Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.
Product management can induce stressful sleepless nights. Early investments in sales enablement will provide a payback in having a strong, motivated, engaged and supportive team driving product success.
For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product manager KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.
Product management leaders will view every discussion, planning session, and milestone with the customer journey touchpoints in mind.
A well aligned corporate culture, emphasizing the customer at every interaction, will drive customer loyalty.
As UX strategy and design become increasingly important, the challenge of incorporating UX specialists into Agile methodologies becomes equally important.
In this article, Toptal Freelance UX Designer Debbie Levitt explains how UX designers and creative teams can be effectively incorporated at all stages of Agile development.