Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

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Healthcare Product Development: Addressing Two Unique User Groups

by Jessica Brim

Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.

8 minute readContinue Reading
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Running a Successful North Star Metric Workshop for Product Teams

by Katie Shevlin

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

7 minute readContinue Reading
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There’s No Such Thing As Digital Strategy

by Cosmin Costean

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

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Embracing an “Aha!” Moment: Building Trust to Effect Change

by Jerry Gutierrez

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7 minute readContinue Reading
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The Platform Mindset in API Product Management

by Rohan Lulla

A successful API strategy isn’t about building products; it’s about building potential. Good API product managers recognize this and prioritize the factors that smooth adoption for potential partners.

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Source Code QA: It’s Not Just for Developers Anymore

by Costas Voliotis

For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.

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Product Backlog Prioritization with Multiple Key Stakeholders: A Case Study

by Chris Sykes

Managing conflicting requests from product stakeholders can be time-consuming. Learn how to prioritize product backlog items with multiple stakeholders through a dedicated workshop.

6 minute readContinue Reading
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Every Product Has a Thesis

by Alex Cox

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

8 minute readContinue Reading