Brand Design

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How to Choose the Best Colors for Industry Events

Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.

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Charlotte Miller

Charlotte Miller

Charlotte has more than 10 years of experience in visual design, UI design, and user research. She excels at creating captivating visuals that delight users and enhance digital and in-person experiences. Her past clients include Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.

When a simple logo refresh turned into a full-scale rebrand process, Toptal designer Rehan Saiyed took inspiration from ancient concepts of the number three—and a colorful parrot.

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Rehan Saiyed

Rehan Saiyed

Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.

Keep It Tasteful: A Guide to Food App Design

The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.

7 minute readContinue Reading
Pili Fernandez Davila

Pili Fernandez Davila

Pili is a UX, UI, and product designer who has led teams at Clearco and Compass Digital Labs. At Compass, she worked on the Thrive app, which facilitates ordering from cafes in office buildings. She is an Associate Professor of Brand Design at Universidad Anáhuac in Huixquilucan, Mexico.

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.

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Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.

The Widening Impact of the Motion Design Industry

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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