Process and Tools

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Crafting a Strong Product Business Case

by Greg Prickril

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

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Align Your Tech and Product Teams with the Technology Product Canvas

by Prem Sundaram

Miscommunication between product and tech teams is probably one of the biggest sources of resource waste in software development. The Technology Product Canvas helps product managers align their product roadmap with technical requirements and capabilities.

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How to Effectively Quantify Product Value – A Guide for Product Managers

by Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

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Why Should Product Managers Invest in Sales Enablement?

by Laurie Harvey

Product management can induce stressful sleepless nights. Early investments in sales enablement will provide a payback in having a strong, motivated, engaged and supportive team driving product success.

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The Comprehensive List of Product Management Conferences

by Vytas Butkus

The only product management conference list you will ever need. It is arranged by month and includes information on location and ticket prices.

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Creating Success – A Guide to Product Manager KPIs

by Laurie Harvey

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product manager KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

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The Ultimate Guide to Smart Software Pricing Strategies

by Laurie Harvey

Smart software pricing strategies can make or break success. Pricing impacts design decisions and should be reviewed with the long term in mind. Stay competitive and agile with pricing to keep ahead of the competition. A well-designed pricing architecture will simplify contract negotiations and new product introductions.

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Landing Page Design: Building the Ultimate Landing Page

by László Monda

The best landing pages increase conversions and help brands sell more. But what makes great landing page design? Read and uncover valuable insights for any business looking for a world-class landing page.

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