Toptal Design Expert
Can Designers Make the Metaverse Less Awkward?
UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.

Pam Nicholls
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.
Push Notification Best Practices: 7 Questions Designers Should Ask
Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Shoaib Mahmud
Shoaib is a product designer with seven years of experience in mobile UX design for products in the freight and transportation sector, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore overseeing project life cycles, including user research, wireframes, UIs, and prototypes.
Expert Designers Leading Healthcare Product Innovation
Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

Micah Bowers
Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
Democratizing User Research to Innovate and Refine Digital Products
Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Mariia Borysova
Mariia is a senior full-stack product designer specializing in healthtech and business operations. Her past clients include the Singapore Ministry of Health and Verizon. Working with a healthcare venture-building studio, she conducted foundational research and managed end-to-end design for multiple products.
7 Expert Tips for Creating a Convincing Promo Video
Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

Danny Rubyono
Danny is a visual and motion designer who has created promo videos for companies such as AT&T, Intel, Microsoft, and Verizon. He is also the owner of Duro Compagnie, a collective design boutique that specializes in motion graphics for healthcare, cyber security, finance, the military, and the environment.
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4 UX Tips to Reduce Users’ Cognitive Overload and Burnout
Knowledge workers spend most of their workdays using digital tools. These low-friction UX strategies help reduce techno-stress and increase healthy user engagement.

Rodrigo Perez Estrada
Rodrigo is a product designer who specializes in creating early-stage digital products and services for companies in fintech, healthcare, and insurance. His contributions to Yerbo, a healthcare product whose clients include Nubank, Gitlab, and Pandadoc, improved user burnout scores and helped the platform achieve a 20% exercise activation rate. Rodrigo holds a bachelor’s degree in graphic design and an MBA.
UX Design Job Interview Tips for Global Candidates: Landing Your Dream Role in the US
Searching for a design job is never easy—and it’s even more challenging if you’re new to the country and culture you want to work in. Here are steps one designer took to build a successful design career in America.

Olena Bukhonok
Elena is a multidisciplinary product designer and educator from Ukraine who now works in New York City. She has worked for numerous companies in the US and Ukraine, including fashion-technology startup CreateMe, healthcare startup Outcomes4Me, and EPAM, an enterprise software company used by Google, Salesforce, and Adobe. She holds a bachelor’s in architecture from Lviv Polytechnic National University in Ukraine and speaks four languages.
Supporting Diverse Needs: A Rebranding Success Story
Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

Bariledum Keenam
Bari is a brand designer with a user-centric approach to brand ideation. With a background in engineering and marketing, he excels at problem-solving and brings diverse perspectives to brand creation. Bari teaches typography and UX design at the Lagos Engineering Career Expo and the Àṣà Coterie design community.
Haptics in Healthcare: An Opportunity for Designers to Help Revolutionize Telemedicine
Telemedicine has exploded in recent years, expanding access to healthcare services. But it’s missing an indispensable element of medical care: touch. Enter haptic technology.

Kiran Khan
Kiran is an award-winning Toptal UI/UX designer and expert in healthcare UI/UX. She led the development of VR and AR products for Janssen pharmaceuticals (now Johnson & Johnson) and has also worked on biosensor-based apps that improve users’ sleep patterns and prevent intoxicated people from driving.
The Allure and Impact of Minimalist UX Design
Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

Ravi Talajiya
Ravi is a UI/UX designer and certified IBM Enterprise Design Thinking Practitioner. He has designed mobile products in the healthcare, finance, and sustainability sectors, and was a senior UI/UX designer at IndiaNIC, a leading web and mobile solutions developer with a global client list that includes McDonald’s, Cartier, Adidas, AstraZeneca, Gulfstream, and Best Buy. He has a bachelor’s degree in computer science and engineering.
Sharpen Your Skills With Fun Online Games for Designers
Online design games are perfect for practicing tricky tools and techniques, boosting core UI/UX skills, and keeping pace with a rapidly evolving industry.

Susanne Aubert
Susanne is a product designer specializing in lean UX, interactive media, and front-end development. She has extensive experience working with clients in AI, aviation, and healthcare and serves as a product design consultant for Lantum, a workforce management platform used by the National Health Service.
Kinder Tools: How to Improve Enterprise UX Design for Mental Health
Enterprise tools can be fraught with features and interactions that exacerbate mental health disorders. These UX solutions improve accessibility and help everyone have a better workday.

Danae Botha
Danae has over 15 years of user-focused design experience, producing digital products for international clients such as Subway restaurants and the Cambridge Dictionary. She specializes in blending user research, prototyping, and development with business strategy to create elegant, effective products.
Elevate Your E-commerce Journey With Animated UX Microinteractions
Toptal experts share their insights and best practices for designing motion effects that enhance e-commerce UX and increase conversions.

Emily Adiseshiah
Emily is a UX writer and editor whose work has been featured in UX Magazine, Usability Geek, Justinmind, and other noteworthy publications.
Necessary Friction: The Theatrics of UX Security
Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

Nenad Ivanovic
Nenad is a digital product designer and security expert who specializes in identity verification, e-commerce marketplaces, and fintech platforms. He has led design teams at creative agencies, IT firms, and startups, and has presented at conferences and events, such as UX Belgrade.
NFTs for Designers: An Introduction
The global NFT market relies on designers to support artists, Web3 platforms and marketplaces, and major global brands. Toptal designer Gabor Molnar offers insights from his experience breaking into this emerging field.

Gabor Molnar
Gabor is a 3D generalist and designer in the fast-paced world of crypto and NFTs. He is a creator of the NFT collection Omnimorphs and a consultant for other NFT brands. He is also a product designer with a background in business economics, user experience design, user interface design, and branding.
Designing GitHub’s Octoverse: A Data Visualization Case Study
Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

Gemma Busquets
Gemma is a designer and creative director with over 15 years of experience in UX, data visualization, and branding. She has taught data visualization for 7+ years at the university level and has directed a master’s degree program on the subject. Gemma’s portfolio includes collaborations with GitHub, Coca-Cola, Nike, Visa, and Seat.
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