Toptal Design Expert
How to Choose the Best Colors for Industry Events
Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
Charlotte Miller
Charlotte has more than 10 years of experience in visual design, UI design, and user research. She excels at creating captivating visuals that delight users and enhance digital and in-person experiences. Her past clients include Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.
Designing GitHub’s Octoverse: A Data Visualization Case Study
Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.
Gemma Busquets
Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.
Rebrand Case Study: More Than Just a New Logo
When a simple logo refresh turned into a full-scale rebrand process, Toptal designer Rehan Saiyed took inspiration from ancient concepts of the number three—and a colorful parrot.
Rehan Saiyed
Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.
Keep It Tasteful: A Guide to Food App Design
The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.
Pili Fernandez Davila
Pili is a UX, UI, and product designer who has led teams at Clearco and Compass Digital Labs. At Compass, she worked on the Thrive app, which facilitates ordering from cafes in office buildings. She is an Associate Professor of Brand Design at Universidad Anáhuac in Huixquilucan, Mexico.
Apple Arcade’s Lumen: A Promotional Art and Logo Case Study
In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.
Micah Bowers
Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.
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Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.
Beatriz Garcia de Prado
Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
The Widening Impact of the Motion Design Industry
What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?
Micah Bowers
Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
World-class articles, delivered weekly.
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