Brand Design

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

Today is an exciting day at Toptal: We are announcing a new logo to complete our new brand!

We’ve identified 20 emerging design trends for 2020, but we’re not just naming fonts and colors. We’re showcasing game-changers that will define our experiential landscape for the year to come.

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?