The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.
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An analysis of your competitors’ app store reviews can provide valuable insight into what your potential customers value, enabling you to define your positioning and strengthen your product offering.
Daniel is a strategic product manager with 20 years of experience working with clients such as JPMorgan Chase and Fox Corp. Originally a software engineer, Daniel has led product development in various industries, including media, gaming, marketing, and finance.
Engaging with patients and clinicians in the healthcare product development process is vital to creating truly useful products. Finding the balance between these two user groups can be tricky, however, as each has unique needs and considerations.
Jessica Brim is an experienced product manager specializing in healthcare software development. She has spent more than 15 years guiding product design and development at both startups and major organizations, including UnitedHealth Group and Anthem.
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A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.
Katie has more than a decade of experience reporting on innovations in business and technology. She has worked on content for brands including McDonald’s, Telstra, and Hewlett Packard, and is Senior Editor of the Toptal Projects and Product Blogs.
What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.
Jerry has extensive experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce.
A successful API strategy isn’t about building products; it’s about building potential. Good API product managers recognize this and prioritize the factors that smooth adoption for potential partners.
Rohan has 10+ years of experience in product and engineering management for enterprises like Vodafone, Unilever, McDonald’s, and Domino’s.
For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.
A product leader and technologist, Costas has 25+ years of experience supervising the full life cycle of sophisticated product development.
Managing conflicting requests from product stakeholders can be time-consuming. Learn how to prioritize product backlog items with multiple stakeholders through a dedicated workshop.
Chris is a passionate Agile practitioner and a Waterfall professional.
Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.
Alex is a product manager at the intersection of design and commerce, helping clients convert leads into sales.
Product backlog management is the most impactful work area for any product manager. Learn how to create a healthy backlog and apply a data-driven approach to prioritization.
Omer is an innovative product manager with the ability to listen to customers and drive product strategy.
Discover the internal workings of a world-class remote product team and what it takes to work at the greatest talent company in the world.
Kleanthis is a seasoned product leader and entrepreneur. He is the former SVP of Product at Toptal and has held other roles in strategy and product at Microsoft, McKinsey & Company, and multiple startups. Kleanthis has a bachelor’s degree in computer science and an MBA from the National Technical University of Athens.
Remote user interviews can be more informative than face-to-face meetings. Follow this four-step method to conduct effective remote user interviews that lead to valuable user research insights.
Tom has experience in building products and brands from ideation through market launch and leadership.
There are numerous product manager challenges in the shift to remote. Experienced remote product managers share their best practices on how leaders make the most of remote working.
Egle is a professional product manager with a background in international media.
Incremental improvement is no longer enough to deal with the complex problems facing the world today. Companies that master Agile complexity will unleash a new wave of disruptive innovation.
Dan has advised global commercial firms, public sector agencies, and international nonprofits to imagine and execute Agile systems-level innovation. For over three decades, he’s worked with organizational leaders who boldly respond to disruptive threats and high-impact opportunities, specializing in programs that merge advanced tech with an original business strategy.
Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.
With two decades of technology expertise, Harish specializes in product-market fit, new business models, product strategy, and ROI-driven roadmaps.
Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.
A former software engineer and analytics expert, Eric built a $1.2 billion network and security business from scratch.
Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.
Kumara has successfully delivered high-impact products in various industries ranging from eCommerce, healthcare, travel, and ride-hailing.
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