Toptal Product Blog

The Toptal Product Blog is a hub for learning the current best practices, tricks of the trade, and state of knowledge in Product Management. These publications are brought to you by the professional product managers in the Toptal network. Subscribe for daily updates.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Timing Is Everything: Choosing the Right Product Launch Strategy

Release fast but flawed, or wait and strive for perfection? Get the timing of your next product launch right with these expert tips.

8 minute readContinue Reading
Elena Grigoras

Elena Grigoras

Elena is a product management expert and strategy consultant with more than a decade of experience. She has led large cross-functional teams in the development of cutting-edge SaaS platforms for international companies including Mondia Technologies and Laerdal Medical.

Keeping Sight of the Forest: Risk Management and Creativity in an Agile Ecosystem

Agile has a reputation for delivering results in uncertain times and high-risk industries. But when risk management turns into a culture of total risk aversion, you may find that it comes at the cost of innovation.

7 minute readContinue Reading
Scott Lee

Scott Lee

Scott is a product manager and consultant with more than eight years of experience working in global markets for companies like LVMH, Kering, and Richemont, as well as startups at all stages of development, from pre-seed to scaling.

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Defining Who, What, and Why: How to Write a User Story

A good user story can drive efficient planning, on-time delivery, team engagement, and customer satisfaction. Here’s a guide to creating one.

7 minute readContinue Reading
Abhishek Choudhary

Abhishek Choudhary

Abhishek is a senior product manager with a background in software engineering. He is a former B2C product manager at Amazon, where he identified and implemented numerous improvements to user experience.

The PRD Isn’t Dead: New Best Practices for Digital Product Development

For many years, there has been debate around the value of a PRD in digital product development. The issue is not whether one should be used, says product expert Milos Belcevic, but how.

9 minute readContinue Reading
Milos Belcevic

Milos Belcevic

Milos is a digital product specialist who has built and shaped cutting-edge products in education, HR, e-commerce, healthcare, and more. His creative solutions span numerous international companies and innovative startups, including MIT Startup Nanoramic Laboratories. Milos is a Certified ScrumMaster and Certified Scrum Professional-Product Owner.

Perfect Pizza: Using a Digital Customer Research Tool to Measure Taste

Customer research in the food sector is expensive and time-consuming. Here’s how one global pizza company used its own food-ordering app to get new levels of insight into its products—for free.

8 minute readContinue Reading
Anna Shcherbakova

Anna Shcherbakova

Anna is a product manager with expertise developing innovative products for global brands such as Mars and Fortune 100 company PepsiCo. She has more than a decade of experience in the food and beverage sector, spanning restaurants, delivery, retail, hotels, and food production.

Two Roadmaps Diverged: Strategic and Tactical Routes to Product Development

Product professionals are often called upon to act as both product owner and product manager. The key to doing that well? Maintaining separate strategic and tactical roadmaps. Here’s how.

8 minute readContinue Reading
Jerry Gutierrez

Jerry Gutierrez

Jerry is a certified product management professional with more than eight years of experience working in organizational governance, digital and IT asset management, marketing analysis, and e-commerce at organizations such as HII and the Texas Association of School Boards.

How to Navigate Fintech Regulations in Product Development

Regulations can present a big challenge for fintech product managers. Build compliance into your development process from the start, with these tips from a leading financial product manager.

7 minute readContinue Reading
Purva Tamhankar

Purva Tamhankar

Purva is a fintech product manager with more than a decade of experience developing solutions for banking, lending, and other financial services. She has held senior product roles at international companies, including associate director of product management at Standard Chartered and assistant vice president of product management at Home Credit India.

Toptal Product Management Expert

Greg Prickril

Greg is a seasoned product strategy consultant and trainer with nearly 20 years of experience shipping digital enterprise products at IBM, Microsoft, and SAP. He is also a global expert on delivering complex products and solutions at an enterprise scale.
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Microsoft

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