Toptal Blog

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

What happened to Blackberry? The company, once the most valuable in Canada, has effectively been a zombie stock for a while. Is the picture painted by the stock a fair one, particularly for a company whose revenues are up 20% YoY?

The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Giving and receiving feedback—without losing one's cool—is an art. It's incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.

Secure payment processing is a key prerequisite for any eCommerce operation. If it fails, the consequences can be catastrophic for any company, big or small. In this article, Toptal Ruby on Rails Developer Henrique Reinaldo Sarmento outlines how you can create a Ruby on Rails eCommerce app, leveraging PayPal and Stripe for reliable and secure payments.

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

Recession-proof industries either provide an absolute necessity that consumers will always keep purchasing, or have characteristics that are conducive to experiencing increased demand in downturns.

Unwanted AI bias is already a widespread problem. Machine learning models can replicate or exacerbate existing biases, often in ways that are not detected until release. So what can be done about it?