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Carlos Fernando Cabrera
Verified Expert in Design
Designer
Guatemala City, Guatemala Department, Guatemala
Toptal member since September 2, 2022
Bio
Carlos, an accomplished 3D artist and graphic designer, brings a wealth of experience crafting compelling visuals for global brands and corporations. Praised for his meticulous attention to detail and top-tier brand visuals, he is recognized as a resourceful, self-motivated, and efficient leader. Carlos excels in managing demanding workloads and delivering exceptional results on time, fostering close client collaboration throughout the process.
Experience
- 3D Rendering - 5 years
- Brand Design - 5 years
- Advertisement Design - 5 years
- Brand Logos - 5 years
- Motion Graphics - 5 years
- Product Branding - 5 years
- 3D Animation - 4 years
- Product Rendering - 3 years
Portfolio
Work Experience
Marketing Designer
2026 - PRESENT
Becoming You Media, LLC
- Developed a scalable brand design system that unified communication across email marketing, paid advertising, social media, presentations, and practitioner collateral, ensuring a consistent brand experience throughout multiple customer touchpoints.
- Designed a modular monthly email marketing ecosystem with 36 personalized template variations, structured in Figma and implemented in Klaviyo to support audience segmentation, automated customer journeys, and scalable campaign execution.
- Created marketing collateral and digital advertising assets for certification programs, including presentations, brochures, Meta and Google Display ads, and practitioner resources while maintaining consistent branding across multiple audiences.
Technologies: Marketing Design, Branding, Marketing Collateral Development, Email Marketing, Graphic Design, Social Media, Meta Ads, Visual Design, Logo Design, Figma, Klaviyo
Senior Brand, Website, and Marketing Designer
2025 - PRESENT
Bison Wealth
- Led the complete creation and development of the Bison Managed 401k brand, building its visual identity, tone of voice, messaging system, and positioning from the ground up as an extension of Bison Wealth.
- Designed and launched the Bison Managed 401k website with a conversion-focused user experience, contributing to an estimated 85% conversion rate of qualified visitors scheduling consultation calls through the funnel.
- Directed and produced large-scale monthly marketing campaigns across social media, paid advertising, motion graphics, and physical marketing assets, maintaining consistent brand presence and engagement since soft launch in December 2025.
- Managed cross-functional creative workflows involving designers, developers, and copywriters while overseeing the production and optimization of performance-driven campaigns based on ROI and customer acquisition metrics.
Technologies: Figma, Illustration, Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects
Senior Brand and Marketing Designer
2025 - 2026
PayComp LLC
- Led the end-to-end design of a production-ready SaaS platform, including a 20+ page marketing website and a fully functional user dashboard.
- Built a complete brand identity system from an existing logo, establishing a cohesive visual language across product and marketing.
- Created high-impact marketing, sales, and tech implementation collateral, including pitch decks, flyers, and implementation materials to support client acquisition and onboarding.
Technologies: Branding, Presentation Design, Pitch Deck Design, Websites, Figma
Instructional Designer for Interactive Learning Content | AI Video Creator and Course Designer
2025 - 2025
Glow
- Built and deployed 100+ AI-assisted training videos to be used for employee onboarding for the insurance industry, owning scripting, visual direction, branding, and quality control to deliver standardized, production-ready assets.
- Designed and implemented structured, testable learning programs in Articulate Rise, creating interactive modules, quizzes, and checkpoints that enforced learner accountability and verified knowledge retention.
- Owned the full instructional production pipeline using Synthesia, converting complex operational, regulatory, and brand ethos content into scripted, branded, and measurable learning assets.
Technologies: Visual Design, Branding, Real Estate, Building & Construction, Instructional Design, Data Synthesis, AI-generated Video, Articulate Rise, E-learning
Presentation and Pitch Deck Designer
2025 - 2025
Graphon AI
- Designed and produced Graphon’s core pitch deck, used to secure initial funding and investor interest, aligning the company’s message with a clear, professional, and credible visual narrative.
- Created consistent visual standards—including typography, color palette, and layout systems—that became the basis for future Graphon pitch deck materials.
- Delivered a polished, investor-ready presentation that served as a central asset in the company’s early-stage communications with stakeholders and potential partners.
Technologies: Adobe Illustrator, Adobe InDesign, Figma, Pitch Decks, Data Visualization, AI Tools
3D Team Lead
2025 - 2025
Texwin Acquisition Holdings LLC
- Delivered more than 120 technical 3D renders for Texwin’s Building Guide, ensuring all assets—including frames, hydraulic motors, and structural elements—matched real-world specifications with precision to support client decision-making.
- Led a multidisciplinary production team of 3D modelers and render artists, defining the art style, managing workflows, and overseeing technical projects to ensure precision, efficiency, and on-time delivery across all assets.
- Developed highly detailed 3D models of micro-elements used in Texwin’s construction machines and building systems, powering the functionality of the company’s interactive online builder and providing clients with accurate visualization tools.
- Produced hundreds of photorealistic 3D assets replicating Texwin’s full range of building components, including concrete types, flooring widths, metals, and framing systems, ensuring accurate digital representation for the company website.
- Created motion graphics and promotional 3D renders for social media campaigns, integrating realistic environmental effects such as rain, wind, and snow to demonstrate building durability and material performance in challenging real-world conditions.
Technologies: 3D Product Animation, Social Media Content, 3D Animation, 3D Design, Meta Ads, Paid Advertising, Building & Construction, Real Estate, AI Tools
Brand Designer
2024 - 2025
Canopy Education Inc
- Refined brand identity for an AI-powered HR platform in higher education, updating brand book, logotype, color palette, and website to align with evolving buyer profiles and market expansion.
- Developed a scalable brand strategy and voice to maintain recognition while expanding from admissions and recruitment into student and alumni engagement, ensuring consistency across all touchpoints.
- Collaborated with internal teams and external agencies to streamline design execution, reducing turnaround times and improving brand consistency across marketing and product visuals.
Technologies: Design, Graphic Design, Branding, Visual Design, Brand Design, Marketing Design, Brand Logos, B2B, Infographs, Pitch Deck Design, Content Creation, Digital Marketing, Google Slides, Meta Ads, Pitch Decks, Data Visualization, AI Tools
Motion and Graphic Designer
2024 - 2025
HeatTrak LLC
- Led impactful campaigns like the Black Friday campaign, managing 200+ ads on platforms like Criteo, Google Ads, and Meta, plus a 10-day email strategy with three daily emails targeting B2B, B2C, and prospects, maximizing reach and conversions.
- Implemented a new brand system for HeatTrack, including colors and graphic elements. Developed guides for B2B and B2C audiences. This holistic approach, supported by ads on social media and Criteo for months, aligns designs with target groups.
- Developed HeatTrack’s Amazon Plus presence, creating infographics, images, and CGI visuals for products like Snow Melting Mats and their kits. This effort covered main and spin-off brands, ensuring a polished, target-focused representation.
Technologies: Visual Design, Motion Graphics, Advertising Design, Video Editing, Graphic Design, Social Media Design, Email Design, Klaviyo, Marketing Design, Presentations, Presentation Design, Social Media Management, Digital Marketing, Meta Ads, Paid Advertising
Marketing Designer
2023 - 2025
Berkeley Life Healthcare Supplements
- Directed and designed impactful social media campaigns, enhancing brand visibility and engagement, focused on both healthcare practitioners and end users.
- Spearheaded print campaigns that effectively showcased Berkeley Life's Nitric Oxide supplements, driving consumer interest and sales.
- Collaborated with cross-functional teams to develop on-store marketing strategies aligned with Berkeley Life's brand identity and business goals.
Technologies: Ad Design, Multimedia, Illustration, Social Media, Graphic Design, Visual Design, Branding, Photo Editors, Social Media Design, Events, Media, Pharmaceuticals, Professional Services, Vector Graphics, Xara Designer Pro, Copywriting, B2B, Color Theory, Visual Design Language, Sales & Marketing, Health & Wellness, Consumer Products, Marketing Collateral Development, Brand Identity, Advertising, Conversion Rate Optimization (CRO), Social Media Management, Digital Marketing, Meta Ads, Paid Advertising
Video Editor
2024 - 2024
2inOne Security Group LLC.
- Produced 250+ e-learning videos for cybersecurity training, transforming scripts into engaging 1-2.5 min modules while ensuring clarity, consistency, and industry relevance.
- Standardized video style by creating a cohesive guide for colors, typography, transitions, intros, and captions, ensuring scalability and brand consistency.
- Optimized workflow by testing and recommending animation and edition tools, improving efficiency while providing insights for the client to streamline future content creation.
Technologies: Animation, Videos, Content Creation, AI Tools, E-learning
Graphic and Instructional Designer (via Toptal)
2024 - 2024
Dragon Soul Boardgame
- Designed tokens, meeples, 3D illustrations for board placement tiles, coins, and multiple concept art illustrations by hand using Adobe Illustrator, Photoshop, and Cinema 4D, enhancing the visual appeal and functional usability of the board game.
- Created 104 playing cards within budget constraints using AI-assisted illustration and hand-painted backgrounds, merging them with AI-assisted hero images and custom UI elements, delivering high-quality designs ahead of schedule.
- Developed the game's logo and rulebook, adapting the creator's concept to ensure clarity and accessibility for players, resulting in a user-friendly and cohesive game identity.
Technologies: Adobe Illustrator, Graphic Design, Print Design, Visual Design, Board Games, Adobe Photoshop, Illustration, AI Tools
Visual Designer and Instructional Designer (via Toptal)
2024 - 2024
Food Truck Race Board Game
- Designed and delivered 80 cards, 6 player boards, 120 tokens, and meeple stand-ins using Adobe Illustrator and Photoshop for the alpha stage of a board game, enhancing player engagement through visually appealing and functional components.
- Redesigned the game manual from a 43-page document to an 8-page, user-friendly guide, streamlining content to improve readability and accessibility for players of all ages, resulting in a more intuitive understanding of game mechanics.
- Designed a central board using AI and digital illustration, integrating thematic elements and spatial design to enhance gameplay and allow post-alpha adjustments.
Technologies: Visual Design, Printing Materials, Illustration, Iconography, Board Games, Consumer Products, Entertainment & Leisure, Adobe Creative Suite, AI Tools
Brand Identity Designer
2024 - 2024
Stellary AI
- Led a comprehensive brand redesign, updating typefaces, color palettes, branded illustrations, and assets. Ensured brand consistency across all platforms and materials.
- Overhauled Stellary AI's social media presence, creating engaging and cohesive content. Implemented a new content strategy to increase brand awareness and audience growth.
- Developed a concrete marketing strategy to promote Stellary AI's offerings. Identified target audiences, created compelling messaging, and selected the most effective channels to reach and engage with potential customers.
Technologies: Figma, Visual Design, Graphic Design, Social Media Design, Branding, Adobe Illustrator, Visual Design Language, Sales & Marketing, Marketing Collateral Development, Brand Identity, Advertising, Conversion Rate Optimization (CRO), Infographs, Pitch Deck Design, Digital Marketing, AI Tools
Illustrator for Board Game
2023 - 2024
End of Humanity - Tabletop Game
- Designed 3D illustrations for the board game's elements, player boards, game cards, trays, markers, and dice.
- Built the game's brand identity guide based on research, feedback from target audiences, and AI art visualization.
- Created mockups and product packaging for the tabletop game.
Technologies: Illustration, Concept Art, Game Art, Tabletop Games, Board Games, Pitch Decks, Presentation Boards, Vector Design, Print, Naming, Art Direction, Book Cover Design, PDF Design, Icon Design, Photoshop 7, Artificial Intelligence (AI), Image Retouching, Midjourney, Media, Professional Services, Vector Graphics, Storybook, Color Theory, Visual Design Language, AI Art Visualization, 3D Modeling, 3D Lighting, Art, Character Illustration, AI Tools
Marketing Designer for Health Industry
2022 - 2024
GNC
- Created and optimized Klaviyo email and SMS campaigns, improving click-through rates and driving sales growth through targeted messaging.
- Designed and managed multiple Meta and Criteo ad campaigns, enhancing ad performance and increasing return on ad spend (ROAS) through data-driven creatives.
- Designed and implemented in-store brand identity assets, including stoppers, offer signalers, and samplers, increasing promotional visibility and customer engagement.
- Developed and executed social media content strategies, aligning visuals and messaging to boost engagement and brand consistency across platforms.
Technologies: Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Klaviyo, Infographs, Content Creation, Social Media Management, Digital Marketing, Google Slides, Meta Ads, Paid Advertising
3D Designer
2022 - 2024
Avatar Nutrition
- Modeled and sculpted five ultra-realistic male models and five ultra-realistic female models with different body fat percentages.
- Applied 3D product animation and 3D textures in 8K resolution to ten human models with different body fat percentages, taking into account the changes in striated muscles, wrinkles, muscle definition, and cellulitis.
- Designed a method for morphing between different body fat percentages without increasing the file size and delivered the files in a real-time AR-ready format.
- Modeled several ultra-realistic 3D human male and female bodies for a fitness app. Developed a system for the models to morph depending on the user's body fat percentage, enabling users to compare their bodies to the model and adjust their diet.
Technologies: 3D Design, 3D, 3D Animation, ZBrush, Cinema 4D, Character Design, 3D Product Modeling, Motion Graphics, Rendering, Market Research, Mobile UI, eCommerce, 3D Character Animation, Illustrator CC, Adobe Photoshop, Digital Sculpting, Multimedia, Photoshop CC, Microsoft PowerPoint, Adobe Premiere, Digital Graphics, Artwork, Interaction Design (IxD), Mockups, Multimedia Design, Virtual Reality (VR), Pencil Sketches, 3D Motion Graphics, 3D Textures, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Presentation Boards, Photoshop 7, Media, Professional Services, Vector Graphics, Color Theory, 3D Product Animation, Visual Design Language, Web, 3D Visualization, Consumer Products, 3D Modeling, 3D Lighting, Low-poly Modeling, Low Poly, Explainer Videos
Lead Brand Designer
2023 - 2023
PepsiCo
- Executed a comprehensive rebranding strategy for PepsiCo Digital Commerce, including logotype, brand design, brand book design, and ancillary assets, such as digital presentations and corporate material.
- Crafted PepsiCo Carbon 8's (in-house design agency) brand identity, aligning values and unique selling propositions. Collaborated with multidisciplinary teams, implementing cohesive design solutions.
- Designed logotype and brand identity for PepsiCo Workforce Management. Created assets for HR initiatives, fostering internal communication. Contributed to a cohesive HR brand presence, conveying values through effective design strategies.
Technologies: Graphic Design, Branding, eCommerce, Web Design, Print, Print Marketing, Printing Materials, Print Marketing Design, Responsive Web Design (RWD), Visual Design, Brand Books, Brand Design, Naming, Art Direction, PDF Design, Icon Design, Photoshop 7, PowerPoint Templates, Digital Brand Identity, Visual Identity, Logotype, Logo Design, Entertainment & Leisure, Events, Media, Food & Beverage, Professional Services, Vector Graphics, Xara Designer Pro, Figma, Wallpapers, Presentations, Sales Presentations, B2B, Color Theory, User Journeys, Visual Design Language, Web, Sales & Marketing, Consumer Products, Marketing Collateral Development, Brand Identity, Conversion Rate Optimization (CRO), Infographs, Pitch Deck Design, Digital Marketing, Google Slides
Graphic Designer
2023 - 2023
Cru
- Redesigned the brand logotype, brand image, and brand collaterals to align its look and feel with a new target audience.
- Built a complete product package, brand identity guide, booklet redesign, playing card design, and tabletop game design for the company.
- Created user stories and user personas and conducted market research to find user pain points, wants, and needs.
Technologies: Graphic Design, Packaging, Product Packaging, Package Design, Printing, Print Design, Illustration, Visual Design, PowerPoint Design, Motion & Animation Design, Pitch Decks, Presentation Boards, Vector Design, Print, Maya, Naming, Art Direction, Book Cover Design, PDF Design, Icon Design, Photoshop 7, Digital Brand Identity, Visual Identity, Media, Professional Services, Vector Graphics, Storybook, Christian Markets, Color Theory, Visual Design Language, Web, Sales & Marketing, Marketing Collateral Development, 3D Lighting, Art, Pitch Deck Design
3D Illustrator
2023 - 2023
Soul Wanderer Inc.
- Art directed and 3D illustrated several concept art pieces, consisting of environment designs for the Soul Wanderer videogame.
- Built the brand's identity guide and designed the video game's logotype and brand guidelines document.
- Created a style guide for the art direction that the videogame's world should stay within. This will be used by video game developers to physically create the world in an art-accurate way.
Technologies: Illustration, Visual Design, Logo Design, Graphic Design, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Pitch Decks, Presentation Boards, Print, Maya, Art Direction, Icon Design, Photoshop 7, Artificial Intelligence (AI), Image Retouching, Midjourney, Entertainment & Leisure, Media, Professional Services, Vector Graphics, Wallpapers, Storybook, Color Theory, Visual Design Language, 3D Visualization, 3D Modeling, 3D Lighting, 3ds Max
3D Designer
2022 - 2023
Steel And Pipes Inc
- Modeled, textured, and rendered more than 500 3D products in a true-to-life manner. Said images are now used as product profile images for the brand's website.
- Created 3D replicas of the brand's entire product catalog to be used as sales material.
- Designed 360° animations for the brand's online product catalog.
Technologies: 3D Design, Banner Design, Retail & Wholesale, Investor Presentations, 3D Textures, 3D Mockups, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Educational Videos, Maya, Art Direction, Icon Design, Photoshop 7, Image Retouching, Visual Identity, Media, Professional Services, Vector Graphics, B2B, Color Theory, Visual Design Language, 3D Visualization, 3D Lighting
Motion Design Lead
2022 - 2023
Sands
- Developed the game's core loops, designed critical elements of the game experience, and utilized state-of-the-art tech stacks. I also created a repeatable and scalable pipeline and presented everything to the company board.
- Created two user personas based on market research, covering competitors, client mindsets based on psychological studies, and state-of-the-art software.
- Designed storyboards and concept art to illustrate the main game mechanics.
Technologies: Motion Design, 3D Animation, Animation, 3D Art, Concept Art, 3D Product Modeling, Digital Design, B2C Marketing, Motion Graphics, Marketing Design, Digital Marketing Design, Rendering, Market Research, Blueprint, Cost Analysis, User Experience (UX), Pitch Decks, eCommerce, 3D Character Animation, Unreal Engine, Illustrator CC, Adobe Photoshop, Digital Sculpting, Exterior 3D Modeling, Multimedia, Image Manipulation, Photoshop CC, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe After Effects, Adobe Premiere, 2D, Digital Graphics, Artwork, UI Design, Color Concepts, Digital Product Design, Interaction Design (IxD), Brand Guidelines, Document Design, PowerPoint Templates, Reports, Video Design, Multimedia Design, Style Guides, Stationery Packages, Scenarios, Pencil Sketches, 3D Motion Graphics, Banner Design, Sales Pitches, Sales Presentations, Investor Presentations, 3D Textures, Creative Direction, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Educational Videos, Maya, Sports, Art Direction, Photoshop 7, Entertainment & Leisure, Hospitality, Media, Professional Services, Vector Graphics, Storybook, Color Theory, Visual Design Language, 3D Visualization, 3D Lighting, Autodesk Maya, 3ds Max, Metaverse, Unity, Character Illustration
Art Director
2019 - 2022
Self-employed
- Built a complete brand identity guide, including the logo, stationeries, publicity 3D animations, idents for TV and video, and a pitch deck. The company's image helped attract thrice the initially expected investment.
- Designed 3D product shots and animations for an international sunglasses brand. Digitally recreated their products and designed 3D environments that fit the brand's identity.
- Created the complete brand identity and launch campaign for a local library, which included logotype, stationeries, 3D character design, illustrations, and on-site and digital advertisements.
- Redesigned a local restaurant chain's brand identity, including its logo, stationeries, menu, packaging, and digital advertising campaign.
- Illustrated an EDM music artist's complete discography and brand identity. It included creating a brand guidelines document, illustrating ten EP albums, and launching a 100-variant NFT collection.
- Designed the packaging and advertising strategies for a regional alcoholic drink brand, including three different labels, each with three differently sized packages.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Cinema 4D, ZBrush, Octane Rendering, 3D Animation, 3D Rendering, 3D Modeling, Brand Design, Advertisement Design, Brand Logos, Motion Graphics, Pitch Decks, Illustration, Product Design, Product Rendering, Product Branding, Branding, Visual Design, Logo Design, Graphic Design, CGI, Adobe InDesign, White Papers, Label Design, Package Design, Marketing Design, Marketing Campaign Design, Design, Food Packaging, Packaging, Web Design, Merchandise, Instructional Design, Writing & Editing, Email Design, Email Template Design, Animation, 2D Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, 3D Art, 2D to 3D, Videos, Blender, Logotype, Ads, Social Media, Editorial Design, Printing Materials, InDesign 2017, InDesign CC, Character Design, Premiere Pro CC, Infographics, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, Game Art, Tabletop Games, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Digital Marketing Design, Rendering, Market Research, Blueprint, Industrial Design, Cost Analysis, Mobile UI, User Interface (UI), User Experience (UX), eCommerce, 3D Character Animation, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, 3D Printing, Digital Sculpting, Exterior 3D Modeling, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe Premiere, 2D, Posters, Digital Graphics, Web to Print, Artwork, UI Design, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, Document Design, PowerPoint Templates, Reports, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Sound Design, Style Guides, Stationery Design, Stationery Packages, Printing, Virtual Reality (VR), Scenarios, Art Books, Pencil Sketches, Social Media Content, 3D Motion Graphics, Banner Design, Retail & Wholesale, Sales Pitches, Sales Presentations, Investor Presentations, Iconography, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Vector Design, Print, PDF Design, Photoshop 7, Image Retouching, Digital Brand Identity, Visual Identity, Professional Services, Vector Graphics, Color Theory, Visual Design Language, Sales & Marketing, Consumer Products, Autodesk Maya, Social Media Management, Digital Marketing
3D Artist and Graphic Designer
2020 - 2021
Leo Burnett
- Designed more than 15 product animations for Starbucks USA, Starbucks Panama, and Starbucks Costa Rica.
- Built a brand identity guide for three major delivery service companies in Guatemala.
- Designed a complete in-store marketing campaign for Dr Pepper Latin America, including displays, advertisements, stickers, and a social event.
Technologies: 2D Illustrations, 3D Illustration, 3D Modeling, 3D Rendering, Branding, Brand Design, CGI, 3D Animation, Adobe Illustrator, Adobe Photoshop, Illustration, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Web Design, Merchandise, Instructional Design, Writing & Editing, Email Design, Email Template Design, Animation, 2D Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, 3D Art, 2D to 3D, Videos, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, InDesign 2017, InDesign CC, Character Design, Premiere Pro CC, Infographics, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, Tabletop Games, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Motion Graphics, Digital Marketing Design, Rendering, Industrial Design, User Interface (UI), User Experience (UX), Pitch Decks, 3D Character Animation, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, 3D Printing, Digital Sculpting, Exterior 3D Modeling, Print Design, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe After Effects, Adobe Premiere, 2D, Posters, Digital Graphics, Web to Print, Artwork, UI Design, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, Document Design, PowerPoint Templates, Reports, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Sound Design, Style Guides, Stationery Design, Stationery Packages, Printing, Scenarios, Art Books, Pencil Sketches, 3D Motion Graphics, Banner Design, Retail & Wholesale, Sales Pitches, Sales Presentations, Investor Presentations, Iconography, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Print, PDF Design, Photoshop 7, Visual Identity, Professional Services, Vector Graphics, Color Theory, Visual Design Language, Sales & Marketing, Consumer Products, Autodesk Maya, Advertising, Conversion Rate Optimization (CRO), Social Media Management, Digital Marketing
Art Director
2019 - 2021
Marketing Monster
- Led a team of 2D and 3D animators to create a 5-minute-long production for a music video. It was a project that used mixed media to portray a story visually. The video included AI-generated images, 3D rendered assets, and 2D painted backgrounds.
- Built a complete brand identity guide and discography for a rock band based in the Netherlands. It included their logotype, print-ready memorabilia, and their complete discography.
- Designed several motion graphics projects for brands in the finance and healthcare industries.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Cinema 4D, Octane Rendering, Substance Designer, Substance Painter, 3D Animation, 3D Illustration, 3D Rendering, White Papers, Illustration, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Merchandise, Branding, Instructional Design, Email Design, Email Template Design, Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, Character Design, Premiere Pro CC, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Motion Graphics, Digital Marketing Design, Rendering, Mobile UI, User Interface (UI), Pitch Decks, Unreal Engine, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, Digital Sculpting, Exterior 3D Modeling, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe Premiere, 2D, Posters, Digital Graphics, Artwork, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, PowerPoint Templates, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Style Guides, Booth Design, Stationery Design, Stationery Packages, Printing, Scenarios, Pencil Sketches, Social Media Content, Banner Design, Retail & Wholesale, Sales Pitches, Sales Presentations, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Vector Design, Print, PDF Design, Photoshop 7, Digital Brand Identity, Visual Identity, Professional Services, Music Videos, Lyric Videos, Vector Graphics, Wallpapers, Storybook, Color Theory, Christian Markets, Sales & Marketing, Consumer Products, Art, Social Media Management, Digital Marketing
Graphic Designer
2017 - 2019
LOGOS Design Group
- Designed more than ten brand identity guides for medium-sized companies. Those guidelines included stationeries, brand colors, typography, packaging, and in-store displays.
- Designed an advertising campaign, including ten visuals for billboards, five newspaper advertisements, and 20 social media posts. The campaign produced an average of 5 times a return on investment.
- Recorded and edited a one-hour-long documentary about the history and processes of a local technology business.
Technologies: Brand Design, Brand Identity, Digital Branding, PDF Branding, White Papers, Video Editing, Audio Editing, Premiere Pro CC, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Branding, Instructional Design, Animation, 3D Design, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, After Effects CC, Advertising Design, Presentation Design, Presentations, Collateral Design, Digital Design, Digital Marketing Design, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, 2D, Posters, Digital Graphics, Artwork, Brand Books, Color Concepts, Canva, Brand Guidelines, Custom Logos, PowerPoint Templates, Promotional Material Design, Mockups, Multimedia Design, Style Guides, Booth Design, Stationery Design, Stationery Packages, Printing, Pencil Sketches, Social Media Content, Banner Design, Sales Pitches, Sales Presentations, B2C, PowerPoint Design, Print, PDF Design, Visual Identity, Professional Services, Vector Graphics, Color Theory, Christian Markets, Sales & Marketing, Consumer Products, Art, Advertising, Digital Marketing
Education
2019 - 2021
Minor Degree in 3D Animation
University of the Isthmus (UNIS) - Fraijanes, Guatemala
2017 - 2021
Bachelor's Degree in Graphic Design and 3D Animation
University of the Isthmus (UNIS) - Guatemala, Guatemala
Certifications
NOVEMBER 2021 - PRESENT
Certification in 3D Animation and CGI Production
University of the Isthmus
Skills
Tools
Cinema 4D, Substance Painter, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Premiere Pro CC, After Effects CC, Illustrator CC, Photo Editors, Photoshop CC, Microsoft PowerPoint, Banner, Adobe Creative Suite, Photoshop 7, Substance Designer, Adobe After Effects, Adobe InDesign, Blender, InDesign 2017, InDesign CC, Unreal Engine, Canva, Maya, Autodesk Maya, 3ds Max, Google Slides, AI Tools, ZBrush, Xara Designer Pro
Languages
Visual Design Language
Industry Expertise
Retail & Wholesale, Media, Professional Services, Sales & Marketing, Sports, Entertainment & Leisure, Hospitality, Events, Food & Beverage, Consumer Products, Advertising, Building & Construction, 3D Illustration, Pharmaceuticals, Health & Wellness, Banking & Finance, Real Estate
Platforms
Figma, Web, Klaviyo
Other
3D Modeling, 3D Rendering, 3D Animation, Brand Design, Advertisement Design, Illustration, Brand Logos, Product Design, Motion Graphics, CGI, Character Design, Product Rendering, Pitch Decks, Product Branding, Stationery Design, Brand Guidelines, Branding, Logo Design, Label Design, Graphic Design, Visual Design, Video Editing, Package Design, Marketing Campaign Design, Marketing Design, Design, Food Packaging, Packaging, Merchandise, Instructional Design, Email Design, Email Template Design, Animation, Storyboarding, Motion Design, 3D, 3D Design, 3D Art, Videos, Logotype, Social Media, Editorial Design, Printing Materials, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, 3D Product Modeling, Art Direction, Collateral Design, Digital Design, Digital Marketing Design, Rendering, Market Research, Box Packaging, Product Packaging, Digital Sculpting, Print Design, Brochure Design, Brochures, Multimedia, Image Manipulation, Typography, Pitch Presentations, Adobe Premiere, 2D, Digital Graphics, Artwork, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Custom Logos, Document Design, PowerPoint Templates, Promotional Material Design, Template Design, Video Design, Multimedia Design, Style Guides, Stationery Packages, Color Palettes, Printing, Scenarios, Pencil Sketches, Social Media Content, 3D Motion Graphics, Banner Design, Sales Pitches, Sales Presentations, Investor Presentations, 3D Textures, 3D Mockups, Creative Direction, Brand Strategy, PowerPoint Design, Motion & Animation Design, Presentation Boards, Vector Design, Print, Naming, Book Cover Design, PDF Design, Icon Design, Image Retouching, Digital Brand Identity, Visual Identity, Vector Graphics, Wallpapers, Color Theory, 3D Lighting, Art, Social Media Management, Digital Marketing, 2D Illustrations, Ad Posters, Web Design, Writing & Editing, 2D Animation, 2D to 3D, Ads, Infographics, Game Art, B2C Marketing, Industrial Design, Mobile UI, User Experience (UX), eCommerce, 3D Character Animation, Point of Sale, 3D Character Modeling, 3D Printing, Exterior 3D Modeling, Ad Design, Posters, Web to Print, Interaction Design (IxD), Reports, Mockups, Virtual Reality (VR), Decentralization, Art Books, Iconography, B2C, Educational Videos, Artificial Intelligence (AI), Midjourney, Music Videos, Lyric Videos, Copywriting, B2B, Storybook, Christian Markets, 3D Visualization, Marketing Collateral Development, Low-poly Modeling, Low Poly, Buffer, Video Processing, Character Illustration, Infographs, Pitch Deck Design, Storytelling, Content Creation, Explainer Videos, Meta Ads, Paid Advertising, Data Visualization, E-learning, Octane Rendering, White Papers, Stationery, Product Videos, Catalog Design, Social Media Kits, Mood Board Design, Music Album Ilustration, Album Artwork, Non-fungible Tokens (NFT), Brand Identity, Digital Branding, PDF Branding, Audio Editing, Tabletop Games, Visual Effects (VFX), Blueprint, Cost Analysis, User Interface (UI), UI Design, Sound Design, Booth Design, Board Games, Print Marketing, Print Marketing Design, Responsive Web Design (RWD), Consulting, User Journeys, 3D Product Animation, Consumer Packaged Goods (CPG), AI Art Visualization, Fintech, Vector Tracing, Texture Art, Metaverse, Unity, Clipping Paths, 3D Landscape Design, Digital Drawing, Conversion Rate Optimization (CRO), Business to Business (B2B), Landing Pages, Outdoor Design, Billboard Design, Data Synthesis, AI-generated Video, Articulate Rise, Websites, Email Marketing
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
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