KPIs and Analytics

Showing 1-5 of 5 results

Anna Shcherbakova

Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste

By Anna Shcherbakova
Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.
8 minute readContinue Reading
Lavinius Marcu

Proof in Numbers: Using Big Data to Drive Results

By Lavinius Marcu
These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.
10 minute readContinue Reading
Kumara Raghavendra

Shipping Your Product in Iterations: A Guide to Hypothesis Testing

By Kumara Raghavendra
Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.
7 minute readContinue Reading
Laurie Harvey

How to Effectively Quantify Product Value: A Guide for Product Managers

By Laurie Harvey
Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.
8 minute readContinue Reading
Laurie Harvey

Creating Success: A Guide to Product Manager KPIs

By Laurie Harvey
For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product management KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.
12 minute readContinue Reading

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