Pricing your products appropriately is one of the keys to the success of your company. So why do entrepreneurs often treat it as an afterthought? What are some of the available pricing strategies and how should they be applied by startup entrepreneurs?
Education has rapidly evolved away from the red-brick schoolhouse model. About $7.0 billion was invested globally by VC funds into the edtech market in 2019. This is expected to grow 3x over the next decade. Where is the money going? What characteristics do new competitors need to be sustainable?
Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?
The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?
The restaurant industry is infamous for its failure rate. The most common reason for failure is location. Cloud kitchens do away with this obstacle, allowing restaurants to operate without having a central hip location.
How has the beauty industry become extremely innovative? How did Glossier and The Ordinary approach (and crack) the problem of enticing consumers, building brand loyalty and creating unique experiences? The lessons are relevant for all DTC companies.
Having the right look has always been important in finance. As dress codes are relaxing and the gamut of careers are expanding, what should one wear? From Allbirds to Patagucci, a style guide for financial services.