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Toptal Product Blog
The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
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Getting Started in AI Product Management
The booming AI product market is growing companies and careers. This primer on AI tech and product management will help you thrive in this fast-moving field.

Mayank Mittal
Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.
Timing Is Everything: Choosing the Right Product Launch Strategy
Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.

Elena Grigoras
Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies, including Mondia Technologies and Laerdal Medical.
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Keeping Sight of the Forest: Risk Management and Creativity in an Agile Ecosystem
Agile has a reputation for delivering results in uncertain times and high-risk industries. But when risk management turns into a culture of total risk aversion, you may find that it comes at the cost of innovation.

Scott Lee
Scott is a product manager and consultant with more than eight years of experience working in global markets for companies like LVMH, Kering, and Richemont, as well as startups at all stages of development, from pre-seed to scaling.
Defining Who, What, and Why: How to Write a User Story
A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

Abhishek Choudhary
Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.
The PRD Isn’t Dead: New Best Practices for Digital Product Development
For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used but how.

Milos Belcevic
Milos is a digital product specialist who has built and shaped cutting-edge products in education, HR, e-commerce, and healthcare, and is currently product and operations lead for sport tech startup Feldspar. His creative solutions span numerous international companies and innovative startups, including MIT Startup Nanoramic Laboratories. Milos is a Certified ScrumMaster and Certified Scrum Professional-Product Owner.
Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste
Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.

Toptal Talent Network Experts
In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.
Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development
Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.

Jerry Gutierrez
Jerry is a certified product management professional with more than eight years of experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce at organizations such as HII and the Texas Association of School Boards.
Fintech Product Development: How to Embrace Innovation in a Complex Industry
Managing fintech products can be a complex affair for product managers new to the sector. Use these expert tips to develop reliable gateways for businesses and their customers.

Purva Tamhankar
Purva is a fintech product manager with more than a decade of experience developing solutions for banking, lending, and other financial services. She has held senior product roles at international companies, including associate director of product management at Standard Chartered and assistant vice president of product management at Home Credit India.
How to Define an MVP Scope in 3 Hours
Scoping an MVP doesn’t have to take days. Product manager Phillip Wood explains how he gathers product specialists, designers, and engineers to brainstorm features, pare them down, and create wireframes—all in a few hours.

Phillip Wood
Phil is a senior product leader with 17 years of fintech experience. He has led consulting engagements with Visa, Mastercard, and TD Bank, and built successful payment and business loan products with fintech startups. Phil has a record of driving increased user engagement through better product and UX design.
Design Sprints: Fostering Creativity Through Constraints
How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.

Daniel Hatton
Daniel is an innovation and product manager with seven years of experience at PwC, and a track record of working creatively and entrepreneurially to bring ideas to life and generate new value streams.
Growth Product Management: What You Need to Know
Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find out in this guide to an increasingly vital product role.

Philippe Araujo
As a growth product manager, Agile expert, and digital innovation consultant, Philippe helps clients, both startups and established companies, use data to deliver an improved user experience and increase product performance.
Proof in Numbers: Using Big Data to Drive Results
These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

Lavinius Marcu
As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.
How to Reduce UX Friction in Secure Product Development
Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

Leor Hurwitz
Leor is a veteran product manager specializing in fintech, fraud, and cybersecurity. He has led product development in both startups and large corporations, including IBM and Microsoft. Under his leadership, his teams nearly eliminated fraud for one client, protecting systems that process $230 million per year.
5 Considerations for a Strong E-commerce Product Strategy
E-commerce is a crowded sector. Build a better product strategy and increase your chances of success with these expert insights.

Jonathan Lau
Jonathan is an expert in e-commerce product management who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart, and Loblaw Digital.
How to Use Your Product Management Experience to Ride the AI Wave
Organizations are investing in AI initiatives and seeking product experts to lead them. Here’s how you can leverage diverse industry experience and capitalize on the rising demand for product managers in AI.

Adrian Gonzalez
Adrian is an AI and ML specialist who has held multiple roles in product and project management and consulting. He has taught at MIT and regularly lectures at the university level on AI project management, ethics, and big data.
The 3 Essential Elements of a Streamlined Product Strategy
Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

Douglas L. Ringer
Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.
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