Brand Design

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For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.

Keep It Tasteful: A Guide to Food App Design

The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.

7 minute readContinue Reading
Pili Fernandez Davila

Pili Fernandez Davila

Pili is a UX, UI, and product designer who has led teams at Clearco and Compass Digital Labs. At Compass, she worked on the Thrive app, which facilitates ordering from cafes in office buildings. She is an Associate Professor of Brand Design at Universidad Anáhuac in Huixquilucan, Mexico.

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.

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The Widening Impact of the Motion Design Industry

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

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Micah Bowers

Micah Bowers

Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Showcase Your Skills: How to Make a Portfolio

Many designers grapple with how to create the perfect portfolio. By following best practices and the advice of industry professionals, they can craft portfolios that make their skills shine.

10 minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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