Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

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Suddenly Remote: Product Managers in Transition

by Egle Merkyte

Everything product managers need to know about shifting to remote work amid the global COVID-19 outbreak. Experienced remote product managers share their best practices on how leaders make the most of remote working.

12 minute readContinue Reading
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Mastering Disruption - The Art of Agile Complexity

by Dan McClure

Incremental improvement is no longer enough to deal with the complex problems facing the world today. Companies that master Agile complexity will unleash a new wave of disruptive innovation.

9 minute readContinue Reading
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Beyond “Faster, Better, Cheaper”: Vertical Integration Strategy for Startups

by Harish Natarahjan

Startups need to think about vertical integration and identify the areas to focus on in-house versus partnering or outsourcing.

10 minute readContinue Reading
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Why Is Market Share Important? Because Bigger Is Better Than Better

by Eric Nowak

Product leaders have been force-fed the notion that market leadership is a function of delivering the best client experience. And yet, overperforming product managers focus first on being bigger, not better.

7 minute readContinue Reading
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The Challenges of Initial Market Entry

by Allan Milne Lees

Developing a market entry strategy is critical to any product. What might seem like an overnight success is a result of months and years of planning and hard work. But even the most prepared product managers face challenges when entering a new market.

12 minute readContinue Reading
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Shipping Your Product in Iterations: A Guide to Hypothesis Testing

by Kumara Raghavendra

Glancing at the App Store on any phone will reveal that most installed apps have had updates released within the last week. Software products today are shipped in iterations to validate assumptions and hypotheses about what makes the product experience better for users.

7 minute readContinue Reading
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Influencing the Influencers: Analyst Firms

by Pete Privateer

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12 minute readContinue Reading
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Inside the Realm of Tech Influencers

by Pete Privateer

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading