Design Process

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How to Conduct User Research as a Team of One

User research is essential to product design, but it can be challenging to do alone. Explore how a solo designer can optimize time and resources to uncover important user insights.

10-minute readContinue Reading
Anna Vasyukova

Anna Vasyukova

Anna is a data-driven product designer who specializes in user research, analytics, and usability testing. She holds an MBA, a Certificate in User Experience Design from the Nielsen Norman Group, and a Professional Diploma in UX Design from UX Design Institute.

The Future of User Interface Design: Next-generation UI Tools

The next wave of UI design tools will fully integrate design and code to provide a seamless experience for designers and developers.

10-minute readContinue Reading
Damir Kotorić

Damir Kotorić

Damir is a digital designer who has created payments systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato Market. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.

Vital Design: The Importance of Healthcare App Accessibility

COVID-19 made telemedicine popular—and in some cases, necessary. But many platforms and apps are inaccessible to those who need them most. Designers can change that.

10-minute readContinue Reading
Amy Oughton

Amy Oughton

Amy is a digital design expert who specializes in analyzing big data and designing high-converting interfaces for applications, SaaS products, and websites. She focuses on the healthcare, finance, nonprofit, and government sectors.

Digging Deeper: A Practical Guide to Creative Empathy for Product Design

Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

10-minute readContinue Reading
Brian Pagán, EngD, MSc

Brian Pagán, EngD, MSc

Brian is a human-experience designer focused on healthcare, fintech, IoT, and sustainability. He has helped businesses such as Philips, ING Group, and Land Life Company develop innovation strategies and award-winning products and services. He is the author of The Creative Empathy Field Guide.

Leveraging Fitts’ Law: User Interface Design Principles for E-commerce

Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.

7-minute readContinue Reading
Alexandre Brito

Alexandre Brito

Alexandre is a UX/UI designer and strategist with more than a dozen years of experience designing standout e-commerce experiences. He has worked with such companies as Asics, Deutsche Bank, Intel, KLM, Pernod Ricard, Philips, Toyota, and Vodafone.

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Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic)

Knowing the psychology of how and why we make certain decisions can help in creating more user-centric sites and apps.

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Nataliia Pylypchuk

Nataliia Pylypchuk

Nataliia is a product design expert who specializes in conversion-rate optimization and holds the Nielsen Norman Group certification in UX design. She has a particular focus on research and analytics-based decision making. Her recent clients include education technology company Carnegie Learning; British National Health Service health app Now Patient; and business services company Office Automated.

Designing Remote Ideation Workshops for Startups

Remote ideation workshops help companies address business-related problems through creative exercises that prioritize speed, teamwork, and innovative thinking.

7-minute readContinue Reading
Guoming Xu

Guoming Xu

Guoming is a UX designer who specializes in user research, digital strategy, and interaction design. He helps B2B and B2C startups build innovative web experiences and SaaS apps.

From Promoting to Creating: How an Advertising Leader Found His Calling in VR Gaming

Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?

7-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah Bowers is a digital designer who has partnered with companies such as Google and Deloitte. His writing has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Building and Scaling a Design System in Figma: A Case Study

Building a design system for a multinational company means cataloging every component in meticulous detail. It’s a massive undertaking that calls for both a big-picture view and a focus on specifics. Here’s how one design system team leader accomplished it.

9-minute readContinue Reading
Abigail Beshkin

Abigail Beshkin

Abigail is a veteran of Pratt Institute and Columbia Business School, where she oversaw the design and production team for Columbia Business magazine. Her work has appeared in the New York Times and been heard on NPR.

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

7-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.

How to Give Professional Design Feedback

When delivered well, constructive design feedback improves the design process and boosts team culture. Four professional designers discuss how to handle design feedback and collaborate productively.

9-minute readContinue Reading
John Challis

John Challis

With experience working in UI/UX for IBM and various design studios, John is an expert at solving problems for enterprise and consumer apps.

The Ultimate Experience: A Guide to the Principles of Sensory Design

Digital design routinely ignores neurological factors beyond sight. Sensory design principles emphasize the interconnection of human perception and prompt designers to explore non-visual solutions.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Think Business: How to Increase Your Designer Value

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

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Damola Taiwo

Damola Taiwo

Damola is an expert UX/UI designer with a passion for problem-solving and experience in finance, government, tech, and entertainment.

A Field Guide to DesignOps

DesignOps is a mindset that frees designers to focus on problem-solving. The approach allows staff to optimize processes and ensure that design is an integral part of organizational strategy.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Web Layout Best Practices: 12 Timeless UI Patterns Analyzed

Following web layout design best practices while incorporating timeless UI patterns produces digital experiences that delight users and stand the test of time.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Innovate with Purpose: An Overview of the Jobs to Be Done Framework

Companies succeed because they offer products that people find irresistible, but what compels customers to buy? The Jobs to Be Done framework identifies the unmet desires that motivate all purchases.

5-minute readContinue Reading
Zbignev Gecis

Zbignev Gecis

Zbignev is a proven product designer trusted by startups, fintech companies, and brands like MTV, Ikea, BMW, and American Express.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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