Personalization at Scale: How AI Will Rewrite the Marketing Playbook
Jon Miller has spent his career building category-defining marketing platforms. Now, as co-founder and CEO of a stealth AI startup, he shares why the old marketing automation playbook is broken—and how AI will drive personalization at scale.
Jon Miller has spent his career building category-defining marketing platforms. Now, as co-founder and CEO of a stealth AI startup, he shares why the old marketing automation playbook is broken—and how AI will drive personalization at scale.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
Previously At
Jon Miller is the CEO and co-founder of a stealth AI startup and a marketing technology pioneer. He previously co-founded Marketo, founded Engagio, and served as CMO of Demandbase, helping to define the B2B marketing playbook.
Jon Miller has spent his career building and scaling some of the most influential marketing technology platforms, from co-founding Marketo and Engagio, to his role as CMO at Demandbase. Now, as founder of a stealth AI startup, he’s setting his sights on the next chapter of martech: using artificial intelligence to deliver personalization at scale.
In this episode of the Executive Guidance podcast, Jon joins Toptal’s Jeff Gangemi to discuss why the old marketing automation playbook is losing effectiveness, how AI can transform the buyer experience, and what leaders must do to thrive in a new era of B2B marketing. From rethinking the value exchange with customers to balancing brand and demand, Jon shares a candid look at the challenges and opportunities ahead for marketers looking to drive growth and category leadership.
Topics explored include:
-
Why the old demand-gen playbook is outdated
-
How AI will drive personalization at scale
-
The balance between brand and demand in B2B
-
Building martech that creates real customer value
-
Lessons from creating and scaling category-defining companies
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT