Brand Design

Join us on a journey through the annals of design history and test your knowledge of famous logos along the way.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

Virtual reality is no longer in the realm of science fiction. Immersive technology desperately needs skilled designers to jump in, get involved, take risks, and create something new. Leap into VR/AR!

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

Want to become a phenomenal designer? Take a multidisciplinary design approach and study the methods of other design disciplines.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

E-commerce sales are expected to more than double by 2021. E-commerce retailers and designers who pay close attention to user experience and follow e-commerce UX design principles can capitalize on this growth.

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.