The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
World-class articles, delivered weekly.
The proliferation of AI products makes it challenging for organizations to know which initiatives to prioritize. This tactical case study presents an original framework that helps business leaders choose the optimal solution with confidence.
Cyrus is a product manager and AI strategist with a decade of experience across public and private sectors, serving Fortune 500 firms and startups in fintech, healthcare, e-commerce, insurance, Internet of Things, AI, and Web 3.0. With an advanced engineering degree and sharp business acumen, Cyrus crafts and champions digital product strategies, translating them into roadmaps for seamless implementation.
This practical guide to building a tech startup focuses on the necessary milestones for success, including defining a problem, validating your ideas, building an MVP, and scaling your product.
Givi is a product expert and seasoned tech entrepreneur who successfully launched four companies, securing venture capital and evolving them into sustainable businesses. Recognized as one of Forbes’ 30 Under 30 in 2018, Givi has also worked as a consultant for Georgia’s national Innovation and Technology Agency and is a board member of the United Nations Global Compact.
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REST APIs have become a critical feature of software development, so understanding the fundamentals is essential for effective product leadership. This overview of key principles helps you master the basics.
Rastko is an experienced technical product manager with a software development background. He takes a hands-on approach to team leadership, solving problems by providing expert guidance through data-driven decision-making.
For product businesses, embracing the transformative power of AI means incorporating it in a robust, relevant, and sustainable way. Navigate the challenges of AI integration with this guide.
Nishant is a product leader and business development consultant with more than a decade of experience. He uses his knowledge of AI and ML to inform business strategies, most recently in building intelligent supply chains for a global food and beverage company. By spearheading innovative approaches at organizations including Royal Caribbean Group and Carnival Cruise Lines, he has helped teams evolve, embrace challenges, and deliver lasting value.
For startups, no-code development tools mean faster and more flexible hypothesis testing at a reduced cost. Create your first product with this guide to the no-code approach.
Alex is the former COO of WeLoveNoCode, a development services company with a global network of more than 58,000 no-code experts that was acquired by Toptal in 2023. Alex has in-depth experience building products using multiple no-code platforms, including Bubble, Webflow, Airtable, and Zapier.
This AI-informed framework is designed to fast-track code reviews, enhance software quality, and foster smart, cost-effective decisions in software development.
Costas is a product and project management expert who specializes in sophisticated technology projects for highly competitive markets around the world. He has a doctorate degree from the National Technical University of Athens, and has held multiple C-suite positions during his 25-year career.
Product managers often underestimate the importance of QA in software development. Embed these best practices in your team’s process to build higher-quality products and realize your vision faster.
Andy is a product manager and technology expert who helps businesses, from startups to global corporations, scale teams and increase revenue. His previous roles include Director of Supply Chain Strategy at Gap Inc. and Director of Product Management at Coupa, which was featured on the Fortune Future 50 index in 2021.
Taking on even a single API is a complex task, but it can be made easier by taking a product management approach. Optimize your API strategy with these best practices for security, design, governance, and more.
Milos is a digital product specialist who has built and shaped cutting-edge solutions at numerous international companies and innovative startups. He is currently a senior product manager at Clarivate Analytics, supporting teams working with an API-based product. Milos was a speaker at the ACE! 2023 conference, where he gave a talk titled “API Product Management 101: A Survival Guide for Non-Technical PMs.”
Requirements gathering is a crucial but often overlooked part of the development process. Steer clear of these five ineffective approaches and identify meaningful ways to improve your requirements gathering process.
Michael is an experienced program, project, and product manager with in-depth knowledge of large-scale, global IT solutions. He has held several roles at Microsoft, including senior build product manager and senior program manager. Michael holds a master’s degree in cybersecurity, and also has a professional degree from the General Management Program at Harvard Business School.
Adoption of product-led growth strategies is soaring, particularly among SaaS companies. This overview of three key frameworks can help you decide which one is right for your company.
Arkapravo is a senior product manager with more than a decade of experience. With a background in software engineering and an MBA, he has helped develop and launch global products at Fortune 500 companies, including BT (British Telecom) and Accenture.
Aligned teams create a seamless customer experience. Unlock the potential of product-led growth in your organization with these six tips.
Philippe is a growth product manager, Agile expert, and digital innovation consultant. Over the past 15 years he has helped clients such as Fujitsu and Michelin develop engaging products and transform their businesses to be more customer-centric.
Don’t let someone’s intuition overshadow data-driven decision-making. Use these strategies to manage the highest-paid person’s opinions (HiPPO) and build robust, consistent processes around your product roadmap.
Ryan is a senior product manager and startup CEO with more than a decade of experience building innovative products. His previous roles include Director of Product Management at 7-Eleven, where he played a key role in creating the first cashierless store, and Product Manager at AIG Retirement. Ryan has led both software and hardware projects using data to guide and validate at every stage of the process.
Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.
Keith is Senior Vice President of Product at Dentsu, one of the largest marketing and advertising agency networks in the world. He has 25 years of experience leveraging technology to create data-driven business solutions and specializes in identifying revenue opportunities, simplifying complex problems, and designing go-to-market strategies.
How do you know whether a product is worth creating—and if it will sell? Start with this guide to uncover the value of your next product idea.
Gabriel is a product manager and marketing expert with more than a decade of experience. After starting out as a brand manager for Nestlé handling major assets such as Nestea, Häagen-Dazs, and Nescafé, he became a digital product manager at Citibank, and later Head of Product at Royal Bank of Canada, specializing in crypto and digital assets. Gabriel has co-founded and invested in numerous startups focusing on emerging technologies. He also lectures at the University of Toronto’s Rotman School of Management.
Product management has evolved to encompass numerous roles, each with its own skill set and knowledge. So which one does your business need?
Doug is a senior product manager and executive coach who has led teams at Fortune 500 companies including GE, Honeywell, and Ericsson. Over his two decades of experience, he has helped numerous businesses increase efficiency, revenue, and product quality.
Building and scaling an AI product is an enormous undertaking. This implementation framework will help you organize assets, manage teams, and stay aligned with the product vision.
Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.
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