Verified Expert in Design
Aaron Yuan is a graphic designer with a master's degree in branding design. He's been working as a graphic designer for ten years. He creates design with meaning, using design to bring clarity to complex problems and create solutions that put people first.
BuildonMe UI Branding and Web App Redesign
UI/UX | Product/Branding Designer
- Designed and delivered products for clients in a variety of industries, including food, technology, and fashion.
- Used design to bring clarity to complex problems and create solutions that put people first.
- Collaborated with clients to understand their business, needs, and customers and become a part of a brand we truly love and believe in.
Art Director Asian Pacific
- Upheld and evolved Colgate's digital brand guidelines, including imagery styles, color palettes, and visual language to ensure brand experiences are best in class.
- Coordinated with content strategists to conceptualize, design, and execute digital creativity, supporting the overarching brand experience goals designated by brand design managers.
- Coached and maintained UX design best practices, such as design, typography, and video, with UX teams to inspire best-in-class experiences.
- Collaborated with copywriters and designers to develop campaigns, minisites, social media design, and more.
- Designed a platform for landlords and renters to manage their properties easily.
- Helped them build a strong design system and redesigned the whole website, web app, and marketing materials.
- Managed to raise two series of funding while I was working in a team and gathered more than 13% of users in each quarter.
- Designed a platform for gamers to watch the live show for games.
- Worked with the team to redesign the whole platform and increase conversion annually.
- Conducted a lot of A/B testing to improve the whole user experience participating in the design team.
- Worked in many different industries for many clients, from job searching to real estate. As a team, we created successful branding, marketing strategies, etc., for each client.
- Created a great team workflow for the clients and the internal design team in a world without apps like Jira and Asana.
- Gained a great relationship with team members and also the clients.
Director of Design
- Designed a whole visual system and guideline for an underwear company. Including website, online store, photography etc.
Master of Fine Arts Degree in Graphic Design
Academy of Art University - San Francisco