Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Built To Convert – Landing Page Design Best Practices

by Cameron Chapman

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

9 minute readContinue Reading
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Inside the Realm of Tech Influencers

by Pete Privateer

Tech influencers help buyers navigate the crowded landscape of IT vendors by analyzing the strengths and weaknesses of key industry players and selecting the market leaders.

9 minute readContinue Reading
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What Happened to BlackBerry: Zombie Stock or Comeback King?

by Natasha Ketabchi

What happened to Blackberry? The company, once the most valuable in Canada, has effectively been a zombie stock for a while. Is the picture painted by the stock a fair one, particularly for a company whose revenues are up 20% YoY?

7 minute readContinue Reading
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The Future of UX Is Our Humanity

by Brian Pagán, MSc, PDEng

The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

7 minute readContinue Reading
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Stay Cool: How to Take Design Feedback Strategically

by Bree Chapin

Giving and receiving feedback—without losing one's cool—is an art. It's incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.

12 minute readContinue Reading
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Integrating Stripe and PayPal Payment Methods in Ruby on Rails

by Henrique Reinaldo Sarmento

Secure payment processing is a key prerequisite for any eCommerce operation. If it fails, the consequences can be catastrophic for any company, big or small. In this article, Toptal Ruby on Rails Developer Henrique Reinaldo Sarmento outlines how you can create a Ruby on Rails eCommerce app, leveraging PayPal and Stripe for reliable and secure payments.

25+ minute readContinue Reading
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Maximalist Design and the Problem with Minimalism

by Danae Botha

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7 minute readContinue Reading
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The 6 Most Recession-Proof Industries

by Alex Graham, CFA

Recession-proof industries either provide an absolute necessity that consumers will always keep purchasing, or have characteristics that are conducive to experiencing increased demand in downturns.

6 minute readContinue Reading
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Machines and Trust: How to Mitigate AI Bias

by Michael McKenna

Unwanted AI bias is already a widespread problem. Machine learning models can replicate or exacerbate existing biases, often in ways that are not detected until release. So what can be done about it?

13 minute readContinue Reading

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