Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.


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Cosmin Costean

There’s No Such Thing As Digital Strategy

by Cosmin Costean
Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.
8 minute readContinue Reading
Jerry Gutierrez

Embracing an “Aha!” Moment: Building Trust to Effect Change

by Jerry Gutierrez
What happens when you have a big idea but not the authority to make it happen? Earning trust is the key to influencing without authority.
7 minute readContinue Reading

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Rohan Lulla

The Platform Mindset in API Product Management

by Rohan Lulla
A successful API strategy isn’t about building products; it’s about building potential. Good API product managers recognize this and prioritize the factors that smooth adoption for potential partners.
7 minute readContinue Reading
Costas Voliotis

Source Code QA: It’s Not Just for Developers Anymore

by Costas Voliotis
For product managers concerned about building a solid foundation for product development and eliminating risks, defining and implementing a systematic software QA process is essential.
8 minute readContinue Reading
Chris Sykes

Product Backlog Prioritization With Multiple Key Stakeholders: A Case Study

by Chris Sykes
Managing conflicting requests from product stakeholders can be time-consuming. Learn how to prioritize product backlog items with multiple stakeholders through a dedicated workshop.
6 minute readContinue Reading
Alex Cox

Every Product Has a Thesis

by Alex Cox
Every successful product has a central thesis—a reason for existence. Let’s analyze the foundations of the iPhone, Alexa, and other widespread products to highlight their core theses.
8 minute readContinue Reading
Omer Shechter

The Product Backlog: A Step-by-step Guide

by Omer Shechter
Product backlog management is the most impactful work area for any product manager. Learn how to create a healthy backlog and apply a data-driven approach to prioritization.
8 minute readContinue Reading
Kleanthis Georgaris

Inside Toptal’s Product Team

by Kleanthis Georgaris
Toptal’s SVP of Product shares the internal workings of a world-class remote product team and what it takes to work at the greatest talent company in the world.
15 minute readContinue Reading

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