Design Process

The design diva is a disruptive personality type and a destructive force on a design team. How do we deal with this personality trait, and more importantly, how do we avoid becoming one ourselves?

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.