Toptal Design Expert
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
By Merehan Elamrosy
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.
By Pam Nicholls
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.
Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.
By Dayo Tinkerman
Dayo is a senior designer who creates engaging digital products for organizations like Guinness World Records and American University Washington College of Law. He specializes in uniting consumer insights, user research, and brand storytelling for fintech, healthcare, e-commerce, and real estate clients.
Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.
By Jorge Gonzalez Miksi
Jorge is a senior designer and art director with expertise in graphics and animation. He has worked for several brand design agencies and created social content for numerous companies, including the luxury skin care brand Panachea. He holds an MFA in animation from the University of Edinburgh.
Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.
By Bariledum Keenam
Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.
World-class articles, delivered weekly.
The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.
By Pilar Rios Niño
Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.
Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
By Charlotte Miller
Charlotte has more than 10 years of experience in visual design, UI design, and user research. She excels at creating captivating visuals that delight users and enhance digital and in-person experiences. Her past clients include Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.
World-class articles, delivered weekly.
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