Design Process

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4 Keys to Remarkable Brand Storytelling

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

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Dayo Tinkerman

Dayo Tinkerman

Dayo is a senior designer who creates engaging digital products for organizations like Guinness World Records and American University Washington College of Law. He specializes in uniting consumer insights, user research, and brand storytelling for fintech, healthcare, e-commerce, and real estate clients.

Democratizing User Research to Innovate and Refine Digital Products

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

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Mariia Borysova

Mariia Borysova

Mariia is a senior full-stack product designer specializing in healthtech and business operations. Her past clients include the Singapore Ministry of Health and Verizon. Working with a healthcare venture-building studio, she conducted foundational research and managed end-to-end design for multiple products.

7 Expert Tips for Creating a Convincing Promo Video

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

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Danny Rubyono

Danny Rubyono

Danny is a visual and motion designer who has created promo videos for companies such as AT&T, Intel, Microsoft, and Verizon. He is also the owner of Duro Compagnie, a collective design boutique that specializes in motion graphics for healthcare, cyber security, finance, the military, and the environment.

The Benefits of a Design System: Making Better Products, Faster

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

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Molham Bakir

Molham Bakir

Molham is a product designer who specializes in building design systems. His clients include Snap Inc. and e-commerce websites Dubizzle and Mumzworld, the largest online baby shop in the Middle East.

4 UX Tips to Reduce Users’ Cognitive Overload and Burnout

Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.

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Rodrigo Perez Estrada

Rodrigo Perez Estrada

Rodrigo is a product designer who specializes in creating early-stage digital products and services for companies in fintech, healthcare, and insurance. His contributions to Yerbo, a healthcare product whose clients include Nubank, Gitlab, and Pandadoc, improved user burnout scores and helped the platform achieve a 20% exercise activation rate. Rodrigo holds a bachelor’s degree in graphic design and an MBA.

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Supporting Diverse Needs: A Rebranding Success Story

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

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Bariledum Keenam

Bariledum Keenam

Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.

The Allure and Impact of Minimalist UX Design

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

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Ravi Talajiya

Ravi Talajiya

Ravi is a UI/UX designer and certified IBM Enterprise Design Thinking Practitioner. He has designed mobile products in the healthcare, finance, and sustainability sectors, and was a senior UI/UX designer at IndiaNIC, a leading web and mobile solutions developer with a global client list that includes McDonald’s, Cartier, Adidas, AstraZeneca, Gulfstream, and Best Buy. He has a bachelor’s degree in computer science and engineering.

Kinder Tools: How to Improve Enterprise UX Design for Mental Health

Enterprise tools can be fraught with features and interactions that exacerbate mental health disorders. These UX solutions improve accessibility and help everyone have a better workday.

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Danae Botha

Danae Botha

Danae has over 15 years of user-focused design experience, producing digital products for international clients such as Subway restaurants and the Cambridge Dictionary. She specializes in blending user research, prototyping, and development with business strategy to create elegant, effective products.

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

Necessary Friction: The Theatrics of UX Security

Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

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Nenad Ivanovic

Nenad Ivanovic

Nenad is a digital product designer and security expert who specializes in identity verification, e-commerce marketplaces, and fintech platforms. He has led design teams at creative agencies, IT firms, and startups, and has presented at conferences and events, such as UX Belgrade.

Life in Motion: A Guide to Animating Mobile Data Visualizations

Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

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Daniel Nisttahuz

Daniel Nisttahuz

Daniel is a senior product designer with expertise in UI/UX, mobile, and motion design. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His background as both a designer and an engineer gives him a unique perspective on technology and creativity.

NFTs for Designers: An Introduction

The global NFT market relies on designers to support artists, Web3 platforms and marketplaces, and major global brands. Toptal designer Gabor Molnar offers insights from his experience breaking into this emerging field.

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Gabor Molnar

Gabor Molnar

Gabor is a 3D generalist and designer in the fast-paced world of crypto and NFTs. He is a creator of the NFT collection Omnimorphs and a consultant for other NFT brands. He is also a product designer with a background in business economics, user experience design, user interface design, and branding.

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.

Own Your Health: The State of Connected Medical Devices

At-home medical monitoring is on the rise, thanks to the growing ranks of IoT devices and the promise of fewer doctor visits. How can designers ensure that at-home products meet patients’ needs?

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Lauren Song

Lauren Song

Lauren is a UX designer with over nine years of experience helping businesses build compelling products. In 2015, her team received an International Design Excellence Award for the Interactive Surgical Manager, a dashboard software system that helps hospitals manage surgical supplies. Lauren has also created interaction guidelines for Samsung Electronics and provides augmented reality solutions for an internationally renowned construction tech company.

4 Steps to Mastering the MVP Development Process

In the world of startup products, design resources are scarce. This four-step MVP process helps designers build and launch user-friendly products on time without blowing their budgets.

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Calin Balea

Calin Balea

Calin is a product designer, lean UX practitioner, and branding specialist with experience at both startups and large companies. He’s worked on end-to-end product design from concept and strategy to usability testing to visual design. Calin works well with small teams and startup founders to iterate quickly, test early, and deliver on time.

Medical Billing Reimagined: A UI/UX Case Study

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.

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Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz Garcia de Prado is a UI/UX designer and branding expert who has worked for clients such as ABN AMRO, Ahold Delhaize, Dutch transport company Broshuis, and aperitif maker Haus. She is the former creative director of EMN & OLLA The Agency, and former managing director and art director of EMN in Bahrain. She is also the co-founder and art director of the luxury table linen brand Prado y Barrio.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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