Becky Martin

Designer in Amsterdam, Netherlands

Member since October 22, 2018

Dedicated to meaningful design and improving lives, Becky is an experienced designer with a demonstrated history of working in the information technology and service industry. She's skilled in UX, UI, product design, graphic design, conceptual thinking, marketing, identity, and branding. Becky has degrees in psychology and design and has worked with international clients such as Nike, Uber, Coca-Cola, Mars, Reebok, and Disney.

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Portfolio

Digital Design

Star Wars Solo Card Collection App
- Visual Design
- UX Design
- Interaction Design (IxD)
- User Flows
- Wireframing
- Animation
- Game Design
- Augmented Reality (AR)
- Virtual Reality (VR)
- Virtual Reality App Design
- Art Direction
- Creative Direction
- User Testing
- Loyalty Schemes
- Loyalty Programs
- Loyalty Applications
- Collection
- Toys & Children's Products
- Card UI
- Entertainment & Leisure
- Film & Television
Nike Football (Soccer) Graphic Design
- Sports
- Graphic Design
- Branding
- Apparel & Accessories
- Clothing
- Sportswear
- Sportswear Design
- Corporate Design
- User Research
- User Interviews
- Testing
RFP Magazine Design
- Telecommunications
- Magazines
- Graphic Design
- Layout Design
- Marketing
- Marketing Design
- Reports
- RFPs
- Illustration
- Typography
- Agile
- Scrum
- Design Thinking
- Proposal Design
- Presentations
Ride Cycling App | Concept
- Concepting
- Conceptual Design
- Innovation
- Digital Innovation
- Technology
- App UX
- UX Research
- User Needs
- App Design
- Sports
- Branding
- Logo Design
- Art Direction
- Creative Direction
- Design Thinking
- User Personas
- WatchOS
- Fitness
- Fitness Trackers
- Weather
- Wireframing
- User Journeys
Peaks Investment App
- App Design
- Investment Banking
- Visual Design
- Interaction Design (IxD)
- UX Design
- Finance
- Investment Banking Technology
Banking Investment App
- App Design
- Visual Design
- Investment Banking
- iOS UX Design
- Android App Design
- Conceptual Design
- Chatbots
- Investing
- Investment Learning
- Investment Banking Technology
- Banking & Finance
- Private Banking
Archimedes Insurance App
- Visual Design
- Interaction Design (IxD)
- App UX
- Insurance
- User Flows
- Chatbots
- Onboarding
Executive Investor Website | Descartes
- Web Design
- Visual Design
- UX Design
- UI Design
- Branding
- Style Guides
- Photography
- Finance
- Investment Banking
- Investment Learning
Farm Game App
- Games
- Game Design
- UX Design
- UI Design
- Illustration
- User Testing
- Children's Illustration
- Educational Games
- Visual Design
- Animation

Employment

Founder | Freelance Designer
2018 - PRESENT
Becky Martin Design
- Founded and ran a freelance design business specializing in design consultation.
- Ran workshops and facilitated Google design sprints.
- Designed a web app for the world's largest pharmaceutical company enabling chemists and salespeople to communicate efficiently and create more ecologically friendly chemical products.
- Designed salespeople's marketing and animation materials for Uber during their rebranding.
- Designed a magazine for an agile consultation firm in Amsterdam—telling a story about their work and core values while displaying their workshops and training sessions on offer.
Technologies: Design Thinking, Design Sprints, Zeplin, InVision, Adobe Suite, Sketch, Banner Design, Web Banner Design, Figma
Senior Digital Designer
2021 - 2022
WeTransfer
- Worked as a concept and visual designer for WeTransfer’s unique and award-winning advertising space, collaborating with a team of talented designers and developers to create beautiful, non-distracting ad campaigns.
- Created ads ranging from static and video to highly interactive customer builds, resulting in greater storytelling and, therefore, higher click-through and engagement rates.
- Designed a web app to enable WeTransfer clients to create their advertising in a simple modular ad creation app. This work included UX flows, user interviews, flows, stories, and visual design.
Technologies: Figma, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Social Media Covers
Freelance Designer
2018 - 2019
WeTransfer
- Concepted, mocked up, and designed numerous advertising campaigns that ran live on the WeTransfer platform.
- Worked on campaigns ranging from static and video to animated and interactive.
- Collaborated with a team of other talented designers and developers to create the best possible experiences for WeTransfer users.
- Coded various campaigns to be fully responsive, lightweight, and optimized on the platform using HTML, CSS, and JavaScript.
Technologies: JavaScript, CSS, HTML, Adobe Suite, Marketing Campaign Design, Advertising Design, Social Media Design, Digital Marketing Design, Advertising, Menu Design
University Professor
2018 - 2019
Hogeschool van Amsterdam
- Taught the course, Designing for Purpose to third-year university design students.
- Taught the course, Visual and Interaction Design to third-year university design students.
- Mentored and guided design students through their studies.
Technologies: Microsoft PowerPoint, Sketch
Visual Designer | Animator
2018 - 2018
Uber
- Created marketing and brand communications for campaigns for EMEA regions.
- Made graphic design assets for the rollout of Uber's new branding.
- Created animation and video assets for the rollout of Uber's new branding, working with provided style guides.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Print Marketing Design, Print Design
Creative Lead
2016 - 2018
IceMobile
- Led a team of eight in designing and delivering digital solutions for the instant loyalty programs, working in collaboration with the brand loyalty team.
- Conceptualized and designed the UX and visuals for a farm building game that was successfully sold and delivered in over 20 countries and achieved nearly 1 million players.
- Spoke at knowledge-sharing sessions, meetups, and conferences on the topic of designing for play, emotion, and ethics.
- Facilitated workshops for concept brainstorms and design thinking.
Technologies: InVision, Principle, Adobe After Effects, Adobe Suite, Zeplin, Sketch, Gamification
Visual Designer
2015 - 2016
Virtual Affairs
- Designed the marketing materials, corporate blog, white papers, and corporate style guide for virtual affairs.
- Strategized and designed the user experience and visuals for multi-device insurance, investment, and banking platforms.
Technologies: Adobe Suite, Zeplin, Sketch
Visual Designer
2015 - 2016
ABN Amro
- Created the visual tone of voice for ABN Amro corporate banking’s new website.
Technologies: Sketch, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Graphic Designer
2012 - 2015
Nike
- Designed the federation and club fanwear collections.
- Worked, in a team, to design the federation team football kits, presentations, and brand material.
- Designed and branded the athlete journey apparel collections.
- Managed seasonal projects and planned product lines.
- Developed 3D modelling and animation best practices.
- Researched and implemented trends, color, and innovation.
- Gathered athlete and consumer insights and feedback.
- Visited and worked with product creation centers in Asia and Europe.
Technologies: Adobe Suite, Poster Design
Graphic Design
2008 - 2012
Becky Martin Design
- Designed the branding and marketing communications for various freelance clients.
Technologies: WordPress, Adobe Suite
Graphic Designer
2010 - 2011
Reebok Crossfit
- Designed branding and marketing tools.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Graphic Design and Marketing
2009 - 2010
Smyth Galleries
- Designed exhibition branding, advertisements, catalogs, and exhibition environments (wayfinding, labels).
- Created marketing materials and controlled gallery marketing.
- Maintained the gallery’s website.
Technologies: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Education

Master's Degree in Master of Arts in Ethics
2020 - 2022
Dublin City University - Dublin (Remote from Amsterdam)
Bachelor of Science Degree in Psychology and Communication
2011 - 2014
Massey University - Palmerston North, New Zealand
Bachelor of Design Degree in Graphic Design and Visual Communication
2006 - 2009
Unitec New Zealand - Auckland, New Zealand
Spent an Exchange Year in Graphic Design for Marketing
2008 - 2008
Kwantlen University College - Vancouver, Canada

Certifications

Certified Product Owner
AUGUST 2018 - PRESENT
Agile Alliance
Certified Scrum Master
JULY 2018 - PRESENT
Agile Alliance
Design Sprint Master
JULY 2018 - PRESENT
Design Sprint Academy

Experience

Graphic Design10 years
Branding9 years
Design Thinking8 years
UI Design6 years
Visual Design6 years
UX Design5 years
App Design5 years
Google Design Sprints3 years

Location

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Designer in Amsterdam, Netherlands

Portfolio

Employment

Founder | Freelance Designer

Senior Digital Designer

Freelance Designer

University Professor

Visual Designer | Animator

Creative Lead

Visual Designer

Visual Designer

Graphic Designer

Graphic Design

Graphic Designer

Graphic Design and Marketing

Education

Certifications

Experience

Location