Aaron Yuan, Designer in Shanghai, China
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Aaron Yuan

Verified Expert  in Design


Shanghai, China
Toptal Member Since
January 17, 2017

With a master's degree in branding design, Aaron has been working as a graphic designer for 10 years. He is dedicated to crafting meaningful designs and using them to bring clarity to complex problems—all while creating solutions that put people first.


Work Experience

UI/UX and Product/Branding Designer

2015 - PRESENT
  • Designed and delivered products for clients in a variety of industries, including food, technology, and fashion.
  • Used design to clarify complex problems and create solutions that put people first.
  • Collaborated with clients to understand their business, needs, and customers and become a part of a brand we truly love and believe in.
Technologies: Sketch, Adobe CC, Dashboard Design, Information Architecture (IA), System Design, User Experience (UX), Squarespace, WordPress, Mobile UX Design, Mobile UX, HTML, Pitch Decks, Wix, Minimum Viable Product (MVP), Material Design, Brainstorming, Miro, Early-stage Startups, Packaging, Best Practices in Design, No-code Development, Clean Design, International Marketing, InVision App, Microsoft Power Apps, Audits, Jobs to be Done (JTBD), Front-end Design, Layout Design, Lean Startups, Artificial Intelligence (AI), Digital Advertising, UX Strategy, Color Schemes, Creative Tech, UI Audits, Technology, Bootstrap, HTML5, Interactive UI, Entertainment & Leisure, Pitch Deck Design, Health & Wellness

UX/UI Designer for a community & e-commerce platform

2023 - 2023
Freiheit Group Limited
  • Created a fully engaging and suitable brand system, including brand personality, logo, typography, colors, digital etc.
  • Built a complex e-commerce website based on Shopify which only include shopping feature but also a community.
  • Created a lot of assets for marketing purposes, instagram, email, G-ads etc.
Technologies: Shopify, Mobile UI, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, Web Design, UI Design, Project Management, Product Design, Figma

Website Designer for an Educational Website

2022 - 2022
Practicle Pte Ltd
  • Created many cute 3d characters for different purposes like websites, marketing materials etc.
  • Built a website and dashboard using the design system I created.
  • Created a design system that only works for website but also dashboard.
Technologies: Web Design, Websites, Website Redesign, Figma, Wireframing, Web Page Mockups, Gaming, Online Gaming, Casinos & Gaming

UX/UI Designer for Yearbook application

2021 - 2022
TreeRing Corporation
  • Re-designed a whole branding/design system from front end to back end.
  • Re-designed the company website and completed re-designed the whole user dashboard with a significant improvement not only UI but UX.
  • Created tons of marketing materials that increased subscription by 15%-20%.
Technologies: UX Design, UI Design, Dashboards, Responsive Web Design (RWD), Style Guides

Art Director, Asian Pacific

2021 - 2021
Colgate-Palmolive Philippines
  • Upheld and evolved Colgate's digital brand guidelines, including imagery styles, color palettes, and visual language, to ensure brand experiences are best in class.
  • Coordinated with content strategists to conceptualize, design, and execute digital creativity, supporting the overarching brand experience goals designated by brand design managers.
  • Coached and maintained UX design best practices, such as design, typography, and video, with UX teams to inspire best-in-class experiences.
  • Collaborated with copywriters and designers to develop campaigns, minisites, social media design, and more.
Technologies: Sketch, Adobe Photoshop, Microsoft PowerPoint, Data Visualization, Product Design, Marketplace Design, Visual Identity, eCommerce, Design Sprints, Concepting, Strategy, Presentation Design, A/B Testing, Creative Direction, Marketing Design, Social Media Design, Presentations, Brand Development, Brand Guidelines, User Interviews, Design Leadership, User Personas, Social Media, BigCommerce, B2C, Digital Design, Design Reviews, Marketing, Ideation Workshops, Innovation, Brand Identity, Instagram Ads, Facebook Ads, Google Ads, Ad Design, Banner Ads, Advertising Design, Pitch Presentations, Collateral Design, eCommerce UX, eCommerce UI, Audience Targeting, Customer Relationship Management (CRM), Communication, Team Leadership, Design Thinking, International Marketing, Apple Keynote, Keynote Templates, Art Direction, Product Consultant, Competitive Analysis, Scheduling Tools, Collateral, Email Template Design, Marketplaces, Search Engine Optimization (SEO), Rebranding, Design Production, UX Strategy, Research, User Onboarding, Analytics, Design Consultation, eCommerce Design, Color Schemes, UI Audits, Atomic Design, Canva, Consumer Products, Personas, Heuristic Review, Direct to Consumer (D2C), Design Strategy, Newsletters, Workshops, Advertising, Pitch Deck Design, Business Intelligence (BI), Health & Wellness

Design Director

2011 - 2014
  • Designed a platform for landlords and renters to manage their properties easily.
  • Helped them build a strong design system and redesigned the whole website, web app, and marketing materials.
  • Managed to raise two series of funding while I was working in a team and gathered more than 13% of users in each quarter.
Technologies: Sketch, Principle, Adobe Photoshop, Commercial Real Estate

UI/UX Designer

2011 - 2012
Games TV
  • Designed a platform for gamers to watch the live show for games.
  • Worked with the team to redesign the whole platform and increase conversion annually.
  • Conducted a lot of A/B testing to improve the whole user experience participating in the design team.
Technologies: Adobe CC, A/B Testing, UX Branding, App UI, Web UX, Web UI, Game Design, Gaming, Mobile Game Design

Graphic Designer

2009 - 2011
  • Worked in many different industries for many clients, from job searching to real estate. As a team, we created successful branding, marketing strategies, etc., for each client.
  • Created a great team workflow for the clients and the internal design team in a world without apps like Jira and Asana.
  • Gained a great relationship with team members and also the clients.
Technologies: Adobe CC, Product Design, Ads, Marketing Design, Web Marketing

Director of Design

2008 - 2009
Crab Secret
  • Designed a whole visual system and guideline for an underwear company. Including website, online store, photography etc.
Technologies: Photography, Adobe Photoshop
2011 - 2014

Master of Fine Arts Degree in Graphic Design

Academy of Art University - San Francisco, CA, USA


Figma, Adobe Illustrator, Adobe Photoshop, Apple Keynote, Sketch, InVision, Adobe Creative Suite, After Effects CC, Miro, Illustrator CC, Photoshop CC, Balsamiq Mockups, InVision App, Microsoft Power Apps, MockFlow, Canva, Adobe After Effects, Principle, Microsoft PowerPoint, Wix, Procreate, Adobe CC, Blender


Visual Design Language, HTML, HTML5, CSS


WordPress, Android, iOS, Web, Mobile, BigCommerce, Shopify, MacOS

Industry Expertise

Education Technology (Edtech), Marketing, Creative Tech, Technology, Consumer Products, Entertainment & Leisure, Advertising, Professional Services, Health & Wellness, Education, Real Estate, Casinos & Gaming


Web App UI, Mobile UI, Presentation Design, Vi, Product Design, Dashboard Design, Web Design, Websites, Web UI, Dashboards, UI Branding, App UX, Branding, Design, Graphic Design, Illustration, App UI, Logo Design, Corporate Identity, UX Design, Data Visualization, Information Architecture (IA), Web App Design, UI Design, Mobile UI Design, System Design, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Visual Design, Squarespace, High-fidelity Mockups, Wireframing, Mood Boards, Mobile App Design, Mobile Design, Brand Books, Visual Identity, Brand Design, Web App UX, Landing Page Design, Design Systems, User Flows, Mobile App UI, Prototyping, UI Prototyping, UX Flows, Mobile Apps, UX Prototyping, eCommerce, Mobile UX Design, iOS UI Design, Mobile UX, Mobile Mockups, Design Sprints, App Design, Digital Marketing Design, MVP Design, User Journeys, Landing Pages, Web UX Design, Fintech, Android UI Design, Journey Mapping, A/B Testing, Workflow, Usability Testing, Mockups, Product Branding, User Experience Strategy, Creative Direction, Marketing Design, Pitch Decks, Presentations, Brand Development, Brand Guidelines, Responsive UI, Badges, User Experience Design, Responsive, Responsive Design, Mobile First, Startups, User Testing, Component Libraries, UI Components, Tables, UX Branding, Web Components, Template Design, Design Leadership, User Stories, CRM Design, User Personas, Social Media, Commercial Real Estate, B2C, Digital Design, Interaction Design (IxD), Design Reviews, User Research, Minimum Viable Product (MVP), Form Design, Enterprise Design, Material Design, Rapid Prototyping, Ideation Workshops, Brainstorming, Innovation, UX Wireframes, Feature Prioritization, Monetization, B2B, Gamification, UX Analysis, Interface Design, UX Mentoring, UX Research, iOS UX Design, Videos, SaaS Design, Brand Strategy, Brand Identity, Web Applications, Interactive Dashboards, Information Design, Early-stage Startups, Digital Product Design, Instagram Ads, Facebook Ads, Google Ads, Ad Design, Banner Ads, Advertising Design, Mobile Payments, Web UI Design, High-fidelity Prototypes, Pitch Presentations, Packaging, Collateral Design, Conversion Rate, Web Content, eCommerce UX, eCommerce UI, B2B2C, Audience Targeting, Website Redesign, Customer Relationship Management (CRM), Content Management Systems (CMS), User Validation, Complex Application User Interfaces (UI), Data Architecture, Infographics, Multimedia, Multimedia Design, SaaS, Iconography, Icon Design, Line Icons, Social Networks, UX Audits, Best Practices in Design, Interactive Prototypes, Style Guides, Cross-platform UX, PowerPoint Design, Hand-drawn Illustrations, Email Templates, Motion Graphics, Learning, Communication, Team Leadership, Mobile Game UI, Identity Design, Design Ops, Process Optimization, Service Design, Enterprise SaaS, Color Palettes, No-code Development, Interactive Maps, Design Thinking, Clean Design, Logotype, International Marketing, Keynote Templates, Art Direction, Management Systems, Product Consultant, Collaboration, Competitive Analysis, Quizzes, Tablet UX, Typography, Tone of Voice, Scheduling Tools, UX Assessment, Product Roadmaps, Gaming, Material UI, Collateral, Email Design, Mobile Game Design, Android App Design, Instructional Design, Native Mobile Apps, Audits, Rewards Programs, User Validation Testing, Jobs to be Done (JTBD), App Icon Design, Web Application Design, Product Strategy, Layout, Fintech Design, Business to Business to Consumer (B2B2C), Email Template Design, Responsive Web Apps, Layout Design, Lean Startups, Redesign, Investor Presentations, Digital Advertising, Digital Brand Identity, Rebranding, Brand Ecosystems, Design Production, UX Strategy, Research, White Label Design, User Onboarding, Data-driven Dashboards, Analytics, Complex Web Systems, Design Consultation, eCommerce Design, Color Schemes, iPad, Proof of Concept (POC), UI Audits, Auditing, Atomic Design, User Journey Maps, Software as a Service (SaaS), Front-end Development, Bootstrap, Software, Interactive UI, Finance, Social Media Covers, Social Media Posting, Personas, Heuristic Review, Direct to Consumer (D2C), Low-fidelity Mockups, Landing Page Designer, Brand Logos, Design Strategy, Learning Management Systems (LMS), React Native, Conversion Rate Optimization (CRO), Digital Illustration, Usability, UI Motion, Newsletters, Pitch Deck Design, Business Intelligence (BI), Business Services, DSLR Photography, Animation, Web UX, Marketplace Design, Booking, Apps, Edtech Design, Concepting, Strategy, Cryptocurrency Exchanges, UX Review, SEO Audits, Managed Security Service Providers (MSSP), Low-fidelity Prototypes, Social Media Design, Cryptocurrency, User Interviews, Video Editing, Cross-platform, Game Design, Loyalty Programs, Marketplaces, Search Engine Optimization (SEO), Motion Design, Font Design, Workshops, Property Management, Photography, Ad Posters, Wireframe to Product, Ads, Web Marketing, Web Page Mockups, Online Gaming, K-12 Education, Front-end Design, Artificial Intelligence (AI), Project Management

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