Brand Design

Showing 1-8 of 29 results

The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading

Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9 minute readContinue Reading

Logo History 101 – A Walkthrough of Lasting Impressions

by Micah Bowers

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

9 minute readContinue Reading

What is Branding? Everything is Branding.

by Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading

The Principles of Design and Their Importance

by Cameron Chapman

Good design is possible without understanding the principles of design. But it may take a lot of trial and error to create something that both looks good and creates an optimal user experience.

9 minute readContinue Reading

Words Matter – The True Value of UX Copy

by Micah Bowers

Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.

8 minute readContinue Reading

Cause and Effect – Exploring Color Psychology

by Cameron Chapman

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9 minute readContinue Reading

Visual Designers vs. Graphic Designers – Who Does What and Why (with Infographic)

by Cameron Chapman

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

< 5 minute readContinue Reading

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