It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. In fact, a 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner they met online. And, consider that there are now over 1,500 dating apps or websites in existence.
Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U.S., the industry’s biggest players, and how these products actually make money (if they even do!).Continue reading →