The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
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Requirements gathering is a crucial but often overlooked part of the development process. Steer clear of these five ineffective approaches and identify meaningful ways to improve your requirements gathering process.
Michael is an experienced program, project, and product manager with in-depth knowledge of large-scale, global IT solutions. He has held several roles at Microsoft, including senior build product manager and senior program manager. Michael holds a master’s degree in cybersecurity, and also has a professional degree from the General Management Program at Harvard Business School.
Adoption of product-led growth strategies is soaring, particularly among SaaS companies. This overview of three key frameworks can help you decide which one is right for your company.
Arkapravo is a senior product manager with more than a decade of experience. With a background in software engineering and an MBA, he has helped develop and launch global products at Fortune 500 companies, including BT (British Telecom) and Accenture.
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Aligned teams create a seamless customer experience. Unlock the potential of product-led growth in your organization with these six tips.
Philippe is a growth product manager, Agile expert, and digital innovation consultant. Over the past 15 years he has helped clients such as Fujitsu and Michelin develop engaging products and transform their businesses to be more customer-centric.
Don’t let someone’s intuition overshadow data-driven decision-making. Use these strategies to manage the highest-paid person’s opinions (HiPPO) and build robust, consistent processes around your product roadmap.
Ryan is a senior product manager and startup CEO with more than a decade of experience building innovative products. His previous roles include Director of Product Management at 7-Eleven, where he played a key role in creating the first cashierless store, and Product Manager at AIG Retirement. Ryan has led both software and hardware projects using data to guide and validate at every stage of the process.
Unpopular third-party tracking tactics are on the decline. Pivot to a first-party data strategy to bolster customer relationships and boost revenue potential.
Keith is Senior Vice President of Product at Dentsu, one of the largest marketing and advertising agency networks in the world. He has 25 years of experience leveraging technology to create data-driven business solutions and specializes in identifying revenue opportunities, simplifying complex problems, and designing go-to-market strategies.
How do you know whether a product is worth creating—and if it will sell? Start with this guide to uncover the value of your next product idea.
Gabriel is a product manager and marketing expert with more than a decade of experience. After starting out as a brand manager for Nestlé handling major assets such as Nestea, Häagen-Dazs, and Nescafé, he became a digital product manager at Citibank, and later Head of Product at Royal Bank of Canada, specializing in crypto and digital assets. Gabriel has co-founded and invested in numerous startups focusing on emerging technologies. He also lectures at the University of Toronto’s Rotman School of Management.
Product management has evolved to encompass numerous roles, each with its own skill set and knowledge. So which one does your business need?
Doug is a senior product manager and executive coach who has led teams at Fortune 500 companies including GE, Honeywell, and Ericsson. Over his two decades of experience, he has helped numerous businesses increase efficiency, revenue, and product quality.
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