Brand Design

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

Today is an exciting day at Toptal: We are announcing a new logo to complete our new brand!