Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

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The 3 Essential Elements of a Streamlined Product Strategy

by Douglas L. Ringer

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

7 minute readContinue Reading
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Stakeholder Management: The Art of Saying No

by Felix Reiners

To execute on product strategy, product managers must know when and how to reject stakeholder requests while still fostering an atmosphere of openness and innovation. Here’s how to do it.

9 minute readContinue Reading
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Your Product Owner Is Not Your Product Manager

by Douglas L. Ringer

Product management has evolved to encompass numerous roles and responsibilities. Leaders looking to hire a product professional must consider what skills and knowledge their business needs demand.

6 minute readContinue Reading
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Gain a Competitive Edge With an App Review Analysis

by Daniel Lipton

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

6 minute readContinue Reading
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Healthcare Product Development: Addressing Two Unique User Groups

by Jessica Brim

Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.

8 minute readContinue Reading
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Running a Successful North Star Metric Workshop for Product Teams

by Katie Shevlin

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

7 minute readContinue Reading
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There’s No Such Thing As Digital Strategy

by Cosmin Costean

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
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Embracing an “Aha!” Moment: Building Trust to Effect Change

by Jerry Gutierrez

What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.

7 minute readContinue Reading