Brand Design posts

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

Good design is possible without understanding the principles of design. But it may take a lot of trial and error to create something that both looks good and creates an optimal user experience.

World’s worst logo? It’s a distinction no company wants to claim but a problem every logo designer would love to solve. We swing for the fences with a logo refresh for a global dancercise brand.

Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

Want to become a phenomenal designer? Take a multidisciplinary design approach and study the methods of other design disciplines.

Every month, we bring you riveting design news and inspiring content focused on design innovation. Here are five hand-picked pieces of design news.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

eCommerce sales are expected to more than double by 2021. eCommerce retailers and designers who pay close attention to user experience and follow eCommerce UX design principles can capitalize on this growth.

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

Working under a tight deadline? We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This article outlines a 30 day branding case study that breaks down the process of how to get it done effectively.

Check out a collection of custom illustration inspirations created by different designers from around the world. Toptal Illustrator Waldek Graczyk curated a selection of illustrations that each finds a way to represent its respective brand.

Some of the illustrations are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

Check out a collection of landing page design inspirations created by different designers from around the world. Toptal Technical Blog Editor Kent Mundle curated a selection of designs that each finds creative ways to convert visitors into leads.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

Although IKEA is one of the world’s most well-known retailers, its online presence doesn’t reflect the same success. Too many users find that the brand’s online presence is cluttered, difficult to navigate, and doesn’t reflect a more modern lifestyle.

In this article, Toptal Lead Design Blog Editor Michael Abehsera leads a redesign of IKEA’s online presence, exploring how the user experience can be overhauled to fix some of its most pressing issues.

A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.

In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?

Check out a collection of new Facebook redesigns created by different designers from around the world. Toptal Technical Editor Kent Mundle curated a selection of designs that each offer unique UI solutions to the popular platform.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

As freelance designers, we tend to search for any way to leverage our careers to get more and better work. However, with so many opinions online it can be difficult for designers to know how to invest their time. Writing is one of the highest ROI skills a designer can develop.

In this article, Toptal Lead Design Editor Michael Abehsera talks with some of the best designers around the world who write to leverage their careers. Keep reading to learn how you too can get writing.