Publication
Crafting a Strong Product Business Case
https://www.toptal.com/product-managers/product-leader/product-project-business-case
Greg is available for hire
Hire GregGreg Prickril
Verified Expert in Product Management
Product Manager
Heidelberg, Germany
Toptal member since November 16, 2018
Bio
Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
Project Highlights
Global Product Management Training and Certification
Developed a hybrid-delivery (video/presence) course for digital product managers and delivered it globally (>150 PMs).
Portfolio Process Definition
Defined and piloted the portfolio process for a global "high assurance" communication system vendor's flagship business unit.
Structured Assessment of Global Companies Business Units
Performed structured assessment of product management organization in key business units for a global company.
Expertise
- Agile
- Business Process Management (BPM)
- Lean IT
- Product Management
- Product Strategy
- Project Portfolio Management (PPM)
- Scrum
- Workflow
Work Experience
Founder
2024 - PRESENT
The Incremental Pathway Limited
- Applied GenAI to boost personal and team productivity, from prompting and workflow design to adoption across teams.
- Designed and delivered GenAI workshops for executive and operational leaders, boosting personal and team productivity.
- Architected enterprise automation on Microsoft 365 using Copilot, Copilot Studio, Power Automate, SharePoint, Teams, and Office.
- Automated TIP's critical business processes, including pipeline management and prospecting.
- Acted as an expert in AI agent design, building solutions that make enterprise content visible and usable by agents and search.
Founder
2019 - PRESENT
Coach PMs
- Designed a career management framework used to develop PMs at all levels.
- Built a platform to deliver coaching and career development at scale, including AI-powered self-paced learning paths, courses, and topic briefings.
- Created a generative AI course and workshop curriculum covering fundamental skills, executive/PM productivity, and product discovery.
- Coached tens of product managers and aspiring project managers, plus B2B and B2C startups on product discovery, business model, and go-to-market.
- Coached B2B and B2C startups on product discovery, business model definition, and go-to-market strategy.
Founder
2015 - PRESENT
Prickril Consulting
- Created and delivered an assessment framework, generating a maturity scorecard for product management organizations.
- Championed the use of AI throughout the product development lifecycle, from discovery and prioritization to delivery.
- Developed multi-modal training programs, an early adopter of online training in this space, including designing, recording, and editing large, complex video courses.
- Improved the effectiveness of product management functions at global technology companies, including job descriptions, hierarchies, and competency models.
- Helped organizations scale Agile and document/improve critical business processes, including portfolio process design.
Director, Product and Solution Management, New Business Incubation
2012 - 2014
AGT International
- Defined process for evaluating new business opportunities using Lean and Agile principles.
- Consulted innovators on gated "Innovation Process" to coach them through the phases.
- Liaised between New Business Incubation Group and Advanced Technology Group to ensure opportunity and technology fit.
- Provided coaching for product managers in the technology group to ensure strategic planning and execution.
Solution Manager, Urban Safety and Security
2011 - 2012
AGT International
- Defined strategy for new urban security offerings based on existing assets and competencies. Validated business model and opportunity.
- Defined solution details, including products to be developed, capabilities to be acquired and required services offerings.
- Led product ownership discipline as part of a highly successful roll-out of Agile development.
- Presented to corporate and government leaders sharing urban security vision and capabilities.
- Defined value propositions and messaging for marketing and sales collateral.
Lead Product Manager, BPM and BAM
2006 - 2011
SAP AG
- Established product management discipline in SAP's technology stack, SAP Netweaver.
- Delivered version one of an enterprise business process management platform called NetWeaver for business process management(BPM).
- Piloted design partner councils, performed close design collaboration programs with internal and external customers and systems integrators.
- Engaged with SAP Research on BPM and BAM topics, prioritizing research topics and defining the engagement model.
- Consistently selected for Top Talent program, which included access to mentors and advanced training.
Senior Program Manager, Business Process Management, Office Business Applications
2006 - 2006
Microsoft Corporation
- Owned business process management strategy and features in Microsoft’s Office-centric composite application platform, “LOBi”.
- Implemented end-to-end (E2E) scenario methodology to drive functional requirements on LOBi v1 release.
- Defined patented technology integrating Microsoft Office with SAP ERP data to support knowledge-worker business processes.
Senior Program Manager, Connected Systems Division
2003 - 2006
Microsoft Corporation
- Served as the functional owner of BizTalk Windows SharePoint Services adapter.
- Managed the product for an incubation project developing business process modeling tools for knowledge workers.
- Developed functionally-oriented business process meta-model and associated tooling.
- Developed new, innovative approach to constraint-based workflow modeling to support adaptive workflow and facilitate gradual adoption of business process management.
Founder
2002 - 2003
Exadyne Corporation
- Developed directory management tools for global companies.
Product Manager, Workflow Solutions
2000 - 2002
IBM/Lotus
- Defined and shipped the first IBM version of an acquired workflow tool.
- Represented product with industry analysts and at trade shows worldwide.
- Developed solutions building blocks designed to accelerate adoption of Lotus Workflow by existing and potential customers and partners.
- Piloted instructor-led courseware for Lotus Workflow in English and Portuguese.
Senior Consultant/Solution Architect
1997 - 2000
IBM/Lotus Consulting (Brazil)
- Served as a member of the team launching consulting services in Latin America/Brazil.
- Delivered a Web-based procurement application processing millions of dollars in employee requisitions for one of the world’s largest petroleum companies. Considered an expert in the Americas on the integration of Domino with SAP.
- Architected and delivered complex collaborative solutions for some of Brazil’s largest companies, including the state-owned oil company and Brazil’s largest media company.
- Developed an application framework that significantly reduced project delivery time and increased solution quality and supportability.
Project History
Global Product Management Training and Certification
Developed a hybrid-delivery (video/presence) course for digital product managers and delivered it globally (>150 PMs).
Adapted an International Software Product Management Association (ISPMA)-based course for a global location services company, blending video content with a 3-day instructor-led course that led to ISPMA certification.
Portfolio Process Definition
Defined and piloted the portfolio process for a global "high assurance" communication system vendor's flagship business unit.
Defined a holistic portfolio process to rationalize investments in products and innovation for a business unit generating tens of millions of euros in revenue annually. Included best practices from previous employers, adapting the process to be leaner and more agile.
Product Business Case Process Definition
Defined a lean business case process for a global automotive drivetrain testing company.
Defined the roles, activities, and artifacts for a lean process for defining product business cases for new businesses, accelerating time to market and right-sizing business case effort.
Structured Assessment of Global Companies Business Units
Performed structured assessment of product management organization in key business units for a global company.
Developed and delivered a product management “maturity assessment” framework aimed at quantifying this discipline’s strategic impact, delivering a maturity score and highest impact follow-ups to senior leadership.
Global Product Management Course Development
Defined, delivered and trained the trainers for a global ERP company's product managers.
Adapted Prickril Consulting’s 3-day course into a 1-day course rolled out globally to product managers at one of the world’s largest software company.
Product Management Role and Competency Definition
Defined global job architecture, job descriptions and competency model for product management discipline
Helped “Transformation Office” and HR define a job architecture for product management and product ownership, including detailed job descriptions and a competency model for various levels of each position. Performed interviews, created deliverables and worked with HR to ensure conformance to corporate norms.
Product/Market Fit Quantification
Defined and implemented a model for creating clear metrics around product/market fit in the B2B space.
A client had several offerings that were underperforming, and the CPO wanted to determine if product/market fit was a contributor. I created a model to define measurable “Product/Market Fit Condition” and measure confidence of key delivery and GTM stakeholders in that definition.
Other Experience
Education
1985 - 1990
Bachelor of Arts Degree in Finance
University of Oklahoma - Norman, Oklahoma, USA
Certifications
MARCH 2015 - MARCH 2019
Certified SAFe Program Consultant
Scaled Agile, inc
MAY 2013 - PRESENT
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Skills
Paradigms
Agile, Scrum, Agile Product Management, Agile Workflow, Key Performance Metrics, Requirements Analysis, Agile Software Development, Agile Project Management
Other
Training & Training Content Development, Product Strategy, Workflow, Business Process Management (BPM), Project Portfolio Management (PPM), Product Management, Lean IT, Training, Business Cases, Product Discovery, Freelancing, Product Owner, IT, Remote Work, Growth, Virtual Work, Business Analysis, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Delivery, Certified Scrum Product Owner (CSPO), Interim CPO, Consulting, Product Conceptualization, Product Consultant, New Product Business Cases, BPM, Minimum Viable Product (MVP), Business Plan Consulting, Process Improvement, Coaching, Team Mentoring, Product Vision, Launch Strategy, Product Launch, B2B, Business Consulting, Organizational Design, Process Design, Feature Backlog Prioritization, Backlog Management, Risk Analysis, Stakeholder Management, Strategic Planning, Strategic Planning & Execution, Backlog Grooming, B2B Product Management, Business to Business (B2B), Communication, Cross-departmental Collaboration, Cross-functional Collaboration, Cross-functional Team Leadership, Requirements & Specifications, Stakeholder Interviews, Sprint Retrospectives, Agile Sprints, User Stories, Pitch Decks, Business Process Optimization, Process Mapping, Business Processes, Process Management, Process Optimization, Business Process Analysis, Business Process Modeling, Business Process Re-engineering, Value Proposition, Value Proposition Design, Business Process Flow Diagrams, Business Model Canvas, New Product Development, Project Consultancy, Lean Product Manager, Digital Solutions, Process Flows, Product Requirements Documentation (PRD), Digital Product Management, AI Copilots, Microsoft Copilot, Product-market Fit, Customer Discovery, Automation, Conversational AI, Product Marketing, Education, Business Process Improvement (BPI), Market Research, SaaS, Edtech Design, Agile Coaching, Project Management, Business Planning, Startups, Lean Startups, Early-stage Startups, Team Management, Enterprise SaaS, Artificial Intelligence (AI), Large Language Models (LLMs), Prompt Engineering, Learning Management Systems (LMS), Markets, Leadership, Strategy, Market Fit, Digital Video, Video Editing, Process Mining, AI Security, Executive Coaching, General Data Protection Regulation (GDPR)
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