Tiernan Cutler
Verified Expert in Design
Designer
Sacramento, CA, United States
Toptal member since July 19, 2021
Tiernan has been working remotely as a designer for more than 15 years. She has a master's degree in graphic design and is certified in UI/UX design with a background in sales and marketing. In her previous roles, she has managed remote teams of up to 35 members. Tiernan aims to use her visual design foundation to deliver aesthetically pleasing designs and anticipate users' and stakeholders' needs while providing high-quality, seamless experiences.
Portfolio
Experience
- Graphic Design - 17 years
- Adobe InDesign - 17 years
- Digital Design - 10 years
- Data Analysis - 8 years
- UI Design - 8 years
- UX Design - 5 years
- User Research - 5 years
- User Testing - 5 years
Tools
- Adobe InDesign
Work Experience
Product and Visual Designer
Freelance
- Redesigned a healthcare service mobile app from scratch as the sole designer. Took their rebranding and redid all marketing material and pitch decks to collaborate with large partners like Best Buy, landing pages, and their internal admin website.
- Developed the concept, graphic design layout, and copy for "College Survival Guide," adopted by Clorox as their online, nationwide back-to-school campaign.
- Worked on everything from concept to completion regarding the UX design and UI elements for the Chef Connect app, including user journeys, wireframes, prototyping, user testing, and branding.
- Designed the brand identity and label design for a new olive oil company based in Florence.
- Rebranded the UI/UX of multiple companies' websites to increase sales.
UX/UI Designer
Remote Year
- Was responsible for owning all design projects from concept to completion as the sole designer supporting seven developers in the company.
- Redesigned Remote Year's responsive website completely using our own CMS platform.
- Designed the administrative back office to manage departures, capacities, clients, and inventory.
- Designed new marketing email templates to be used by the marketing, product, and delivery teams.
- Wrote scripts and conducted user interviews, research, and testing upon the launch of new features.
- Collaborated with stakeholders to ensure all delivery requirements were met.
- Prepared and gave company-wide presentations communicating new feature releases.
Sales Director
Bus2alps
- Managed a sales team of 35 divided between Florence, Rome, Barcelona, and Prague.
- Developed and executed the company's B2B sales strategies.
- Analyzed weekly sales reports and pipelines to achieve quarterly growth targets.
- Oversaw city managers to ensure staff development and positive performance. During my first year as sales manager, I increased annual earnings by 28% by refining and implementing new B2B sales strategies for campaigns.
Design Director
Bus2alps
- Created brand identity, including colors, typography, language used in marketing materials, and other assets.
- Managed a design team of four to oversee and partake in creation for social, web, email marketing, and print design needs.
- Designed the UX and UI of the website to increase product visibility and create a more efficient booking process.
- Designed from concept to completion the tri-annual 80-page brochures, exposition display material for worldwide travel fair.
- Collaborated with the operations and marketing departments to launch new products and create cross-platform promotional materials.
Graphic Designer
Outdoor Interlaken
- Developed and designed their first brochure—60+ pages in both German and English.
- Designed the van decal design used for passenger excursions.
- Designed other print material: pamphlets, business cards, tri-folds, window decals, exposition roll-ups, flags, and more.
Bugle Editor-in-Chief
Bowdoin College
- Promoted from staffer to layout editor within three months, where I designed layout templates for all 460 pages.
- Assisted with shooting school events to be published: sports games, ceremonies, exhibitions, graduations, etc.
- Promoted to editor-in-chief after one year, where I oversaw a team of eight copywriters, photographers, and designers.
- Increased ad sales by 40% between 2008-2010, allowing for a larger printing budget and higher-quality products.
- Worked closely with Johnston's publishing agency to build out the book's design ladder, print deadlines, and budget.
Education
Master's Degree in Graphic Design
Florence Institute if Design International - Florence, Italy
Bachelor of Arts Degree in Art History
Bowdoin College - Brunswick, Maine, USA
Certifications
AI-Powered UX Design: How to Elevate Your UX Career
Interaction Design Foundation
UX Design Program
CareerFoundry
Skills
Tools
Adobe Experience Design (XD), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Hotjar, Wix, Microsoft PowerPoint, Canva, Mailchimp, Jira, Adobe Creative Suite
Platforms
Figma, Mobile, Web, Instapage, WordPress, iOS, Contentful, Android, Webflow
Industry Expertise
Sales & Marketing, Consumer Products, Travel & Leisure, Food & Beverage, Health & Wellness, Professional Services
Languages
HTML, CSS
Other
UX Design, Mobile UI, Mobile UX, UI Design, User Flows, User Research, User Interviews, Data Analysis, Graphic Design, Digital Design, Photography, Sales Pages, B2C, B2B Lead Generation, UI Design Standards & Best Practices, Branding, Websites, Brochure Design, Product Design, Travel, Print Design, Responsive Web Design (RWD), User Interface (UI), Web Design, Visual Design, Design, UX Wireframes, Layout Design, Landing Page Design, Landing Pages, Mobile UI Design, Mobile UX Design, HubSpot, Promotional Leaflets & Flyers, Email Template Design, Email Design, Leadership, Design Leadership, User Personas, User Stories, Mobile Design, Brand Design, Art Direction, Pitch Decks, Presentation Design, Marketing Design, Digital Newsletters, Tourism, Print Ads, Stakeholder Interviews, Best Practices in Design, Brochures, Print Media, No-code Development, Presentations, Pixel Perfect, Website Design, Web UI, Web UX, User Testing, Prototyping, Web App UI, Web UI Design, Web UX Design, UX Research, Web App Design, User Experience (UX), Rapid Prototyping, eCommerce, Dashboard Design, System Design, Design Systems, iPad, Case Studies, Brand Strategy, Brand Guidelines, Social Media, Atomic Design, PowerPoint Design, Color Theory, Advertisement Design, Component Libraries, Journey Mapping, Apps, Squarespace, Usability, Mockups, Responsive Design, High-fidelity Prototypes, Content Design, Marketplaces, Ads, Corporate Design, B2B, Tone of Voice, Membership Sites, Subscriptions, Front-end, App UX, App UI, User Journeys, Style Guides, Logo Design, App Design, Newsletter Design, Social Media Design, Creative Concept Development, UX Branding, UI Branding, Affinity Mapping, Card Sorting, Language Learning, Personas, Travel Design, Instagram, Mobile First, UX Audits, Packaging, Package Design, Business Card Design, Typography, Mood Boards, Competitor Analysis & Profiling, Wireframing, Pencil Sketches, Adobe UX, Responsive Web Apps, Conversion Rate Optimization (CRO), Conversion Rate, WordPress Design, User Onboarding, Dashboards, Data Visualization, Healthcare Services, Illustration, Sitemaps, Email Marketing, Copywriting, Artificial Intelligence (AI), Search Engine Optimization (SEO), Loyalty Programs
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