Vittoria Di Giusto
Verified Expert in Design
Designer
Saint Julian's, Malta
Toptal member since August 15, 2022
Vittoria is a creative designer with over a decade of experience in different industries and roles, from graphic design, branding, and marketing to UI/UX, product design, and art direction. Vittoria's achievements as a designer, illustrator, and art director across different industries, such as advertising, beauty and fashion, finance, and education, are rooted in constant and growing curiosity about the world, people, technology, and the arts.
Experience
- Graphic Design - 15 years
- Branding - 10 years
- Project Design & Management - 10 years
- Creative Strategy - 7 years
- UI Design - 7 years
- Product Design - 7 years
- Interactive Prototypes - 7 years
- Art Direction - 5 years
Portfolio
Alter Native Music Festival
Health & Co. Brand
Web International Services (WIS) Rebranding
Barcelona Orgullosa Campaign
Ildo Motion Video
Work Experience
Digital Design Manager
ISDIN
- Provided project management while overseeing and guiding my team members' day-to-day tasks.
- Developed a strategic approach to art direction and created criteria for content and visuals within our community pages.
- Ideated creative campaigns in collaboration with creative directors, copywriters, producers, and designers.
Creative Designer
Self-employed
- Helped multiple clients develop their brand identity from scratch and across channels, including any digital or printed product design application.
- Managed various projects and client requirements while continuously mastering new skills.
- Built my UI/UX design expertise and significantly expanded my research methodologies.
Head of Design
Web International Services
- Grew a small team of equally experienced designers to a thriving multi-layer organization split into UX and visual units.
- Initiated a data-driven approach for the scrum teams by introducing a UX research hub. This process included defining its initiative roadmap and creating the entire process from scratch.
- Educated other departments on the business value of design through workshops and talks to eliminate the perception of our business as a feature factory.
- Established the much-needed rebrand of the company's outdated and generic identity working closely with copywriters. The result was a fresh and original brand with all applications.
Senior Designer
VistaPrint
- Created a new, efficient process for artwork creation and mockup production from scratch, directing the clothing and bags and promotional products lines of business.
- Collaborated with the creative director, pushing toward a new art direction concept to create imagery alignment and consistency across markets and cultural contexts, with inclusive and diverse casting, props, backdrops, and styling.
- Built a necessary bridge between the art direction side of the business and the UX department, focused on the users' needs and continuously sharing and initiating improvements following direct feedback and insights.
Graphic Designer
Wayfair
- Created catalogs, campaigns, and daily sales visuals as the sole designer of the Joss and Main brand in the EU.
- Developed a new process to facilitate the visual requests to match flash sales collections in constant collaboration with buyers.
- Worked on multiple Wayfair campaigns across EU markets for digital and printed formats.
Graphic Designer
EC English Language Centers
- Facilitated and supported the partnerships and performance of the sales team with innovative and market-relevant graphic assets, such as print, merch, digital campaigns, booklets, and more.
- Designed extensive catalogs that displayed all the available opportunities for English language school packages, locations, and experiences across different markets.
- Developed the brand merchandising and applications within the interior design of the schools for different locations around the world.
Education
Master's Degree in Art Direction
LaBasad, Barcelona School of Arts & Design (Online) - Barcelona, Spain
Postgraduate Degree in Creativity in Art Direction
Seeway (Acquired by LCI Barcelona) - Barcelona, Spain
Bachelor's Degree in Graphic Design
Idep Barcelona - Barcelona, Spain
Secondary School Diploma in Fine Arts
Liceo Artistico Sello - Udine, Italy
Vocational Degree in Press and Pre-press
Civiform Vocational Training Centre - Cividale, Italy
Certifications
Python Foundations Course
ICE Malta
Skills
Tools
Sketch, Illustrator CC, InDesign CC, Photoshop CC, Miro, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Jira, Confluence, InVision, Google Sheets, Usertesting.com, Hotjar, Lookback, Canva, Adobe CC
Platforms
Figma, WordPress, iGaming, Shopify
Languages
Python, HTML, CSS
Other
Graphic Design, Branding, Creative Strategy, Print Ads, Web UX, Graphics, Mockups, Logo Design, Brand Guidelines, Web Design, Marketing Design, Mobile UI, White Papers, Digital Editorials, Presentation Design, Client Presentations, Prototyping, Casino Games, Websites, User Interface (UI), Elementor, Mood Boards, Print Design, Promotional Leaflets & Flyers, Art Direction, Photography Direction, Product Design, Illustration, Visual Design, Project Design & Management, UX Design, UI Design, Design Systems, eCommerce, Affiliate Marketing, Pitch Decks, Kanban, Digital Illustration, User Experience (UX), Agile, Scrum, Color Theory, Image Retouching, Calligraphy, Editorial Design, Presentations, Marketing Research & Analysis, Lettering, Design Management, Team Mentoring, Responsive Design, Interactive Prototypes, Mobile UX, Ebooks, Social Media Design, Landing Page Design, Esports, User Testing, Social Media, Shopify Design, Marketing Materials, Copywriting, Front-end Design, Cryptocurrency, Photography, Typography, B2C Marketing, Packaging, 360 Campaigns, Product Photography, Set Design, Research, App UI, UX Research, Design Thinking, Programming, Hand Drawing, Art & Painting, Art History, Google Data Studio, User Interviews, Offset Printing, Web to Print, Book Binding, Letterpress Printing, Material Design, Social, UI Motion, Animated GIFs, Web UI Design, Brand Design, Squarespace, Brand Strategy, Office 365, Midjourney
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