Process and Tools

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.

Managing conflicting requests from product stakeholders can be time-consuming. Learn how to prioritize product backlog items with multiple stakeholders through a dedicated workshop.

Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.

Remote user interviews can be more informative than face-to-face meetings. Follow this four-step method to conduct effective remote interviews that lead to valuable user research insights.