Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

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Product Management Empowered by the Entrepreneurial Mindset

by Steve Pomroy

Successful product managers channel their inner entrepreneur to deliver outstanding products. Sometimes referred to as mini-CEOs, product managers can learn valuable lessons from entrepreneurship.

8 minute readContinue Reading
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Crafting a Strong Product Business Case

by Greg Prickril

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

8 minute readContinue Reading
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Align Your Tech and Product Teams with the Technology Product Canvas

by Prem Sundaram

Miscommunication between product and tech teams is probably one of the biggest sources of resource waste in software development. The Technology Product Canvas helps product managers align their product roadmap with technical requirements and capabilities.

10 minute readContinue Reading
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How to Effectively Quantify Product Value – A Guide for Product Managers

by Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading
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Why Should Product Managers Invest in Sales Enablement?

by Laurie Harvey

Product management can induce stressful sleepless nights. Early investments in sales enablement will provide a payback in having a strong, motivated, engaged and supportive team driving product success.

8 minute readContinue Reading
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The Comprehensive List of Product Management Conferences

by Vytas Butkus

The only product management conference list you will ever need. It is arranged by month and includes information on location and ticket prices.

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Creating Success – A Guide to Product Manager KPIs

by Laurie Harvey

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product manager KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

12 minute readContinue Reading
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Customer Journey Touchpoints for Product Managers

by Laurie Harvey

Product management leaders will view every discussion, planning session, and milestone with the customer journey touchpoints in mind. A well aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.

9 minute readContinue Reading