Product Life Cycle

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Pivoting to First-party Data? Why Concierge Service Is Key

Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.

6 minute readContinue Reading
Keith Pieper

Keith Pieper

Keith is Senior Vice President of Product at Dentsu, one of the largest marketing and advertising agency networks in the world. He has 25 years of experience leveraging technology to create data-driven business solutions and specializes in identifying revenue opportunities, simplifying complex problems, and designing go-to-market strategies.

Create a Bestselling Product by Evaluating Customer Pain Points

How do you know whether a product is worth creating—and if it will sell? Start with this guide to uncover the value of your next product idea.

6 minute readContinue Reading
Gabriel Ignacio

Gabriel Ignacio

Gabriel is a product manager and marketing expert with more than a decade of experience. After starting out as a brand manager for Nestlé handling major assets such as Nestea, Häagen-Dazs, and Nescafé, he became a digital product manager at Citibank, and later Head of Product at Royal Bank of Canada, specializing in crypto and digital assets. Gabriel has co-founded and invested in numerous startups focusing on emerging technologies. He also lectures at the University of Toronto’s Rotman School of Management.

Building an AI Product? Maximize Value With an Implementation Framework

Building and scaling an AI product is an enormous undertaking. This implementation framework will help you organize assets, manage teams, and stay aligned with the product vision.

14 minute readContinue Reading
Mayank Mittal

Mayank Mittal

Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.

How to Build AI Product Strategies and Teams

Great AI products begin with an AI product strategy. Tackle complex development projects with this step-by-step planning guide.

13 minute readContinue Reading
Mayank Mittal

Mayank Mittal

Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.

Getting Started in AI Product Management

The booming AI product market is growing companies and careers. This primer on AI tech and product management will help you thrive in this fast-moving field.

10 minute readContinue Reading
Mayank Mittal

Mayank Mittal

Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.

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Timing Is Everything: Choosing the Right Product Launch Strategy

Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.

8 minute readContinue Reading
Elena Grigoras

Elena Grigoras

Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies including Mondia Technologies and Laerdal Medical.

Defining Who, What, and Why: How to Write a User Story

A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

7 minute readContinue Reading
Abhishek Choudhary

Abhishek Choudhary

Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Previously At

Microsoft

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