Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Influencing the Influencers: Analyst Firms

No technology company, whether early-stage or well-established, can escape noticing the immense impact analyst firms have on both customers and market. Influencing the influencers is part of a product management strategy.

12-minute readContinue Reading
Pete Privateer

Pete Privateer

Pete is a veteran product management professional who has taken four companies from startups to successful exits, including two IPOs.

Inside the Realm of Tech Influencers

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9-minute readContinue Reading
Pete Privateer

Pete Privateer

Pete is a veteran product management professional who has taken four companies from startups to successful exits, including two IPOs.

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Agile Hardware With Embedded Software Development

Agile has taken the world of software development by storm and has now started to creep into the hardware space. However, less flexibility, more certification requirements, longer development times, and other challenges require a managed agility approach to being successful in managing hardware products.

9-minute readContinue Reading
Cristian Ureche

Cristian Ureche

Cristian holds a BSc in electronics and telecommunications and has worked in senior positions on hardware products for the last 10 years.

Product Management Empowered by the Entrepreneurial Mindset

Successful product managers channel their inner entrepreneur to deliver outstanding products. Sometimes referred to as mini-CEOs, product managers can learn valuable lessons from entrepreneurship.

8-minute readContinue Reading
Steve Pomroy

Steve Pomroy

With 22+ years as an entrepreneur, Steve combines business & technical excellence to create winning solutions for pressing customer problems.

Crafting a Strong Product Business Case

More than half of IT projects and products fail. The biggest causes of these failures are resource misallocation and misalignment with business goals. Expertly crafted product business cases can help to mitigate both of these problems.

8-minute readContinue Reading
Greg Prickril

Greg Prickril

Greg is a product strategy consultant and trainer with 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP.

Align Your Tech and Product Teams With the Technology Product Canvas

Miscommunication between product and tech teams is probably one of the biggest sources of resource waste in software development. The Technology Product Canvas helps product managers align their product roadmap with technical requirements and capabilities.

10-minute readContinue Reading
Prem Sundaram

Prem Sundaram

Prem is a visionary product development consultant. He advises companies all over the world in many industries including software, finance, and sustainability.

The Comprehensive List of Product Management Conferences

The only product management conference list you will ever need. It is arranged by month and includes information on location and ticket prices.

9-minute readContinue Reading
Vytas Butkus

Vytas Butkus

Vytas is a professional project and product manager leading products and projects in education, 3D graphics, eCommerce, and adtech.

Creating Success: A Guide to Product Manager KPIs

For product managers, KPIs are a powerful tool. They quantify team progress, the progress of the product, and the overall business. Product management KPIs include specific metrics associated with the product, customers, and the overall process in bringing a product to market.

13-minute readContinue Reading
Laurie Harvey

Laurie Harvey

Laurie turns ideas into results. She creates multi-million-dollar businesses in secure network and cloud service delivery.

Too Big to Scale: Optimal Scrum Team Size Guide

All growing teams reach a point when they need to split to stay effective. The inflection point can be recognized early on to avoid ineffective productivity periods for the team.

10-minute readContinue Reading
Vytas Butkus

Vytas Butkus

Vytas is a professional project and product manager leading products and projects in education, 3D graphics, eCommerce, and adtech.

The Ultimate Guide to Smart Software Pricing Strategies

Smart software pricing strategies can make or break success. Pricing impacts design decisions and should be reviewed with the long term in mind.

Stay competitive and agile with pricing to keep ahead of the competition. A well-designed pricing architecture will simplify contract negotiations and new product introductions.

10-minute readContinue Reading
Laurie Harvey

Laurie Harvey

Laurie is a business-driven product management executive with over 15 years of experience in multinational companies and startups.

Agile UX: How to Incorporate UX and Product Design Into Agile

As UX strategy and design become increasingly important, the challenge of incorporating UX specialists into Agile methodologies becomes equally important.

In this article, Toptal Freelance UX Designer Debbie Levitt explains how UX designers and creative teams can be effectively incorporated at all stages of Agile development.

15-minute readContinue Reading
Debbie Levitt

Debbie Levitt

Debbie has been a UX strategist, designer, consultant, and trainer for more than 20 years.

Landing Page Design: Building the Ultimate Landing Page

The best landing pages increase conversions and help brands sell more. But what makes great landing page design? Read and uncover valuable insights for any business looking for a world-class landing page.

8-minute readContinue Reading
László Monda

László Monda

László is a versatile full stack developer experienced in a wide range of languages and frameworks with a system-wide understanding.

What Game UX Can Teach Us About Product Design

As several successful big brand products have demonstrated, designers can leverage game design concepts by adopting a game designer’s mindset to design better, more engaging products.

8-minute readContinue Reading
Guilherme Ricardo Bova

Guilherme Ricardo Bova

Guilherme specializes in design thinking and UX. He worked for clients including Intel, Panasonic, Bayer, and Johnson & Johnson.

A Product Designer’s Guide to Competitive Analysis

A competitive product analysis can dramatically improve customer satisfaction and conversion rates as well as give assurance that you stand apart from your competitors.

7-minute readContinue Reading
Chandan Mishra

Chandan Mishra

Chandan is a UX/UI designer providing solutions for clients globally. He recently sold his first startup and leads a team of UX designers.

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