Publication
Remote Brand Strategy Workshops: The Ultimate Step-by-Step Guide
https://www.toptal.com/marketing/brand-strategists/brand-strategy-workshop
Charlie is currently unavailable
Charlie Osborne
Verified Expert in Design
Designer
Bristol, United Kingdom
Toptal member since September 6, 2019
Bio
Charlie is an award-winning brand identity and web designer with a decade of industry experience in business strategy, graphic design, branding, animation, and digital marketing. His education in psychology has shaped his approach to branding, which is guided by evidence-based thinking and an effective, proven process. Charles runs brand strategy workshops that help businesses define their brand identity and goals and make up the foundation of the designs to follow.
Experience
- Branding - 10 years
- Logo Design - 10 years
- Digital Product Design - 9 years
- Web UI - 8 years
- Web Design - 8 years
- Dashboard Design - 7 years
- SaaS Design - 6 years
- Webflow - 1 year
Portfolio
SocialLead
Landing Page DesignConversion Rate Optimization (CRO)BrandingLogo DesignUX DesignWeb Design+ 21 more
Work Experience
Founder | Lead Designer
2017 - PRESENT
Osborne Branding
- Gained experience working with a range of tech startups, helping them to define and produce their brand identity to stand out in the market. This involved branding workshops, web design, web development, UX/UI, illustration, and animation.
- Worked for Miri marketing, specifically producing a brand design, report dashboard UI design, animated adverts for social media, business cards, web design, and development.
- Refreshed the brand and provided a new website architecture and design for Mercury1, a software development company. Managed the project from the brand workshop through to website design and execution.
- Created social media animations, animated brand reveal videos, teaser content for various channels, and conceptual design work for the client, UCL.
- Crafted a full website redesign to improve user retention, conversions, and build credibility for a software comparison site called Expert Insight. I implemented the full rebrand beginning with a brand strategy workshop.
- Managed a variety of both employees and freelancers, including social media managers, SEO specialists, illustrators, and developers.
Technologies: Adobe InDesign, Adobe Photoshop, Sketch, Adobe Illustrator, Webflow, Adobe After Effects, Adobe Experience Design (XD), Graphic Design, Typography, Color Palettes, Tone of Voice, Storytelling, Digital Design, Brand Books, Social Media, Digital Graphics, Creative Direction, Websites, Conversion Rate, Color Theory, Naming, Marketing, Customer Journey, Layout Design, Interactive Prototypes, Dashboards, Data Visualization, Product Design, Landing Pages, No-code Development, Landing Page Design, ClickFunnels, Digital Product Design, Blockchain & Cryptocurrency, Web 3.0
UX/UI Designer
2023 - 2023
Global Appropriateness Measures
- Facilitated a brand strategy workshop that clarified the client's mission, brand characteristics, market positioning, personas, competitor analysis, and website strategy.
- Designed a refreshed website that positioned GAM as a credible and trustworthy source of healthcare data.
- Redesigned GAM's healthcare metric dashboard to be intuitive to use and in line with the new brand identity. The result was a dashboard that is modern and helpful.
Technologies: Figma, Prototyping, Dashboards, Dashboard Design, UX Design, UI Design, Visual Design, Web Design, Healthcare, Branding, Responsive Web Design (RWD), UI Prototyping, Web UX, Web App UI, Web App UX, Web App Design, Web Applications, Web Dashboards, App UI, Infographics, Data Visualization, User Flows, User Journeys, Sitemaps, Conversion Rate Optimization (CRO), Brand Strategy, Digital Brand Identity, Brand Identity
Graphic Designer
2016 - 2017
Huddle Creative
- Worked in a wide variety of digital design work, including branding, web design, UI and UX, and animation.
- Utilized existing skills as an account manager to effectively communicate design work and concepts to clients.
- Led and generated branding work for S3 Connected Health. This job included brand identity design, web design, web animations, and an explainer video. It also included leading the project and running workshops with new clients.
- Managed clients and was the first point of contact for many clients due to my presentation and management skills.
- Worked on a variety of branding exploration projects for a diverse range of clients.
Technologies: Adobe Experience Design (XD), Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe, Graphic Design, Typography, Color Palettes, Tone of Voice, Digital Design, Brand Books, Social Media, Digital Graphics, Websites, Conversion Rate, Color Theory, Naming, Marketing, Customer Journey, Layout Design, Interactive Prototypes, Dashboards, Data Visualization, Product Design, Landing Pages, Landing Page Design
Creative Account Manager
2014 - 2016
Msix Communications
- Spearheaded creative digital advertising campaigns for clients such as News UK and TalkTalk.
- Developed effective client management and presentation skills and led a team of executive-level designers and marketers.
- Learned how creative efforts can affect campaign performance.
- Developed design principles by working with a team of talented graphic designers.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe CC, Digital Design, Social Media, Digital Graphics, Marketing
Other Experience
Education
2019 - 2019
Certificate in Webflow Web Development
Webflow Masterclass - London, UK
2016 - 2016
Design Excellence Qualification in Graphic Design
Shillington College - London, UK
2007 - 2011
Dual Honours Degree in Psychology and Marketing
Oxford Brookes University - Oxford, UK
Certifications
JUNE 2016 - PRESENT
Graphic Design Certification
Shillington College
Skills
Tools
Adobe, Adobe InDesign, Adobe CC, Illustrator CC, Adobe Experience Design (XD), InDesign CC, Zeplin, Adobe Photoshop, Adobe After Effects, Sketch, Photoshop CC, Lightroom CC, Adobe Illustrator, After Effects CC
Industry Expertise
Health & Wellness, Healthcare, Technology, Creative Tech, Marketing, Cybersecurity, Health, Education
Platforms
Figma, Webflow, Webflow CMS, ClickFunnels, WordPress, Web
Languages
Charity
Other
Websites, Brand Guidelines, Brand Design, Dashboard Design, Digital Product Design, Design, Branding, Discovery Workshops, Web Design, Brand Identity, Digital Brand Identity, Logo Design, Web UI, App UI, Brand Positioning, Workshops, Design Workshops, Workshop Facilitation, SaaS Design, Ideation Workshops, Digital Branding, Product Branding, SaaS, Software as a Service (SaaS), Artificial Intelligence (AI), Brand Strategy, Social Media, Template Design, Visual Design, Social Media Design, Mood Board Design, Landing Page Design, YouTube SEO, User Interface (UI), UX Design, User Experience (UX), UI Design, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Graphic Design, Design Systems, B2B, Enterprise SaaS, Typography, Color Palettes, Tone of Voice, Storytelling, Website Redesign, Agency Websites, Digital Design, Motion Logo Design, Brand Books, Digital Graphics, Character Illustration, Creative Direction, Conversion Rate, Color Theory, Brochure Design, Promotional Leaflets & Flyers, Business to Business (B2B), Customer Journey, Wireframing, Layout Design, Interactive Prototypes, Dashboards, Data Visualization, Product Design, Landing Pages, No-code Development, Presentation Design, Web Illustration, Illustration, Animation, Web Animation, Strategy, Copywriting, Google SEO, User Flows, Naming, Blockchain & Cryptocurrency, Web 3.0, Productivity, Brand Analysis, Strategic Design, Product Strategy, Digital Strategy, Creative Strategy, Business Strategy, Product Styling, Messaging, Software Branding, Design Consultation, Business Consulting, Audience Targeting, Vector Illustration, Discovery, Report Design, Digital Marketing, Social Media Marketing (SMM), Creative Industry, Rebranding, Brand Development, Web Architecture, Software Development, Web UX, UX Strategy, Product Comparison, High-tech Startups, Content Strategy, Consulting, Software, Small & Medium-sized Enterprises (SME), Custom Solutions, Mobile Web, IT Security, Web Security, Digital, Explainer Videos, Icon Sets, Wellness, App UX, Lifestyle, Medicine, Medical Devices, Medical Software, Online Course Design, Educational Games, Nonprofits, Donations, Startup Funding, Ebook Design, Cognitive Behavioral Therapy (CBT), Health IT, Digital Health, Healthcare IT, Public Health, Style Guides, Web UX Design, Search Engine Optimization (SEO), Click-through Rates (CTR), UX Branding, Sitemaps, Web Design Strategy, Web Development, Web Development Strategy, UX Workshops, Mobile Web Design, Desktop Web Design, Web UI Design, Prototyping, UI Prototyping, Web App UI, Web App UX, Web App Design, Web Applications, Web Dashboards, Infographics, User Journeys, Brand Architecture, Framer, ChatGPT, AI Chatbots, AI Design, Data-driven Dashboards, Brand Logos, UI Branding, UI Motion, Interactive UI, Website Design, Web3, Crypto, Cryptocurrency, Pitch Decks, Pitch Deck Design, Pitch Deck Consultant, Investment Funds, Bitcoin, Blockchain, Blockchain Platforms, Blockchain Design, Cryptography
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