Design Process

How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?

UX research techniques and their applications will result in better designs that avoid costly mistakes such as cost overruns, guesswork, following best practices, and reliance on industry knowledge.

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

Designers often struggle to work with developers and vice versa. In this Design Talk, we explore how designers and developers can collaborate better in order to make them stronger and more capable.

A portfolio is more than a cache of images, it’s a way to demonstrate design skills and problem solving to clients. We show how to elevate portfolios by explaining the inner workings of a case study.

Developers often think of design as less important than functionality. But time developers spend learning design principles is saved in the future when working with designers or on their own products.

A strategic mindset helps designers develop a design strategy framework which contributes to improved client relationships and better user experiences, and aligns projects with business results.

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.