Brand Design

By embracing skeuomorphic design and retouching 3D assets in Photoshop for extra detail, Predrag Markovic created an icon and logo that stand out from other games in the Apple Arcade.

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

Many designers grapple with how to create the perfect portfolio. By following best practices and the advice of industry professionals, they can craft portfolios that make their skills shine.

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.