Does DTC Have a Future in the CPG Industry?
From accelerating innovation to enhancing consumer connections, DTC could reshape CPG. Toptal’s Digital Customer Experience Practice Lead Sara Kahlau and DTC Sales Lead Brennan Shanks explore strategies for revolutionizing consumer engagement and driving brand growth.
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Sara Kahlau
Sara Kahlau is the Digital Customer Experience Practice Lead at Toptal. A customer-centric executive with a background in strategy consulting at Booz & Company (now Strategy&), she has worked with PwC and L’Oréal Groupe and held execution-focused CXO roles across several industries. She has a bachelor’s degree in business from the University of Technology Sydney, where she double-majored in marketing communications and management.
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