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Innovate with Purpose – An Overview of the Jobs to Be Done Framework

by Zbignev Gecis

Companies succeed because they offer products that people find irresistible, but what compels customers to buy? The Jobs to Be Done framework identifies the unmet desires that motivate all purchases.

5 minute readContinue Reading
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Why Use Material Design? Weighing the Pros and Cons

by Cameron Chapman

Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.

5 minute readContinue Reading
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The Designer's Edge – An Overview of Photoshop Plugins

by Micah Bowers

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

7 minute readContinue Reading
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Looking at the Future – Design Trends of 2020

by Micah Bowers

We’ve identified 20 emerging design trends for 2020, but we’re not just naming fonts and colors. We’re showcasing game-changers that will define our experiential landscape for the year to come.

11 minute readContinue Reading
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Tips and Considerations When Choosing a Typeface (with Infographic)

by Cameron Chapman

The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

8 minute readContinue Reading
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Designed, Sealed, Delivered – The Power of Logo Package Express

by Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading
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Toptal Design Blog Color of the Year 2020

by Cameron Chapman

The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

8 minute readContinue Reading
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Built To Convert – Landing Page Design Best Practices

by Cameron Chapman

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

9 minute readContinue Reading
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Breaking Down the Principles of Design (with Infographic)

by Cameron Chapman

Understanding the principles of design and how they interact is vital for both new and expert designers. Implementing them purposefully is key to creating visually appealing, functional designs.

< 5 minute readContinue Reading

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