Design Process

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7 Expert Tips for Creating a Convincing Promo Video

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

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Danny Rubyono

Danny Rubyono

Danny is a visual and motion designer who has created promo videos for companies such as AT&T, Intel, Microsoft, and Verizon. He is also the owner of Duro Compagnie, a collective design boutique that specializes in motion graphics for healthcare, cyber security, finance, the military, and the environment.

The Benefits of a Design System: Making Better Products, Faster

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

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Molham Bakir

Molham Bakir

Molham is a product designer who specializes in building design systems. His clients include Snap Inc. and e-commerce websites Dubizzle and Mumzworld, the largest online baby shop in the Middle East.

4 UX Tips to Reduce Users’ Cognitive Overload and Burnout

Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.

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Rodrigo Perez Estrada

Rodrigo Perez Estrada

Rodrigo is a product designer who specializes in creating early-stage digital products and services for companies in fintech, healthcare, and insurance. His contributions to Yerbo, a healthcare product whose clients include Nubank, Gitlab, and Pandadoc, improved user burnout scores and helped the platform achieve a 20% exercise activation rate. Rodrigo holds a bachelor’s degree in graphic design and an MBA.

Supporting Diverse Needs: A Rebranding Success Story

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

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Bariledum Keenam

Bariledum Keenam

Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.

The Allure and Impact of Minimalist UX Design

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

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Ravi Talajiya

Ravi Talajiya

Ravi is a UI/UX designer and certified IBM Enterprise Design Thinking Practitioner. He has designed mobile products in the healthcare, finance, and sustainability sectors, and was a senior UI/UX designer at IndiaNIC, a leading web and mobile solutions developer with a global client list that includes McDonald’s, Cartier, Adidas, AstraZeneca, Gulfstream, and Best Buy. He has a bachelor’s degree in computer science and engineering.

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Business Is Booming: A Guide to E-commerce UI/UX Design for Older Consumers

As the world’s population ages, retailers hoping to attract and retain customers will have to tailor their e-commerce interfaces to appeal to savvy older consumers.

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Laurence Brothers

Laurence Brothers

Laurence is Toptal’s Senior Writer for Technology and Software. A former analyst at Google and ITA Software and researcher at Bell Communications Research and Verizon Laboratories, he now writes about the intersection of technology, business, and design. Laurence has five patents for AI and internet applications and a master’s degree in computer science from Columbia University.

Kinder Tools: How to Improve Enterprise UX Design for Mental Health

Enterprise tools can be fraught with features and interactions that exacerbate mental health disorders. These UX solutions improve accessibility and help everyone have a better workday.

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Danae Botha

Danae Botha

Danae has over 15 years of user-focused design experience, producing digital products for international clients such as Subway restaurants and the Cambridge Dictionary. She specializes in blending user research, prototyping, and development with business strategy to create elegant, effective products.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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