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Sam Flaherty
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since April 16, 2018
Bio
A veteran Toptal designer with nearly 2,000 completed hours under his belt, Sam collaborates globally with like-minded clients such as Google, Citibank, Hugo Boss, YouTube, and Levi's to ensure clear and effective communication with their audiences. He has over 15 years of experience in the fields of graphic design, brand creation, digital design, and creative thinking.
Experience
- Web Design - 15 years
- Logo Design - 15 years
- Branding - 15 years
- UI Design - 15 years
- Art Direction - 9 years
- Digital Design - 9 years
- Apps - 7 years
- Creative Direction - 5 years
Portfolio
Work Experience
Freelance Creative Director | Graphic Designer
2013 - PRESENT
Independent
- Engaged as a consultant and creative director on numerous projects for various SMBEs, helping companies establish a creative strategy, vision, and critical path. Built, briefed, and led creative teams to realize that vision.
- Worked on a conceptual project for Google (while at MultiAdaptor in London)—making use of new and interesting interactive technologies and presenting our concepts at the Google Headquarters.
- Created (while at Wordsearch in London) a logo and visual identity for the Scalpel, a new skyscraper set to change the face of London's skyline.
- Conceptualized (while at Grey in London) an advertising campaign for Hugo Boss and created concepts for a range of new special edition packaging.
- Built a variety of work that has been published in a number of books and digital platforms.
- Conducted interviews for the likes of The Brand Identity and Victionary and was featured on The Dots and one of the world's largest creative networks.
- Designed and oversaw (while in Paris) the development of We The People, a fashion, lifestyle, and travel online destination. The website was featured on SiteInspire.com.
Technologies: Adobe Suite, Art Direction, Advertising, Branding, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Adobe CC, Mockups, Digital, Creative Direction, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Yoga, Coding, Typography, Fashion, Blogger, Jewelry, Travel & Leisure, Real Estate, Investments, UI Grid, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, Software as a Service (SaaS), Data Visualization, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Web App Design, Stakeholder Interviews, User Flows, Design Workshops, Style Guides, Artificial Intelligence (AI), User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Fintech, Mailchimp, WordPress Themes, Communication Design, Infographics, Pitch Deck Consultant, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, Adobe Experience Design (XD), B2B, Website Builders, Fashion Design, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Investor Presentations, Mobile App Design, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, UI Prototyping, Consumer Finance, Stationery Design, Squarespace, Landing Pages, Webflow, Layout, UI Development, Pharmaceuticals, Health & Wellness, Biotechnology, UX Audits, Usability Testing, HubSpot, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Government, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Sports, Design, Environmental Graphics, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Canva, Google Slides, Mining, Energy, Websites, Responsive Web Design (RWD), Beauty Products, AI Design, Merchandise, Agriculture, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Fintech Design, Sketch, Figma, After Effects CC, Typesettings, B2C Marketing, SaaS Design, Motion Design, Newsletters, Search Engine Optimization (SEO), UI Motion, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Stakeholder Management, Print Marketing, Art, Pitch Deck Design, Business Services, Wix, Consulting, Sitemaps, PowerPoint Design, UX Research, Complex Application User Interfaces (UI), Design Reviews, User Journey Maps, User Stories, Generative Artificial Intelligence (GenAI), Tailwind UI, PDF Design, UX Branding, Website Design, 3D Design, Desktop App Design, Email Design
Senior Brand Designer
2022 - 2023
All Turtles Corporation
- Helped to oversee the strategic rebranding of Carrot, a global fertility care provider.
- Worked with the team to reconsider and redesign all brand touchpoints, including website, social, presentation templates, flyers, billboards, and more.
- Provided guidance and assistance to junior team members.
Technologies: Visual Design, Branding, Figma, Slack, UI Design, Art Direction, Design Strategy, Web Design, Responsive Web Design (RWD), Marketing Design, Web UI, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Creative Design, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, User Interface (UI), Mobile Web Design, Web Fonts, Color Selection, Digital Branding, Product Design, Mobile, Data Visualization, Layout Design, Style Guides, User Research, Design Systems, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Responsive UI, Color Palettes, Communication Design, Infographics, Brand Books, B2B, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Motion Graphics, Visual Design Language, Editorial Design, Professional Services, Project Management, Tone of Voice, Design, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Google Slides, Websites, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Production Management, Typesettings, B2C Marketing, Motion Design, Workshops, Icon Design, Sales & Marketing, Stakeholder Management, Print Marketing, Pitch Deck Design, Business Services, Consulting, PowerPoint Design, Design Reviews, PDF Design, UX Branding, Website Design, Email Design
Innovative Branding Expert
2020 - 2021
French Florist
- Worked on the repositioning of USA-based French Florist, a nationwide floral retailer.
- Contributed to the full spectrum of identity elements, including logo, typeface, color palette, and photographic art direction, as part of the rebrand. I then applied these to various items, from the eCommerce website to packaging and billboards.
- Advised on wireframing and designed the entire UI, as there was a critical focus placed on the company's eCommerce platform.
- Supported the French Florist team in liaising with developers to ensure the website was designed to a high standard.
- Testimonial: "If you have the privilege of working with him, I suggest you don't miss your chance." – M. Jacobson, CEO.
Technologies: Mobile Web Design, Logotype, Web Fonts, Color Selection, Branding, Luxury Industry, eCommerce, eCommerce UX, eCommerce Design, eCommerce UI, eCommerce Web Design, Digital Branding, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile, UX Wireframes, Layout Design, User Experience (UX), User Flows, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Visual Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Communication Design, Online Banners, Banner Design, Package Design, Brand Books, Web UX Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Mobile App Design, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, UX Audits, Usability Testing, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, UX Design, Product Design, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Illustrator CS5, Google Slides, Websites, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Web App Design, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Figma, Typesettings, B2C Marketing, Newsletters, Search Engine Optimization (SEO), UI Motion, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Stakeholder Management, Print Marketing, Pitch Deck Design, Consulting, Sitemaps, Complex Application User Interfaces (UI), Design Reviews, PDF Design, UX Branding, Website Design, Desktop App Design, Email Design
Senior Graphic Designer
2011 - 2013
Spring in Alaska
- Led the art direction and designed numerous print and digital projects for a range of brands such as Penguin Publishing, Woolworths, Red Bull, and more.
- Communicated with clients, attended briefing meetings, and presented work.
- Created a full studio rebrand during my time at the agency.
- Worked on-location art directing photo and video shoots.
- Mentored interns and junior designers—acting as a senior designer/art director.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), User Flows, Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Mailchimp, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, B2B, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Healthcare, Illustrator CS5, Websites, Responsive Web Design (RWD), Beauty Products, Merchandise, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Typesettings, B2C Marketing, UI Motion, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Print Marketing, Pitch Deck Design, Consulting, Sitemaps, Design Reviews, PDF Design, Website Design, Email Design
Graphic Designer
2010 - 2011
Canvas Group
- Worked on creative projects for Citibank—producing campaigns and print collateral.
- Communicated directly with clients—managing the projects that I was responsible for.
- Presented work and gave pitches directly to clients.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, Real Estate, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Brand Ecosystems, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Brochures, Stationery Design, Layout, UI Development, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Design, Consumer Behavior, Illustrator CS5, Websites, Responsive Web Design (RWD), Small Business, Brand Positioning, Banking & Finance, Desktop, Software, Typesettings, Icon Design, Sales & Marketing, Print Marketing, Pitch Deck Design, Sitemaps, PDF Design
Junior Designer
2009 - 2010
Samdog
- Created a campaign for New Zealand Library Week, including overseeing the onsite photographic art direction at Wellington Library. The campaign was featured heavily throughout New Zealand libraries.
- Designed a campaign for New Zealand Conservation Week, including creating the concept, pitch, illustrations, and all printed and online collateral.
- Designed and developed websites for clients using Samdog's proprietary content management system.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, UX Design, WordPress Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Small Business Design, Grid Systems, Identity, Typography, Graphic Design, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Layout Design, Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Adobe Creative Suite, Color Palettes, B2C, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Brand Logos, Color Schemes, Brand Identity, Rebranding, Brand Ecosystems, Website Redesign, Competitive Analysis, Printing Materials, Brochures, Stationery Design, Layout, Print Ads, Editorial Design, Government, Product Packaging, Design, Illustrator CS5, Websites, Responsive Web Design (RWD), Small Business, Brand Positioning, Desktop, Typesettings, Icon Design, Sales & Marketing, Print Marketing, Pitch Deck Design, PDF Design
Art Director
2008 - 2010
Fluro Magazine
- Determined the design direction and was responsible for the layout articles.
- Collaborated with the writers to create interesting, readable articles.
- Managed the print production and proofed the magazine before it went to press.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Custom Logos, Web, Adobe, Visual Identity, Creative Design, Print Media, Writing & Editing, Posters, Grid Systems, Identity, Typography, Layout Design, Logo Design, Print, Adobe Creative Suite, Color Palettes, Communication Design, Brand Logos, Color Schemes, Brand Ecosystems, Printing Materials, Stationery Design, Layout, Print Ads, Editorial Design, Illustrator CS5, Websites, Small Business, Brand Positioning, Typesettings, Print Marketing
Education
2006 - 2007
Bachelor of Commerce Degree in Marketing
University of Victoria - Wellington, New Zealand
2003 - 2006
Bachelor of Arts Degree in Graphic Design
University of Otago - Dunedin, New Zealand
Skills
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe, Photoshop CC, InDesign CC, Illustrator CC, Adobe CC, Adobe Creative Suite, Illustrator CS5, Wix, UI Grid, Mailchimp, Microsoft PowerPoint, Canva, Google Slides, After Effects CC, Sketch, Premiere Pro CC, Adobe Experience Design (XD), Slack
Languages
Visual Design Language
Platforms
Adobe Suite, Web, Blogger, Shopify, WordPress, Figma, Mobile, iOS, Desktop, Webflow
Industry Expertise
Fashion, Investments, Pharmaceuticals, Health & Wellness, Consumer Products, Technology, Professional Services, Government, Luxury Goods, Food & Beverage, Sports, Healthcare, Banking & Finance, Sales & Marketing, Travel & Leisure, Real Estate, Advertising, Marketing
Other
Websites, Visual Design, Logo Design, Business Card Design, Posters, Jewelry, eCommerce, eCommerce UI, eCommerce Web Design, Shopify Design, Logotype, Startups, Small Business Design, UX Design, Grid Systems, Identity, Typography, Web Design, Branding, Visual Identity, Mockups, Digital, Presentations, Communication, Creative Direction, Digital Creative Direction, Creative Design, Print Media, Web UI, Print, Art Direction, Digital Design, Graphic Design, Social Media, App Design, Apps, User Interface (UI), UI Design, UI Branding, Visual Storytelling, Brand Design, Design Strategy, Responsive Web Design (RWD), Marketing Design, Mobile Web Design, Color Selection, Luxury Industry, Digital Branding, Product Design, Software as a Service (SaaS), Data Visualization, Packaging, Print Design, Product Packaging, Layout Design, Landing Page Design, Responsive Web Apps, Web App Design, Design Systems, Pitch Decks, Presentation Design, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Brand Guidelines, Newsletter Design, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Fintech, Communication Design, Online Banners, Banner Design, Package Design, Brand Books, B2B, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Investor Presentations, Digital Advertising, Mobile App Design, Mobile Design, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Consumer Finance, Stationery Design, Squarespace, Landing Pages, Layout, UI Development, Biotechnology, UX Audits, AI Design, Print Ads, Editorial Design, SaaS, Project Management, Tone of Voice, Design, Environmental Graphics, Women's Health, Consumer Behavior, Mining, Energy, Beauty Products, Merchandise, Agriculture, Small Business, Brand Positioning, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Fintech Design, Typesettings, B2C Marketing, SaaS Design, Newsletters, UI Motion, Workshops, Icon Design, Consumer Packaged Goods (CPG), Stakeholder Management, Print Marketing, Art, Pitch Deck Design, Business Services, Consulting, Sitemaps, PowerPoint Design, UX Research, Complex Application User Interfaces (UI), Design Reviews, User Journey Maps, User Stories, Generative Artificial Intelligence (GenAI), Tailwind UI, PDF Design, UX Branding, Website Design, Desktop App Design, Email Design, Wireframing, Yoga, WordPress Design, Website CMS, Prototyping, Web Fonts, Naming, UX Wireframes, User Experience (UX), Design Workshops, Style Guides, User Research, UX Strategy, User Journeys, Interaction Design (IxD), Dashboard Design, WordPress Themes, Infographics, Pitch Deck Consultant, Web UX Design, LinkedIn Marketing, GoDaddy, UI Prototyping, Usability Testing, HubSpot, Motion Graphics, Conversion Rate Optimization (CRO), Motion Design, Search Engine Optimization (SEO), 3D Design, eCommerce Design, Custom Logos, eCommerce UX, Coding, Writing & Editing, Web UX, Strategy, Consumer Branding, Food Packaging, Print Marketing Design, Stakeholder Interviews, User Flows, Artificial Intelligence (AI), Illustration, Company Naming, Research
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