Turning Personalization Into Performance: Lessons From Movable Ink
Discover how Movable Ink’s VP of Growth Marketing, Justin Keller, is redefining personalization at scale by blending creative automation, data-driven storytelling, and AI innovation. In this episode of the Executive Guidance podcast, Keller joins Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, to discuss how brands can transform data into meaningful, one-to-one customer experiences that drive loyalty and growth.
Discover how Movable Ink’s VP of Growth Marketing, Justin Keller, is redefining personalization at scale by blending creative automation, data-driven storytelling, and AI innovation. In this episode of the Executive Guidance podcast, Keller joins Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, to discuss how brands can transform data into meaningful, one-to-one customer experiences that drive loyalty and growth.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
Previously At
Justin Keller is the VP of Growth Marketing at Movable Ink, a company that helps brands activate their data to deliver dynamic, personalized content across channels. With deep expertise in brand storytelling, growth strategy, and marketing technology, Justin focuses on connecting creativity and performance through intelligent automation and customer-centric innovation.
Previously At
In today’s marketing landscape, personalization isn’t just a strategy, t’s the foundation of customer connection. Justin Keller, VP of Growth Marketing at Movable Ink, is helping brands harness data and AI to deliver authentic, context-driven experiences at scale.
In this episode of the Executive Guidance podcast, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Justin shares how Movable Ink combines creativity with intelligent automation to build deeper relationships, boost engagement, and transform how brands communicate in real time.
Topics explored include:
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How AI and automation are transforming personalization at scale
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The evolving relationship between creativity, data, and performance
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Why dynamic storytelling is the future of customer engagement
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How marketers can humanize AI-driven interactions
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Lessons in building growth-focused creative teams in a fast-changing market
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT