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Product Life Cycle

Showing 9-16 of 20 results

Why Is Market Share Important? Because Bigger Is Better Than Better

by Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

8 minute readContinue Reading

The Challenges of Initial Market Entry

by Allan Milne Lees

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face challenges when entering a new market.

12 minute readContinue Reading

Shipping Your Product in Iterations: A Guide to Hypothesis Testing

by Kumara Raghavendra

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading

Agile Hardware with Embedded Software Development

by Cristian Ureche

Agile has taken the world of software development by storm and has now started to creep into the hardware space. However, less flexibility, more certification requirements, longer development times, and other challenges require a managed agility approach to being successful in managing hardware products.

10 minute readContinue Reading

Product Management Empowered by the Entrepreneurial Mindset

by Steve Pomroy

Successful product managers channel their inner entrepreneur to deliver outstanding products. Sometimes referred to as mini-CEOs, product managers can learn valuable lessons from entrepreneurship.

8 minute readContinue Reading

How to Effectively Quantify Product Value – A Guide for Product Managers

by Laurie Harvey

Many product managers will struggle to identify what makes an amazing product or service. The realities of running a successful business depend on the bottom-line financials. Product managers need to define and explain value in monetary terms to drive rapid adoption.

8 minute readContinue Reading

Why Should Product Managers Invest in Sales Enablement?

by Laurie Harvey

Product management can induce stressful sleepless nights. Early investments in sales enablement will provide a payback in having a strong, motivated, engaged and supportive team driving product success.

8 minute readContinue Reading

The Comprehensive List of Product Management Conferences

by Vytas Butkus

The only product management conference list you will ever need. It is arranged by month and includes information on location and ticket prices.

10 minute readContinue Reading