Design Process

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Why Design Teams Need Psychological Safety

What is psychological safety, and why do your designers need it? Digital designer Alejandro Velasco explains how to create a workplace environment that increases creativity, productivity, and talent retention.

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Alejandro Velasco

Alejandro Velasco

Alejandro is a digital product designer specializing in user-centered design, UI/UX, and developing visual and interaction languages. He operated as the senior designer on projects with New Relic, Telefónica, and Personio. Alejandro has a master’s degree in industrial and product design from the Scuola Politecnica di Design in Milan.

The Ultimate UX Guide for Designers and Organizations

This comprehensive UX guide provides helpful tips, insights, and resources for aspiring creatives, seasoned designers, and business leaders who want to understand how user experience design can strengthen their organization.

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Stewart Pressney

Stewart Pressney

Stewart is a UX designer who specializes in prototyping and web app design. He has worked with clients such as The Clorox Company, CBRE, and Altium, and developed an award-winning design and prototyping workflow for industries including healthcare, education, and e-commerce.

Advance Your Organization’s UX Maturity With User Personas

User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

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Florence Dairo

Florence Dairo

Florence is a senior product designer with experience in building and scaling design systems, crafting design strategies, and developing user personas. She specializes in working with innovative startups, including Polywork, Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Community Leader for Nigeria and a Toptal Design Mentor.

5 Signs Your Product Strategy Is Broken—and How Designers Can Help Fix It

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

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Christian Adolphus

Christian Adolphus

Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a financial solutions platform, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise software.

Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis

Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

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Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has created and enhanced user flows for banking, fintech, and e-commerce products. Her clients include the Bank of Georgia, the payment processing software HitPay, and Mymarket, the largest e-commerce platform in the country of Georgia.

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Expert Designers Leading Healthcare Product Innovation

Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

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Micah Bowers

Micah Bowers

Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

4 Keys to Remarkable Brand Storytelling

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

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Dayo Tinkerman

Dayo Tinkerman

Dayo is a senior designer who creates engaging digital products for organizations like Guinness World Records and American University Washington College of Law. He specializes in uniting consumer insights, user research, and brand storytelling for fintech, healthcare, e-commerce, and real estate clients.

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Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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