UX Design

User testing, often confused with usability testing, is an overarching term which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Design thinking has become both a buzzword and a useful business tool. It has been hailed as revolutionary while also called a failed experiment as evidenced by increasing criticism.