Roblox Corp. is an online gaming company with no history of blockbuster titles and whose biggest market is preteens. Yet, after its IPO in mid-March, the company’s value surpassed industry stalwart Electronic Arts Inc. So what’s the secret to its success?
In 1994, Coors introduced Zima, a low-ABV beverage alternative to wine coolers. Ultimately, the product flopped. Yet, today there are more than 65 hard seltzers. What dynamics are driving the booming hard seltzer market?