Toptal Design Expert
How to Define a Brand Voice for Maximum Impact
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Nicola Fleming
Nicola is a content strategist and UX writer who has managed design teams for global brands such as Meta, HSBC, and Barclays.
Showcase Your Skills: How to Make a Portfolio
Many designers grapple with how to create the perfect portfolio. By following best practices and the advice of industry professionals, they can craft portfolios that make their skills shine.
Miklos Philips
Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.
The Power of Structure: A Guide to Design System Models
Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?
Alejandro Velasco
Alejandro is a seasoned digital designer who specializes in helping startups build brand identities through user interfaces.
Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide
Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.
Charlie Osborne
Charlie leads brand strategy workshops and helps companies define actionable goals with evidence-based thinking.
Design a Better Homepage With the StoryBrand Framework
Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.
Anak Garcia
Anak is a UX specialist who has been helping businesses grow for more than a decade by creating intuitive user-centric digital projects.
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Lines of Communication: A Typeface History (With Infographic)
Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.
Cameron Chapman
Cameron is the former Head of Content at Uxcel, where she was an instructional designer of UX design courses, skill assessments, and other educational design content. She has more than 20 years experience in the design education space, contributing to Toptal’s Design blog, Smashing Magazine, Web Designer News, CodeVisually, and Webdesigner Depot.
A Guide to Effective User Onboarding Best Practices
User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.
Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
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