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Supporting Diverse Needs: A Rebranding Success Story

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

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Bariledum Keenam

Bariledum Keenam

Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.

The Allure and Impact of Minimalist UX Design

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

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Ravi Talajiya

Ravi Talajiya

Ravi is a UI/UX designer and certified IBM Enterprise Design Thinking Practitioner. He has designed mobile products in the healthcare, finance, and sustainability sectors, and was a senior UI/UX designer at IndiaNIC, a leading web and mobile solutions developer with a global client list that includes McDonald’s, Cartier, Adidas, AstraZeneca, Gulfstream, and Best Buy. He has a bachelor’s degree in computer science and engineering.

Business Is Booming: A Guide to E-commerce UI/UX Design for Older Consumers

As the world’s population ages, retailers hoping to attract and retain customers will have to tailor their e-commerce interfaces to appeal to savvy older consumers.

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Laurence Brothers

Laurence Brothers

Laurence is Toptal’s Senior Writer for Technology and Software. A former analyst at Google and ITA Software and researcher at Bell Communications Research and Verizon Laboratories, he now writes about the intersection of technology, business, and design. Laurence has five patents for AI and internet applications and a master’s degree in computer science from Columbia University.

Kinder Tools: How to Improve Enterprise UX Design for Mental Health

Enterprise tools can be fraught with features and interactions that exacerbate mental health disorders. These UX solutions improve accessibility and help everyone have a better workday.

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Danae Botha

Danae Botha

Danae has over 15 years of user-focused design experience, producing digital products for international clients such as Subway restaurants and the Cambridge Dictionary. She specializes in blending user research, prototyping, and development with business strategy to create elegant, effective products.

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

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Necessary Friction: The Theatrics of UX Security

Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

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Nenad Ivanovic

Nenad Ivanovic

Nenad is a digital product designer and security expert who specializes in identity verification, e-commerce marketplaces, and fintech platforms. He has led design teams at creative agencies, IT firms, and startups, and has presented at conferences and events, such as UX Belgrade.

Life in Motion: A Guide to Animating Mobile Data Visualizations

Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

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Daniel Nisttahuz

Daniel Nisttahuz

Daniel is a senior product designer with more than 14 years of experience. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His expertise includes UI/UX, mobile, and motion design, and his background as both a designer and an engineer gives him a unique perspective on technology and creativity.

Toptal Design Expert

Osandi Sekoú Robinson

Mentored at Apple, Osandi has spent over ten years helping teams create human-centered products that delight customers. After a product role at Square, he led and directed a remote team of five engineers, built and grew a lifestyle brand, and cut his teeth as a designer in a founder role. As one of Toptal's elites, he's changed the way organizations solve problems for their users, as well as produced world-class interfaces across B2B/B2C markets. Osandi is currently innovating crypto fintech.
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