Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Getting Started in AI Product Management

The booming AI product market is growing companies and careers. This primer on AI tech and product management will help you thrive in this fast-moving field.

10-minute readContinue Reading
Mayank Mittal

Mayank Mittal

Mayank is a product manager who has built products for GE, The Emirates Group, KPMG, and Kraft Heinz, and launched two startups in the IoT and AI spaces. Mayank specializes in Agile-based execution of robust go-to-market strategies. He holds a master’s degree in information systems management from Carnegie Mellon University and is the author of The Art of Building Great Products.

Timing Is Everything: Choosing the Right Product Launch Strategy

Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.

7-minute readContinue Reading
Elena Grigoras

Elena Grigoras

Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies, including Mondia Technologies and Laerdal Medical.

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Keeping Sight of the Forest: Risk Management and Creativity in an Agile Ecosystem

Agile has a reputation for delivering results in uncertain times and high-risk industries. But when risk management turns into a culture of total risk aversion, you may find that it comes at the cost of innovation.

7-minute readContinue Reading
Scott Lee

Scott Lee

Scott is a product manager and consultant with more than eight years of experience working in global markets for companies like LVMH, Kering, and Richemont, as well as startups at all stages of development, from pre-seed to scaling.

Defining Who, What, and Why: How to Write a User Story

A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

7-minute readContinue Reading
Abhishek Choudhary

Abhishek Choudhary

Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.

The PRD Isn’t Dead: New Best Practices for Digital Product Development

For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used but how.

9-minute readContinue Reading
Milos Belcevic

Milos Belcevic

Milos is a digital product specialist who has built and shaped cutting-edge products in education, HR, e-commerce, and healthcare, and is currently product and operations lead for sport tech startup Feldspar. His creative solutions span numerous international companies and innovative startups, including MIT Startup Nanoramic Laboratories. Milos is a Certified ScrumMaster and Certified Scrum Professional-Product Owner.

Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste

Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.

8-minute readContinue Reading
Toptal Talent Network Experts

Toptal Talent Network Experts

In-depth analysis and industry-leading thought leadership from a panel of Toptal researchers and subject matter experts.

Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development

Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.

8-minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Jerry is a certified product management professional with more than eight years of experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce at organizations such as HII and the Texas Association of School Boards.

Fintech Product Development: How to Embrace Innovation in a Complex Industry

Managing fintech products can be a complex affair for product managers new to the sector. Use these expert tips to develop reliable gateways for businesses and their customers.

7-minute readContinue Reading
Purva Tamhankar

Purva Tamhankar

Purva is a fintech product manager with more than a decade of experience developing solutions for banking, lending, and other financial services. She has held senior product roles at international companies, including associate director of product management at Standard Chartered and assistant vice president of product management at Home Credit India.

How to Define an MVP Scope in 3 Hours

Scoping an MVP doesn’t have to take days. Product manager Phillip Wood explains how he gathers product specialists, designers, and engineers to brainstorm features, pare them down, and create wireframes—all in a few hours.

10-minute readContinue Reading
Phillip Wood

Phillip Wood

Phil is a senior product leader with 17 years of fintech experience. He has led consulting engagements with Visa, Mastercard, and TD Bank, and built successful payment and business loan products with fintech startups. Phil has a record of driving increased user engagement through better product and UX design.

Design Sprints: Fostering Creativity Through Constraints

How can creativity thrive in an environment of rules and set processes? The creative constraints introduced by design sprints can help product managers find the midpoint between structure and chaos.

9-minute readContinue Reading
Daniel Hatton

Daniel Hatton

Daniel is an innovation and product manager with seven years of experience at PwC, and a track record of working creatively and entrepreneurially to bring ideas to life and generate new value streams.

Growth Product Management: What You Need to Know

Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find out in this guide to an increasingly vital product role.

7-minute readContinue Reading
Philippe Araujo

Philippe Araujo

As a growth product manager, Agile expert, and digital innovation consultant, Philippe helps clients, both startups and established companies, use data to deliver an improved user experience and increase product performance.

Proof in Numbers: Using Big Data to Drive Results

These case studies illustrate how data-driven product management can make a radical difference in how you solve large-scale product issues.

9-minute readContinue Reading
Lavinius Marcu

Lavinius Marcu

As a product manager specializing in data science, Lavinius helps clients improve product performance and scale their businesses. His portfolio includes the creation of an AI price prediction engine, which used machine learning to forecast optimal pricing for the cruise industry.

How to Reduce UX Friction in Secure Product Development

Prioritizing data security often comes at the expense of a good UX. To balance client needs with user preferences, product managers must use research, constant calibration, and a dose of creativity.

10-minute readContinue Reading
Leor Hurwitz

Leor Hurwitz

Leor is a veteran product manager specializing in fintech, fraud, and cybersecurity. He has led product development in both startups and large corporations, including IBM and Microsoft. Under his leadership, his teams nearly eliminated fraud for one client, protecting systems that process $230 million per year.

5 Considerations for a Strong E-commerce Product Strategy

E-commerce is a crowded sector. Build a better product strategy and increase your chances of success with these expert insights.

7-minute readContinue Reading
Jonathan Lau

Jonathan Lau

Jonathan is an expert in e-commerce product management who has developed and launched successful products for brands such as PepsiCo eCommerce, Dawn Foods, Instacart, and Loblaw Digital.

How to Use Your Product Management Experience to Ride the AI Wave

Organizations are investing in AI initiatives and seeking product experts to lead them. Here’s how you can leverage diverse industry experience and capitalize on the rising demand for product managers in AI.

6-minute readContinue Reading
Adrian Gonzalez

Adrian Gonzalez

Adrian is an AI and ML specialist who has held multiple roles in product and project management and consulting. He has taught at MIT and regularly lectures at the university level on AI project management, ethics, and big data.

The 3 Essential Elements of a Streamlined Product Strategy

Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.

7-minute readContinue Reading
Douglas L. Ringer

Douglas L. Ringer

Doug is a product expert and executive coach who has led teams at Fortune 500 companies, including General Electric, Honeywell, and Ericsson. He has a demonstrated track record of improving profit and revenue at businesses spanning myriad industries.

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