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Brand Design

Showing 1-8 of 37 results

Design a Better Homepage with the StoryBrand Framework

by Anak Garcia

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading

Lines of Communication – A Typeface History (with Infographic)

by Cameron Chapman

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

8 minute readContinue Reading

A Guide to Effective User Onboarding Best Practices

by Cameron Chapman

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

7 minute readContinue Reading

Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading

Solutions, Not Art – The True Business Value of Design

by Andres Esquivel

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading

Visual Shelf Life – Why Web Design Illustrations Go Stale

by Micah Bowers

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

8 minute readContinue Reading

A New Brand with an Edge

by Taso Du Val

Today is an exciting day at Toptal: We are announcing a new logo to complete our new brand!

6 minute readContinue Reading

Looking at the Future – Design Trends of 2020

by Micah Bowers

We’ve identified 20 emerging design trends for 2020, but we’re not just naming fonts and colors. We’re showcasing game-changers that will define our experiential landscape for the year to come.

12 minute readContinue Reading

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