Sofya Kozhurinycheva
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since October 8, 2025
Sofya is a structured and detail-driven graphic designer with 6+ years of experience building brand identity systems across digital, print, and social platforms. She has worked with B2B and consumer-facing clients across the Salesforce ecosystem and the finance, manufacturing, and entertainment sectors. Her approach is clear, systematic, and collaborative—focused on typography, layout, and visual consistency. Sofya is dependable, fast, and comfortable owning projects from idea to final export.
Portfolio
Experience
- Photoshop CC - 10 years
- Illustrator CC - 10 years
- Microsoft 365 - 10 years
- Branding - 6 years
- Identity Design - 6 years
- Graphic Design - 6 years
- Canva - 5 years
- Coordination - 3 years
Tools
- Photoshop CC
- Illustrator CC
- Canva
Work Experience
Presentation Designer
Infectious Diseases Society of America
- Developed executive-level presentation decks for a healthcare organization, translating complex medical and data-driven content into clear, structured visual narratives for leadership and board-level audiences.
- Designed and standardized visual systems (typography, color hierarchy, layout grids) to ensure consistency across multiple decks and materials, improving clarity and brand alignment.
- Maintained strict confidentiality while working with sensitive organizational content, ensuring compliance with client requirements and professional standards.
Graphic Designer
LINET
- Adapted European marketing brochures for the U.S. market by updating medical equipment visuals to match U.S.-approved chair models, finishes, and colorways.
- Performed advanced photo retouching and compositing.
- Delivered fast-turnaround design updates within 1–2 days.
Graphic Designer
Freelance Clients
- Designed and optimized email campaigns, product detail page mockups, and landing pages—boosting engagement and click-through rates by 25%.
- Created motion graphics and animated GIFs that increased social media reach and brand interaction across client channels.
- Retouched 500+ product and lifestyle images, ensuring premium visual quality and cohesive brand presentation.
- Developed full brand systems for tech, retail, and music clients, reinforcing identity consistency and recognition.
- Produced print materials, posters, and merchandise designs that expanded promotional visibility and sales.
- Collaborated with marketing and sales teams to align creative direction with campaign objectives and KPIs.
- Delivered complete creative packages for brands and bands, maintaining 100% on-time delivery and client satisfaction.
Graphic Designer
Cloudsquare
- Led the visual rebranding of Cloudsquare, building a cohesive identity system across digital, print, and web platforms.
- Designed 30+ responsive landing pages to support Salesforce CRM product launches and B2B campaigns.
- Created branded assets including pitch decks, infographics, social media content, and email templates.
- Collaborated with marketing, product, and sales teams to ensure design aligned with business goals and messaging.
- Developed internal style guidelines to maintain brand consistency across all deliverables.
- Retouched images and optimized visual content for clarity, accessibility, and performance.
- Produced high-performing social graphics tailored for Instagram and LinkedIn, improving engagement with Cloudsquare’s B2B audience.
Education
Bachelor of Arts Degree in Graphic Design
California State University, East Bay - Hayward, CA, USA
Certifications
AI Fluency: Framework & Foundations
Anthropic Academy
Claude 101
Anthropic Academy
Advertising Design
UCLA Extension
Skills
Tools
Photoshop CC, InDesign CC, Illustrator CC, Canva, Procreate, Microsoft PowerPoint, Adobe Illustrator, Adobe Creative Suite, Adobe Photoshop, Adobe InDesign, After Effects CC, SharePoint Designer, Claude, AI Tools, Slack, Pardot, Google Analytics
Industry Expertise
Fine Arts
Platforms
SharePoint, WordPress, Salesforce, Shopify
Other
Microsoft 365, Graphic Design, Presentation Design, Web Marketing, Creative Direction, Branding, Identity Design, Visual Identity, Brand Identity, Print, Social Media Design, Pitch Decks, Infographics, Social Media, Brand Design, Marketing Design, Layout, Instagram, Print Design, Design, PowerPoint Design, Visual Design, Collateral Design, Digital Marketing Design, Flyer Design, Promotional Leaflets & Flyers, Promotional Material Design, Sales Enablement, Color Schemes, Pitch Deck Design, Brand Books, Typography, Social Media Advertising, Social Media Content, Sales Pitches, Digital Campaigns, Data Visualization, Illustration, Poster Design, Layout Design, Visual Storytelling, Presentations, Marketing Collateral Development, Facebook Promotion & Advertisement, PDF Design, Design Systems, Banner Ads, Content Design, Digital Advertising, Adobe Creative Cloud, Corporate Design, Generative Pre-trained Transformers (GPT), Coordination, Art Coordination, Management, Paid Advertising, Advertising Design, Analytics, Web Design, Logo Design, B2B, Websites, Billboard Design, TikTok, UX Design, Motion Graphics, Brand Logos, Facebook, Instagram Ads, Organic Social Media, POS, Retail Design, Landing Page Design, Ads, Brand Guidelines, Color Theory, CapCut, Promotion Strategy, SurveyMonkey, Style Guides, Vectorization, UI Design, Mockups, Art Direction, CD Album Design, Identity, Music Marketing, Visual Systems, Catalog Design, Email Marketing, Art, Excel 365, Instructional Design, Video Editing, Politics, Facebook Ads, Packaging, Slideshows, AI Prompts, Artificial Intelligence (AI), Collaboration
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