Brand Design

Showing 1-8 of 39 results

A Guide to Effective User Onboarding Best Practices

by Cameron Chapman

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

9 minute readContinue Reading

Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading

Solutions, Not Art – The True Business Value of Design

by Andres Esquivel

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading

Visual Shelf Life – Why Web Design Illustrations Go Stale

by Micah Bowers

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

8 minute readContinue Reading

A New Brand with an Edge

by Taso Du Val

Today is an exciting day at Toptal: We are announcing a new logo to complete our new brand!

6 minute readContinue Reading

Looking at the Future – Design Trends of 2020

by Micah Bowers

We’ve identified 20 emerging design trends for 2020, but we’re not just naming fonts and colors. We’re showcasing game-changers that will define our experiential landscape for the year to come.

12 minute readContinue Reading

Designed, Sealed, Delivered – The Power of Logo Package Express

by Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading

Maximalist Design and the Problem with Minimalism

by Danae Botha

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7 minute readContinue Reading

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