Toptal Product Management Expert
Defining Who, What, and Why: How to Write a User Story
A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

Abhishek Choudhary
Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.
The PRD Isn’t Dead: New Best Practices for Digital Product Development
For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used but how.

Milos Belcevic
Milos is a digital product specialist who has built and shaped cutting-edge products in education, HR, e-commerce, and healthcare, and is currently product and operations lead for sport tech startup Feldspar. His creative solutions span numerous international companies and innovative startups, including MIT Startup Nanoramic Laboratories. Milos is a Certified ScrumMaster and Certified Scrum Professional-Product Owner.
Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste
Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.

Anna Shcherbakova
Anna is a product manager with expertise developing innovative products for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, spanning restaurants, delivery, retail, hotels, and food production.
Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development
Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.

Jerry Gutierrez
Jerry is a certified product management professional with more than eight years of experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce at organizations such as HII and the Texas Association of School Boards.
Fintech Product Development: How to Embrace Innovation in a Complex Industry
Managing fintech products can be a complex affair for product managers new to the sector. Use these expert tips to develop reliable gateways for businesses and their customers.

Purva Tamhankar
Purva is a fintech product manager with more than a decade of experience developing solutions for banking, lending, and other financial services. She has held senior product roles at international companies, including associate director of product management at Standard Chartered and assistant vice president of product management at Home Credit India.
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How to Define an MVP Scope in 3 Hours
Scoping an MVP doesn’t have to take days. Product manager Phillip Wood explains how he gathers product specialists, designers, and engineers to brainstorm features, pare them down, and create wireframes—all in a few hours.

Phillip Wood
Phil is a senior product leader with 17 years of fintech experience. He has led consulting engagements with Visa, Mastercard, and TD Bank, and built successful payment and business loan products with fintech startups. Phil has a record of driving increased user engagement through better product and UX design.
Design Sprints: Fostering Creativity Through Constraints
How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.

Daniel Hatton
Daniel is an innovation and product manager with seven years of experience at PwC, and a track record of working creatively and entrepreneurially to bring ideas to life and generate new value streams.
Growth Product Management: What You Need to Know
Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find out in this guide to an increasingly vital product role.

Philippe Araujo
As a growth product manager, Agile expert, and digital innovation consultant, Philippe helps clients, both startups and established companies, use data to deliver an improved user experience and increase product performance.
Proof in Numbers: Using Big Data to Drive Results
These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

Lavinius Marcu
As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.
How to Reduce UX Friction in Secure Product Development
Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

Leor Hurwitz
Leor is a veteran product manager specializing in fintech, fraud, and cybersecurity. He has led product development in both startups and large corporations, including IBM and Microsoft. Under his leadership, his teams nearly eliminated fraud for one client, protecting systems that process $230 million per year.
5 Considerations for a Strong E-commerce Product Strategy
E-commerce is a crowded sector. Build a better product strategy and increase your chances of success with these expert insights.

Jonathan Lau
Jonathan is an expert in e-commerce product management who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart, and Loblaw Digital.
The 3 Essential Elements of a Streamlined Product Strategy
Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

Douglas L. Ringer
Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.
Gain a Competitive Edge With an App Review Analysis
An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.

Daniel Lipton
Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.
Healthcare Product Development: Addressing Two Unique User Groups
Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.

Jessica Brim
Jessica Brim is an experienced product manager specializing in healthcare software development. She has spent more than 15 years guiding product design and development at both startups and major organizations, including UnitedHealth Group and Anthem.
Running a Successful North Star Metric Workshop for Product Teams
A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

Katie Shevlin
Katie has more than a decade of experience reporting on innovations in business and technology. She has worked on content for brands including McDonald’s, Telstra, and Hewlett Packard, and is Senior Editor of the Toptal Projects and Product Blogs.
Source Code QA: It’s Not Just for Developers Anymore
For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.

Costas Voliotis
A product leader and technologist, Costas has 25+ years of experience supervising the full life cycle of sophisticated product development.
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