Toptal Blog

The Toptal Blog is the top hub for developers, designers, management consultants, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Create Engaging UI Components: A Figma Animation Tutorial

Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

10-minute readContinue Reading
Anna Muratova

Anna Muratova

Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9-minute readContinue Reading
Asset Mendesh

Asset Mendesh

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s degree in economics and business, and a master’s degree in strategic marketing from Imperial College Business School in London, UK.

IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

10-minute readContinue Reading
John S. Doss

John S. Doss

John is a finance and technology leader with deep expertise in enterprise architecture and business strategy. With a unique blend of IT and business knowledge, he has successfully developed digital transformation initiatives across diverse industries. John has a master’s degree in mathematics and computer science, and an MBA from The Trinity College and University.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9-minute readContinue Reading
Jake Madoff

Jake Madoff

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Increase Developer Productivity With Generative AI: Tips From Leading Software Engineers

Generative AI is revolutionizing how software developers write code. In this article, three Toptal developers share how they’re using Gen AI in their daily work and offer actionable advice for others who want to utilize this nascent technology.

13-minute readContinue Reading
Sam Sycamore

Sam Sycamore

Sam Sycamore is a Senior Editor of Engineering at Toptal and an open-source web developer. He has more than a decade of experience as a writer and editor across several industries, and has worked with international tech startups and digital product agencies to provide software documentation, educational resources, and multimedia marketing content.

How Top Brands Are Using AR Marketing Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6-minute readContinue Reading
Gabriel Ignacio

Gabriel Ignacio

Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.

Effective Facebook Ads: 5 Creative Tips to Drive Growth

Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.

6-minute readContinue Reading
Jake Madoff

Jake Madoff

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

How to Create an SEO Keyword Strategy With Color-coded Priorities

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

13-minute readContinue Reading
Robert Franklin

Robert Franklin

Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.

Digital Advertising for Small Businesses: A 6-step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14-minute readContinue Reading
Ariel Morton

Ariel Morton

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

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