Brand Design

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Can Designers Make the Metaverse Less Awkward?

UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.

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Pam Nicholls

Pam Nicholls

Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.

4 Keys to Remarkable Brand Storytelling

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

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Dayo Tinkerman

Dayo Tinkerman

Dayo is a senior designer who creates engaging digital products for organizations like Guinness World Records and American University Washington College of Law. He specializes in uniting consumer insights, user research, and brand storytelling for fintech, healthcare, e-commerce, and real estate clients.

You Be You: Creating Content for the Gen Z Design Aesthetic

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

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Jorge Gonzalez Miksi

Jorge Gonzalez Miksi

Jorge is a senior designer and art director with expertise in graphics and animation. He has worked for several brand design agencies and created social content for numerous companies, including the luxury skin care brand Panachea. He holds an MFA in animation from the University of Edinburgh.

Supporting Diverse Needs: A Rebranding Success Story

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

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Bariledum Keenam

Bariledum Keenam

Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

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How to Choose the Best Colors for Industry Events

Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.

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Charlotte Miller

Charlotte Miller

Charlotte has more than 10 years of experience in visual design, UI design, and user research. She excels at creating captivating visuals that delight users and enhance digital and in-person experiences. Her past clients include Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.

Toptal Design Expert

Osandi Sekoú Robinson

Formerly at Apple, Square, and a16z, Osandi has assisted teams in crafting customer-centric products, specializing in minimal compelling products. As one of Toptal's elites, he has been instrumental in reshaping organizations' problem-solving approaches for an enhanced user experience. His expertise encompasses AI, messaging, logistics, CRM, dating, crypto, branded interfaces, and design systems. Osandi is an invaluable asset to any organization seeking a proactive design leader with vision.
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