Carlos Fernando Cabrera, Designer in Guatemala City, Guatemala Department, Guatemala
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Carlos Fernando Cabrera

Verified Expert  in Design

Designer

Location
Guatemala City, Guatemala Department, Guatemala
Toptal Member Since
September 2, 2022

Carlos is a professional 3D artist and graphic designer with experience creating impactful and attractive visuals for international brands, musicians, and corporations. He's been praised for his detailed images and high-quality brand visuals and for being a resourceful, self-motivated, efficient, and skilled leader. Carlos has solid experience managing high workloads and delivering excellent results on time while keeping close communication with the client.

Portfolio

Work Experience

Marketing Designer

2023 - PRESENT
Berkeley Life
  • Directed and designed impactful social media campaigns, enhancing brand visibility and engagement. The branded content was designed using Adobe Illustrator and Xara Designer Pro.
  • Spearheaded print campaigns that effectively showcased Berkeley Life's Nitric Oxide supplements, driving consumer interest and sales.
  • Collaborated with cross-functional teams to develop on-store marketing strategies aligned with Berkeley Life's brand identity and business goals.
Technologies: Ad Design, Multimedia, Illustration, Social Media, Graphic Design, Visual Design, Branding, Photo Editors, Social Media Design, Events, Media, Pharmaceuticals, Professional Services, Vector Graphics, Xara Designer Pro, Copywriting, B2B

Illustrator for Board Game

2023 - PRESENT
End of Humanity - Tabletop Game
  • Designed 3D illustrations for the board game's elements, player boards, game cards, trays, markers, and dice.
  • Built the game's brand identity guide based on research and feedback from target audiences.
  • Created mockups and product packaging for the tabletop game.
Technologies: Illustration, Concept Art, Game Art, Tabletop Games, Board Games, Pitch Decks, Presentation Boards, Vector Design, Print, Naming, Art Direction, Book Cover Design, PDF Design, Icon Design, Photoshop 7, Artificial Intelligence (AI), Image Retouching, Midjourney, Media, Professional Services, Vector Graphics, Storybook

3D Designer

2022 - PRESENT
Avatar Nutrition
  • Modeled and sculpted five ultra-realistic male models and five ultra-realistic female models with different body fat percentages.
  • Applied 3D textures in 8K resolution to ten human models with different body fat percentages, taking into account the changes in striated muscles, wrinkles, muscle definition, and cellulitis.
  • Designed a method for morphing between different body fat percentages without increasing the file size and delivered the files in a real-time AR-ready format.
  • Modeled several ultra-realistic 3D human male and female bodies for a fitness app. Developed a system for the models to morph depending on the user's body fat percentage, enabling users to compare their bodies to the model and adjust their diet.
Technologies: 3D Design, 3D, 3D Animation, ZBrush, Cinema 4D, Character Design, 3D Product Modeling, Motion Graphics, Rendering, Market Research, Mobile UI, eCommerce, 3D Character Animation, Illustrator CC, Adobe Photoshop, Digital Sculpting, Multimedia, Photoshop CC, Microsoft PowerPoint, Adobe Premiere, Digital Graphics, Artwork, Interaction Design (IxD), Mockups, Multimedia Design, Virtual Reality (VR), Pencil Sketches, 3D Motion Graphics, 3D Textures, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Presentation Boards, Photoshop 7, Media, Professional Services, Vector Graphics

Lead Brand Designer

2023 - 2023
PepsiCo
  • Executed a comprehensive rebranding strategy for PepsiCo Digital Commerce, including logotype, brand design, brand book design, and ancillary assets, such as digital presentations and corporate material.
  • Crafted PepsiCo Carbon 8's (in-house design agency) brand identity, aligning values and unique selling propositions. Collaborated with multidisciplinary teams, implementing cohesive design solutions.
  • Designed logotype and brand identity for PepsiCo Workforce Management. Created assets for HR initiatives, fostering internal communication. Contributed to a cohesive HR brand presence, conveying values through effective design strategies.
Technologies: Graphic Design, Branding, eCommerce, Web Design, Print, Print Marketing, Printing Materials, Print Marketing Design, Responsive Web Design (RWD), Visual Design, Brand Books, Brand Design, Naming, Art Direction, PDF Design, Icon Design, Photoshop 7, PowerPoint Templates, Digital Brand Identity, Visual Identity, Logotype, Logo Design, Entertainment & Leisure, Events, Media, Food & Beverage, Professional Services, Vector Graphics, Xara Designer Pro, Figma, Wallpapers, Presentations, Sales Presentations, B2B

Graphic Designer

2023 - 2023
Cru
  • Redesigned the brand logotype, brand image, and brand collaterals to align its look and feel with a new target audience.
  • Built a complete product package, brand identity guide, booklet redesign, playing card design, and tabletop game design for the company.
  • Created user stories and user personas and conducted market research to find user pain points, wants, and needs.
Technologies: Graphic Design, Packaging, Product Packaging, Package Design, Printing, Print Design, Illustration, Visual Design, PowerPoint Design, Motion & Animation Design, Pitch Decks, Presentation Boards, Vector Design, Print, Maya, Naming, Art Direction, Book Cover Design, PDF Design, Icon Design, Photoshop 7, Digital Brand Identity, Visual Identity, Media, Professional Services, Vector Graphics, Storybook

3D Illustrator

2023 - 2023
Soul Wanderer Inc.
  • Art directed and 3D illustrated several concept art pieces, consisting of environment designs for the Soul Wanderer videogame.
  • Built the brand's identity guide and designed the video game's logotype and brand guidelines document.
  • Created a style guide for the art direction that the videogame's world should stay within. This will be used by video game developers to physically create the world in an art-accurate way.
Technologies: Illustration, Visual Design, Logo Design, Graphic Design, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Pitch Decks, Presentation Boards, Print, Maya, Art Direction, Icon Design, Photoshop 7, Artificial Intelligence (AI), Image Retouching, Midjourney, Entertainment & Leisure, Media, Professional Services, Vector Graphics, Wallpapers, Storybook

3D Designer

2022 - 2023
Steel And Pipes Inc
  • Modeled, textured, and rendered more than 500 3D products in a true-to-life manner. Said images are now used as product profile images for the brand's website.
  • Created 3D replicas of the brand's entire product catalog to be used as sales material.
  • Designed 360° animations for the brand's online product catalog.
Technologies: 3D Design, Banner Design, Retail, Investor Presentations, 3D Textures, 3D Mockups, Creative Direction, Adobe Creative Suite, Motion & Animation Design, Educational Videos, Maya, Art Direction, Icon Design, Photoshop 7, Image Retouching, Visual Identity, Media, Professional Services, Vector Graphics, B2B

Motion Design Lead

2022 - 2023
Sands
  • Developed the game's core loops, designed critical elements of the game experience, and utilized state-of-the-art tech stacks. I also created a repeatable and scalable pipeline and presented everything to the company board.
  • Created two user personas based on market research, covering competitors, client mindsets based on psychological studies, and state-of-the-art software.
  • Designed storyboards and concept art to illustrate the main game mechanics.
Technologies: Motion Design, 3D Animation, Animation, 3D Art, Concept Art, 3D Product Modeling, Digital Design, B2C Marketing, Motion Graphics, Marketing Design, Digital Marketing Design, Rendering, Market Research, Blueprint, Cost Analysis, User Experience (UX), Pitch Decks, eCommerce, 3D Character Animation, Unreal Engine, Illustrator CC, Adobe Photoshop, Digital Sculpting, Exterior 3D Modeling, Multimedia, Image Manipulation, Photoshop CC, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe After Effects, Adobe Premiere, 2D, Digital Graphics, Artwork, UI Design, Color Concepts, Digital Product Design, Interaction Design (IxD), Brand Guidelines, Document Design, PowerPoint Templates, Reports, Video Design, Multimedia Design, Style Guides, Stationery Packages, Scenarios, Pencil Sketches, 3D Motion Graphics, Banner Design, Sales Pitches, Sales Presentations, Investor Presentations, 3D Textures, Creative Direction, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Educational Videos, Maya, Sports, Art Direction, Photoshop 7, Entertainment & Leisure, Hospitality, Media, Professional Services, Vector Graphics, Storybook

Art Director

2019 - 2022
Self-employed
  • Built a complete brand identity guide, including the logo, stationeries, publicity 3D animations, idents for TV and video, and a pitch deck. The company's image helped attract thrice the initially expected investment.
  • Designed 3D product shots and animations for an international sunglasses brand. Digitally recreated their products and designed 3D environments that fit the brand's identity.
  • Created the complete brand identity and launch campaign for a local library, which included logotype, stationeries, 3D character design, illustrations, and on-site and digital advertisements.
  • Redesigned a local restaurant chain's brand identity, including its logo, stationeries, menu, packaging, and digital advertising campaign.
  • Illustrated an EDM music artist's complete discography and brand identity. It included creating a brand guidelines document, illustrating ten EP albums, and launching a 100-variant NFT collection.
  • Designed the packaging and advertising strategies for a regional alcoholic drink brand, including three different labels, each with three differently sized packages.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Cinema 4D, ZBrush, Octane Rendering, 3D Animation, 3D Rendering, 3D Modeling, Brand Design, Advertisement Design, Brand Logos, Motion Graphics, Pitch Decks, Illustration, Product Design, Product Rendering, Product Branding, Branding, Visual Design, Logo Design, Graphic Design, CGI, Adobe InDesign, White Papers, Label Design, Package Design, Marketing Design, Marketing Campaign Design, Design, Food Packaging, Packaging, Web Design, Merchandise, Instructional Design, Writing & Editing, Email Design, Email Template Design, Animation, 2D Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, 3D Art, 2D to 3D, Videos, Blender, Logotype, Ads, Social Media, Editorial Design, Printing Materials, InDesign 2017, InDesign CC, Character Design, Premiere Pro CC, Infographics, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, Game Art, Tabletop Games, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Digital Marketing Design, Rendering, Market Research, Blueprint, Industrial Design, Cost Analysis, Mobile UI, User Interface (UI), User Experience (UX), eCommerce, 3D Character Animation, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, 3D Printing, Digital Sculpting, Exterior 3D Modeling, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe Premiere, 2D, Posters, Digital Graphics, Web to Print, Artwork, UI Design, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, Document Design, PowerPoint Templates, Reports, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Sound Design, Style Guides, Stationery Design, Stationery Packages, Printing, Virtual Reality (VR), Scenarios, Art Books, Pencil Sketches, Social Media Content, 3D Motion Graphics, Banner Design, Retail, Sales Pitches, Sales Presentations, Investor Presentations, Iconography, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Vector Design, Print, PDF Design, Photoshop 7, Image Retouching, Digital Brand Identity, Visual Identity, Professional Services, Vector Graphics

3D Artist and Graphic Designer

2020 - 2021
Leo Burnett
  • Designed more than 15 product animations for Starbucks USA, Starbucks Panama, and Starbucks Costa Rica.
  • Built a brand identity guide for three major delivery service companies in Guatemala.
  • Designed a complete in-store marketing campaign for Dr Pepper Latin America, including displays, advertisements, stickers, and a social event.
Technologies: 2D Illustrations, 3D Illustration, 3D Modeling, 3D Rendering, Branding, Brand Design, CGI, 3D Animation, Adobe Illustrator, Adobe Photoshop, Illustration, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Web Design, Merchandise, Instructional Design, Writing & Editing, Email Design, Email Template Design, Animation, 2D Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, 3D Art, 2D to 3D, Videos, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, InDesign 2017, InDesign CC, Character Design, Premiere Pro CC, Infographics, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, Tabletop Games, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Motion Graphics, Digital Marketing Design, Rendering, Industrial Design, User Interface (UI), User Experience (UX), Pitch Decks, 3D Character Animation, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, 3D Printing, Digital Sculpting, Exterior 3D Modeling, Print Design, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe After Effects, Adobe Premiere, 2D, Posters, Digital Graphics, Web to Print, Artwork, UI Design, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, Document Design, PowerPoint Templates, Reports, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Sound Design, Style Guides, Stationery Design, Stationery Packages, Printing, Scenarios, Art Books, Pencil Sketches, 3D Motion Graphics, Banner Design, Retail, Sales Pitches, Sales Presentations, Investor Presentations, Iconography, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Motion & Animation Design, Print, PDF Design, Photoshop 7, Visual Identity, Professional Services, Vector Graphics

Art Director

2019 - 2021
Marketing Monster
  • Led a team of 2D and 3D animators to create a 5-minute-long production for a music video. It was a project that used mixed media to portray a story visually. The video included AI-generated images, 3D rendered assets, and 2D painted backgrounds.
  • Built a complete brand identity guide and discography for a rock band based in the Netherlands. It included their logotype, print-ready memorabilia, and their complete discography.
  • Designed several motion graphics projects for brands in the finance and healthcare industries.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Cinema 4D, Octane Rendering, Substance Designer, Substance Painter, 3D Animation, 3D Illustration, 3D Rendering, White Papers, Illustration, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Merchandise, Branding, Instructional Design, Email Design, Email Template Design, Animation, Storyboarding, Motion Design, Video Editing, 3D, 3D Design, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, Character Design, Premiere Pro CC, After Effects CC, Social Media Design, Advertising Design, Presentation Design, Presentations, Concept Art, 3D Product Modeling, Collateral Design, Digital Design, B2C Marketing, Motion Graphics, Digital Marketing Design, Rendering, Mobile UI, User Interface (UI), Pitch Decks, Unreal Engine, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, 3D Character Modeling, Digital Sculpting, Exterior 3D Modeling, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Image Manipulation, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, Adobe Premiere, 2D, Posters, Digital Graphics, Artwork, Motion Logo Design, Brand Books, Color Concepts, Digital Product Design, Banner, Canva, Brand Guidelines, Custom Logos, PowerPoint Templates, Promotional Material Design, Template Design, Mockups, Video Design, Multimedia Design, Style Guides, Booth Design, Stationery Design, Stationery Packages, Printing, Scenarios, Pencil Sketches, Social Media Content, Banner Design, Retail, Sales Pitches, Sales Presentations, 3D Textures, 3D Mockups, B2C, Creative Direction, Brand Strategy, Adobe Creative Suite, PowerPoint Design, Vector Design, Print, PDF Design, Photoshop 7, Digital Brand Identity, Visual Identity, Professional Services, Music Videos, Lyric Videos, Vector Graphics, Wallpapers, Storybook

Graphic Designer

2017 - 2019
LOGOS Design Group
  • Designed more than ten brand identity guides for medium-sized companies. Those guidelines included stationeries, brand colors, typography, packaging, and in-store displays.
  • Designed an advertising campaign, including ten visuals for billboards, five newspaper advertisements, and 20 social media posts. The campaign produced an average of 5 times a return on investment.
  • Recorded and edited a one-hour-long documentary about the history and processes of a local technology business.
Technologies: Brand Design, Brand Identity, Digital Branding, PDF Branding, White Papers, Video Editing, Audio Editing, Premiere Pro CC, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Label Design, Visual Design, Package Design, Marketing Design, Marketing Campaign Design, Graphic Design, Design, Food Packaging, Packaging, Branding, Instructional Design, Animation, 3D Design, Logo Design, Logotype, Ads, Social Media, Editorial Design, Printing Materials, After Effects CC, Advertising Design, Presentation Design, Presentations, Collateral Design, Digital Design, Digital Marketing Design, Illustrator CC, Box Packaging, Product Packaging, Point of Sale, Print Design, Brochure Design, Brochures, Ad Design, Multimedia, Photo Editors, Photoshop CC, Typography, Microsoft PowerPoint, Pitch Presentations, Figma, 2D, Posters, Digital Graphics, Artwork, Brand Books, Color Concepts, Canva, Brand Guidelines, Custom Logos, PowerPoint Templates, Promotional Material Design, Mockups, Multimedia Design, Style Guides, Booth Design, Stationery Design, Stationery Packages, Printing, Pencil Sketches, Social Media Content, Banner Design, Sales Pitches, Sales Presentations, B2C, PowerPoint Design, Print, PDF Design, Visual Identity, Professional Services, Vector Graphics
2019 - 2021

Minor Degree in 3D Animation

University of the Isthmus (UNIS) - Fraijanes, Guatemala

2017 - 2021

Bachelor's Degree in Graphic Design and 3D Animation

University of the Isthmus (UNIS) - Guatemala, Guatemala

NOVEMBER 2021 - PRESENT

Certification in 3D Animation and CGI Production

University of the Isthmus

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