare, fintech, IoT, and sustainability. He has helped businesses such as Philips, ING Group, and Land Life Company develop innovation strategies and award-winning products and services. He is the author of The Creative Empathy Field Guide.
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