Design Process

Showing 17-24 of 90 results

Design Strategy – A Guide to Tactical Thinking in Design

by Jahan Hussain

A strategic mindset helps designers develop a design strategy framework which contributes to improved client relationships and better user experiences, and aligns projects with business results.

7 minute readContinue Reading

The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading

Getting Maximum Impact from a Minimum Valuable Product

by Cameron Chapman

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

8 minute readContinue Reading

How to Manage a Design Diva (and Not Be One)

by Andi Omtvedt

The design diva is a disruptive personality type and a destructive force on a design team. How do we deal with this personality trait, and more importantly, how do we avoid becoming one ourselves?

7 minute readContinue Reading

Personalized UX and the Power of Design and Emotion

by Chris Constandse

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

8 minute readContinue Reading

Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9 minute readContinue Reading

Partners in Design – A Guide to Client Empathy

by Jay Oldaker

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

8 minute readContinue Reading

Card Sorting: Better Information Architecture by Aligning with Users' Mental Models

by Micah Bowers

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

7 minute readContinue Reading

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