Hire the Top 3% of Freelance Business Plan Writers
Toptal is a marketplace for top professional business plan writers. Top companies and startups hire business plan writing freelancers from Toptal for their mission-critical projects.
With 20 years of experience working with family offices, institutional and entrepreneurial private equity funds, and consulting Big Four accounting firms, Stephen brings unique insights into the variety of investor mindsets. He freelances to help startups and established investors determine ideal investment, asset management, and fundraising strategies. As a senior executive, he has advised on multi-billion mergers, equity raises exceeding $2 billion, and transactions totaling over $5 billion.
Tanya is a finance expert serving investors and entrepreneurs in M&A, fundraising, buy and build, growth strategies, creating financial transparency, and defining business optimization potentials. She's executed €50 million in debt, equity, and M&A transactions in PE/VC and headed finance at a shared mobility startup, preparing the company for the financing round. Tanya enjoys freelancing due to the opportunities to create value and get to know exciting people and businesses.
Nick is a CFA with a 28-year track record spanning 40+ countries in M&A, finance, strategy, and policy. He's supported executive decisions in 60 high-stake projects, including M&A transactions ($46 billion), radio-spectrum auctions and trades ($3.5 billion), public policy advocacy, government contract bids (worth $1 billion), go-to-market strategies, and raises for small caps and tech startups. Independent since 2001, Nick has enjoyed working in diverse markets, sectors, and cultures.
Dhruv is a fractional CFO who plugs into scaling companies globally, often as their 1st finance hire, and builds the finance function from the ground up. He specializes in FP&A, fundraising support, finops, and M&A. He has helped his clients raise over $100 million across 20 rounds, spanning Seed through Series C. With 16+ years across technology, SaaS, and energy markets in the USA, Canada, and APAC, Dhruv co-founded and scaled a boutique consulting firm from zero to 40 people.
David is a seasoned M&A expert and corporate finance professional who has worked with the owners of 100+ businesses across the globe to raise capital, exit their investments at premium valuations, execute successful acquisitions as well as optimize their financial and controlling operations. During his 20-year career, he has worked with clients in many industries, but most extensively in the TMT and renewable energy sectors.
Sandeep has analyzed 1,000+ corporates and closed debt, equity, and M&A transactions of over $15 billion as a finance professional. After working for 20+ years in top-tier banks like Barclays, HSBC, and Standard Chartered, he now advises growth companies, leveraging his expertise in modeling, fundamental analysis valuation, and fundraising. As a seasoned problem solver, Sandeep has worked as a fractional CFO for startups, advised on early-stage funding rounds, and designed pricing models.
Julio has diversified experience as a finance VP for multinationals based in the US and Latin America in the financing, pharmaceutical, luxury goods, and personal care sectors and distribution channels, such as retail, wholesale, and travel retail. Julio's expertise includes financial planning and modeling, investment banking, commercial real estate, fundraising, business plan development, logistics, company valuation, and strategic and visionary leadership based on innovation and creativity.
A Wharton MBA graduate, Carlo has led transactions on $10 billion worth of LBO and growth capital deals. He's worked in investment banking, M&A (Deutsche Bank), management consulting (Bain & Company, Oliver Wyman), and corporate development (Lehman Brothers). Carlo leverages his skills in corporate finance, business strategy, and international business development to help companies scale and deliver value for their investors.
Wen is a self-driven and creative professional who has consistently created value and bridged gaps in various multicultural environments, particularly in France, the Middle East, and China. Sustainability and energy transition are at the core of her work. She is passionate about building trust, fostering collaboration within multicultural teams, and delivering high-impact solutions.
Bertrand is a 25-year finance veteran with a true 360 experience, honed as an investment banker, venture advisor, project developer, CFO, and expert witness consultant in international arbitrations. He has advised and partnered on over 100 transactions and investment initiatives totaling over $16 billion. Bertrand is a seasoned problem solver and decision-maker with expert facilitation skills. Bertrand advises on M&A, corporate development, venture growth, project development, and financing.
Business plan writers have the industry knowledge and expertise to transform your company’s goals and strategies into a clear, compelling document that attracts investors and supports smart decision-making. This guide provides best practices, skill insights, job description tips, and key interview questions to help you hire the right writer to craft a business plan that drives results.
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Testimonials
Martin so far is a complete Rockstar.
His first bit of work produced a tool for us to model and forecast our financials and is far and away worth every penny we paid and more.
Just thought I’d share that with you.
Pete Pellizzari
CEO
Erik has been an extremely valuable member of our team who has tremendous breath of experience with start ups in our lifecycle phase. What makes his contribution unique and highly effective is not only his excellent financial modeling skills and knowledge, but also the emotional intelligence with which he manages each relationship at Vault, understands our team dynamics, and helps us tackle start up challenges effectively. It is rare to find a part-time consultant who makes you feel like he/she is genuinely invested in the success of your company.
Romy Parzick
COO
Toptal has been an incredible key partner for Sidekick. As an early-stage start-up, we’ve leveraged both design and financial talent. The experience has been incredible, with those professionals bringing creativity, expertise, and advice to ensure Sidekick succeeds. My Toptal financial expert helped steer Sidekick’s business model, which resulted in an initial ROI of 650x! My experience with Toptal has given me great confidence in the future.
Doug MacKay
Founder / CEO
Chris was great to work with and was always available on my schedule. His communication skills and personality were a 10/10. His outputs on the project were top notch and allowed us to develop more efficient forecasting and initiative prioritization frameworks. I would definitely use Chris again.
Chris Pozek
CEO
What really sets Toptal apart is the caliber of finance talent available in their network. I had a very specific and pressing need, and Toptal quickly matched me with the perfect person for the job. The expert produced a thoughtful and robust financial analysis that has ultimately allowed us to forecast and prioritize initiatives much more efficiently.
Chris Pozek
CEO
How to Hire Business Plan Consultants Through Toptal
1
Talk to One of Our Client Advisors
A Toptal client advisor will work with you to understand your goals, technical needs, and team dynamics.
2
Work With Hand-selected Talent
Within days, we’ll introduce you to the right business plan advisor for your project. Average time to match is under 24 hours.
3
The Right Fit, Guaranteed
Work with your new business plan writer for a trial period (pay only if satisfied), ensuring they’re the right fit before starting the engagement.
EXCEPTIONAL TALENT
How We Source the Top 3% of Business Plan Writers
Our name “Toptal” comes from Top Talent—meaning we constantly strive to find and work with the best from around the world. Our rigorous screening process identifies experts in their domains who have passion and drive.
Of the thousands of applications Toptal sees each month, typically fewer than 3% are accepted.
The first step of the screening process is a comprehensive English language and communication evaluation. We also assess personality traits, seeking only those who are passionate and fully engaged in their work.
STEP 2
In-depth Skill Review
7.4% of applications pass
We test each applicant’s technical knowledge and problem-solving ability through various assessments. Every member of the Toptal network is an expert in their domain, and we typically only advance candidates with exceptional results in this phase.
STEP 3
Live Screening
3.6% of applications pass
Toptal screeners, who are experts in their functional domain, interview each business plan writer. Our screeners provide specific live exercises, looking for problem-solving ability, depth of experience, communication ability, and creativity.
STEP 4
Test Project
3.2% of applications pass
Each candidate is assigned a test project to evaluate whether they can “walk the walk.” Test projects take 1-3 weeks and are comprehensive and provide real-world scenarios for candidates to demonstrate their competence, thoroughness, professionalism, and integrity.
STEP 5
Continued Excellence
Top 3.0% of business plan writers
As a quality-first company, we demand the best from our talent, so they can deliver the best to our clients. This principle permeates every Toptal engagement and delivered project. Only the top 3% of Management Consultants can consistently perform at this level.
Capabilities of Business Plan Consultants
Map out your company’s growth and attract investors with a custom business plan developed by Toptal consultants. With wide-ranging expertise in market research, financial analysis, and strategic development, Toptal business experts help companies grow and thrive.
Custom Business Plan Writing
Strategic planning turns your company’s unique objectives and capabilities into a roadmap that enables leaders to set goals, establish milestones, manage risk, and secure funding. Toptal management consultants help you transform your vision and business model into a winning pathway toward growth.
Business Model Consulting
Your business model is the foundation of your company’s plan. Our management consultants help companies choose the right business model for their product, target market, and operational capabilities. They can refine your value proposition, customer segments, revenue streams, distribution channels, cost structure, and other key elements.
Business Strategy Development
Toptal consultants will analyze your company’s competitive advantages and growth opportunities, and help you set objectives, establish KPIs, develop tactics, and allocate resources. Then, they’ll translate these strategies into plans that drive value and sustainable growth.
Financial Projections and Budgeting
Financial projections and budgets are essential components of a company’s strategic plan. Toptal experts develop reliable financial projections and budgets that will enable your company to estimate future performance and allocate resources strategically.
Market Research and Analysis
In order to build an effective plan, you must understand your customers’ needs and preferences, identify opportunities, and assess the competitive landscape. Toptal finance consultants perform market research to help your company develop effective strategies, mitigate risks, and optimize your positioning for growth and success.
Risk Assessment and Mitigation
Risk management strategies are an essential components of strategic planning. Anticipating risks and knowing how to deal with them helps you protect your interests and maintain continuity during challenging times. Our consultants can help you identify potential threats and develop strategies to mitigate them.
Operational Planning and Workflow Optimization
Toptal consultants can bring your company’s plan to life with operational planning and workflow optimization. They can help you outline or improve the day-to-day functions of your business, ensuring that teams are organized, properly resourced, and pursuing goals that support your company’s strategy.
Startup Business Planning
Startups are unique among businesses. As a founder, you face high uncertainty and rely on considerable outside investment. Toptal consultants can help your startup build plans that showcase your innovation, agility, and growth potential to attract investors.
Investor-ready Business Plans
Toptal management consultants understand what investors care about most. They can build custom plans that highlight your company’s growth potential, scalability, fundraising needs, exit strategies, and potential return on investment—all geared toward attracting the interest of venture capitalists, banks, private equity, and other investors.
Ongoing Support and Revisions
A strategic plan is a living document, and you should revisit it as your company grows and changes. Our consultants can help you evaluate and update your plans to reflect new market realities, strategic shifts, fresh opportunities or threats, changes in financial performance, and more.
FAQs
Typically, you can hire business plan writers with Toptal in about 48 hours. For larger teams of talent or full end-to-end project delivery, timelines may vary. Our talent matchers are highly skilled in the same fields they’re matching in—they’re not recruiters or HR reps. They’ll work with you to understand your goals, technical needs, and team dynamics, and match you with ideal candidates from our vetted global talent network.
Once you select your business plan writer, you’ll have a no-risk trial period to ensure they’re the perfect fit. Our matching process has a 98% trial-to-hire rate, so you can rest assured that you’re getting the best fit every time.
To hire the right business plan consultant, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect business plan writers for your project.
At Toptal, we thoroughly screen our business plan advisors to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut.
In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship.
When you hire business plan advisors with Toptal, you’ll always work with world-class, custom-matched business plan writers ready to help you achieve your goals.
You can hire business plan writers on an hourly, part-time, or full-time basis. Toptal can also manage the project end-to-end based on your specific requirements as part of our Consulting and Services offerings. Whether you hire a business plan writer for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our business plan writers can fully integrate into your existing team for a seamless working experience.
We make sure that each engagement between you and your business plan writer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another business plan writer who may be a better fit and with whom we will begin a second, no-risk trial.
Nicholas is a corporate strategy and FP&A expert who works with businesses to optimize their operations and execute high-priority strategic initiatives. He has helped entrepreneurs raise more than $600 million.
Every Company Needs an Effective Business Plan to Maximize Its Potential
A comprehensive business plan details a company’s present and expected future status and needs in order to guide strategic decisions and resource requirements. Research has shown that, historically, companies with business plans have grown 30% faster than those without them and that companies with business plans have been nearly twice as likely to receive funding. That’s because potential investors and investment banks often won’t take your business seriously without a comprehensive business plan.
While business plans are proven to maximize potential at all stages of maturity, many business leaders fail to develop or execute them. They may believe it isn’t worth the investment, or they may be overwhelmed by the number of steps involved and the amount of information required to get started. Other business owners may attempt to develop such plans without external assistance.
However, many company owners do recognize that specialized skills are required to maximize the impact of a business plan and to develop a complementary pitch deck for potential investors. Hiring a business plan writer can significantly increase the quality and credibility of a business plan, especially for small business owners, entrepreneurs, and startups seeking to raise capital from angel investors, lenders, or venture capital firms. Experienced writers assist executives in translating their goals, strategy, and financial data into a professional, investor-ready document. Depending on the level of strategic support needed, the writer may also act as a business plan consultant or advisor throughout the process.
This hiring guide offers insights into how to select and hire a business plan writer who can advise and collaborate with you to deliver the plan your business needs to secure funding and support strategic growth.
What Attributes Distinguish Quality Business Plan Writers From Others?
Above all else, quality business plan writers have business planning and industry-specific experience. Typically, more experience equals more expertise, but don’t get caught up in thinking about experience only in terms of years. Once a professional writer has five or more years of experience, other factors, such as the number of business plans written and the number of successful funding rounds they’ve been involved in, are more important.
When selecting a business plan writer or advisor, it’s important to find someone who develops complete business plans frequently, has a strong track record of success, and has specialized industry experience relevant to your business. For example, the core components of business plans in healthcare and construction may be similar, but industry-specific knowledge adds significant credibility when detailing the organization’s strategic direction, financial plans and models, and resource requirements.
Experienced business plan writers provide clear and concise documentation, refine messaging, highlight competitive strengths, and ensure every section of the plan aligns with your strategic goals. When functioning in an advisory role, an experienced writer can also illuminate potential shortcomings and pitfalls of an existing or new plan. While they may use standardized templates for creating business plans, the writer should be willing and able to customize the detailed business plan to meet your organization’s specific needs.
How Can You Identify the Ideal Business Plan Writer for Your Business?
The ideal business plan writer will possess a mix of hard and soft skills across multiple business areas, allowing them to transform complex business information into a clear, compelling plan and pitch deck. The best writers often bring additional consulting experience or collaborate with strategic advisors to enhance the quality of their work. They may have backgrounds in startup operations or business consulting, which allows them to better align messaging with investor expectations.
The following competencies are fundamental for business plan writers:
Writing, Presentation, and Storytelling Ability: The core value a business plan writer brings is the ability to turn fragmented ideas, market data, and strategy into a unified, persuasive narrative. This storytelling creates a logical flow that resonates with stakeholders and helps secure buy-in from investors, partners, and lenders.
Communication: Strong communication is essential for developing and writing business plans. Writers must know how to ask clarifying questions, challenge assumptions when needed, and present complex information in a clear, engaging way. Their ability to translate strategy into accessible language is vital to the success of the plan.
Organization: Writing a business plan involves gathering and synthesizing inputs from various departments and stakeholders. A skilled writer must manage versioning, timelines, and feedback while maintaining consistency and quality throughout the document. Clear version control and a smooth process for revisions are essential to delivering a polished final draft.
Industry Knowledge: The business plan writer best suited to help your organization will have solid industry knowledge and significant experience working with other companies in your sector. Understanding the industry’s competitive landscape, trends, and target segments is critical to accurately framing your business model and go-to-market strategy.
Market Research and Analysis: Writers must know how to interpret market research to establish realistic estimates of the total market, addressable market, and obtainable share. While they may not conduct original market research themselves, strong writers know how to synthesize third-party data and internal insights into a persuasive market analysis section grounded in solid data.
Financial Modeling and Forecasting: Although financial modeling is often conducted by internal teams or financial analysts, a skilled business plan writer must know how to present these models clearly, validate the assumptions, and explain the financial narrative to investors. They should understand pricing strategies, capital requirements, and margin expectations, and know how to support financial forecasting and long-term projections even if they’re not building models from scratch. Many writers use Excel to organize inputs, test assumptions, and align financial statements.
Data Analysis and Visualization: A strong business plan writer can compile and analyze all the inputs your organization provides and use them to create concise summaries, visuals, and go-to-market strategy documentation. They should be comfortable with charts, graphs, and visual storytelling techniques to elevate the professionalism of the plan.
Critical and Strategic Thinking: Even if they’re not leading your strategy, a good writer can evaluate one. They should be able to identify inconsistencies, stress-test logic, and suggest ways to strengthen weak points in the plan, providing a roadmap that supports your broader strategic planning.
A business plan advisor who possesses these complementary soft skills is more likely to be highly effective and deliver a plan that earns stakeholder confidence, secures funding, and supports long-term ROI.
What Criteria Can Hiring Managers Use to Match Business Plan Writers to Their Specific Industry or Business Needs?
Hiring managers should consider these three critical criteria when matching business plan professionals to their specific industries and needs:
Industry Experience: Each industry has a unique environment, characterized by distinct relationships between the hiring company and its customers, suppliers, competitors, and other stakeholders. Navigating different compliance requirements and barriers to entry requires specific knowledge. A business plan writer with sector-specific experience can speak your industry’s language, reflect relevant benchmarks, and tailor the plan to meet investor expectations. While there’s no fixed number of years required, at least three years of industry-aligned writing or business planning experience is a solid benchmark.
Financial Literacy: While business plan writers are not necessarily responsible for building financial models from scratch, they must be capable of interpreting detailed financials and clearly communicating the underlying assumptions and projections. Experience with three-statement modeling is ideal, and writers should be able to collaborate with your finance team or external consultants to ensure accuracy and alignment across all financial sections of the plan.
Messaging and Narrative Skill: What truly separates an average business plan from a compelling one is the writer’s ability to craft a strategic narrative. This means taking raw inputs, such as your market positioning, growth strategy, competitive advantages, and team background, and weaving them into a cohesive story that builds confidence and excitement. Strong candidates will know how to emphasize your company’s differentiators, anticipate investor concerns, and structure the plan for both clarity and impact.
How to Write a Business Plan Writer Job Description for Your Project
Writing an effective job description is the first step toward attracting the right business plan writer for your specific needs. A well-scoped post helps candidates quickly assess whether they’re a fit and gives you a better chance of receiving relevant applications.
First, define the use case for the business plan and identify the industry in which your company operates. Clearly identifying the sector will help candidates self-select, minimizing the number of irrelevant résumés to review.
Next, specify the experience and any specializations you require. Some technical expertise may be optional: For example, it may not be as important for your writer to have in-depth financial modeling expertise, as long as that’s a strength of your internal team. On the other hand, your writer must have extensive knowledge about your industry and market segments.
Your job description should also take into account how far along your organization is in the strategic and business planning process. If you have many of the pieces in place and simply need a business plan writer to ensure you have a cohesive and compelling plan to present, you’ll require a different skill set than if you need someone to research, analyze, define, and document the strategic path forward. In some cases, the writer may work alongside internal leaders or external advisors to shape the narrative and positioning of the plan, including sections like the executive summary, marketing strategy, and go-to-market roadmap.
Protecting Confidential Information During the Hiring Process
Hiring managers and recruiters can take decisive actions to protect their company’s sensitive information when evaluating candidates. Consider the following best practices:
Require nondisclosure agreements (NDAs) before sharing confidential materials such as financials, pitch decks, or internal strategy documents.
Conduct background checks to confirm a candidate’s credibility, professionalism, and track record.
Use secure file-sharing platforms or virtual data rooms with access controls, audit trails, and encryption.
Rely on encrypted communication tools, such as secure email or messaging platforms, when sharing proprietary information or early metrics, cash flow data, and balance sheet assumptions.
Taking these steps reduces the risk of data leaks and reinforces professionalism throughout the hiring process.
What Are the Most Important Business Plan Writer Interview Questions?
As you prepare to interview your top candidates, you should already have a basic understanding of their experience and skills. During the interviews, it’s important to ask questions that get to the heart of what your organization needs and whether the writer has the expertise to deliver an effective plan. These questions will help you evaluate and select the best candidate for your situation:
Can you walk me through your process for developing a business plan from start to finish? How would you tailor your approach to the specifics of our business and project goals?
With this question, you’re looking for the business plan writer to explain how they would use internal and external resources to gather relevant information and craft the story that the business plan will tell as it relates to your specific case. Ideally, the writer can identify external resources that will provide industry, competitor, and market insights, including potential environmental, regulatory, or legal hurdles and risks.
Can you share your thoughts on the industry’s current state and future outlook?
The business plan writer you hire should be well-versed in your industry, its present state, and the key factors influencing its future. The success of a business strategy hinges on the quality of the market information, data, and insights the writer has access to, and how they will use that information to guide the plan. A qualified business plan writer or advisor will be able to discuss total market size, growth rates, key competitors, and significant trends. Their answer should leave you confident that the candidate has the industry experience and knowledge you require.
Can you share specific examples of successful business plans you’ve developed?
The answer to this question should demonstrate how the candidate has applied their expertise in previous engagements or corporate roles. Although the writer may be able to effectively explain their approach, specific examples will confirm they have the experience and capabilities to deliver what you need. Ask them to define the qualities of a successful engagement to be sure your expectations are aligned. You may also consider asking for testimonials from past clients, especially those who hired the writer through freelancer platforms or business plan services marketplaces.
How do you ensure that a business plan is adaptable and remains relevant?
The last thing you want to do is lead your business down a path that reduces or eliminates agility. The business plan writer should explain how they account for different market scenarios, build in flexibility, or flag assumptions that may need to be revisited. While they may not be responsible for the strategy itself, experienced writers should be comfortable working with evolving business inputs and highlighting where adjustments might be needed in the narrative or financials.
Additional Questions and Considerations
Additional questions to ask include how the business plan writer would communicate with you and your internal teams, how they handle disagreements among principals about the strategic direction the organization should pursue, and what, if any, special research and analysis they might perform for this engagement.
A well-rounded business plan writer will answer your questions in ways that leave you feeling confident in their ability to successfully execute the project and deliver an effective, custom business plan that maximizes your company’s potential and attracts investors.
Why Do Companies Hire Business Plan Writers?
Business plan writers can deliver tremendous value to companies that are developing business plans to guide strategic decisions or pursue funding. While founders and employees may have a significant grasp of the company, its strategic direction, and its business goals, they may not have the expertise to translate that knowledge into a compelling, professional-grade business plan that attracts investors.
One of the quickest ways to lose the interest of potential investors and partners is by presenting a business plan that comes across as disorganized and fragmented. Experienced business plan consultants solve this problem by structuring complex ideas into a coherent, persuasive narrative. They understand how to present market data, financial projections, and growth strategies in a way that resonates with external stakeholders and reflects investor expectations. While some writers also act as business plan advisors and provide strategic input, their most essential contribution is the ability to weave together market data, industry trends, strategic goals, and resource requirements into a compelling story for stakeholders and potential investors.
While many business owners develop business plans without external assistance, hiring a business plan writer can significantly increase the quality and credibility of a business plan, its likelihood to maximize business success, and its ability to attract investors.
Featured Toptal Business Plan Writing Publications