Executive Guidance

Offering insights from Toptal’s key industry and consulting executives, the Executive Guidance blog is a hub for in-depth analysis of trends, strategies, and technologies that can help business leaders gain a competitive edge.

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Navigating GEO and AI Search: Lessons From Scrunch’s Head of Marketing

As AI transforms how buyers discover and evaluate solutions, traditional SEO playbooks are being rewritten. In this episode of the Executive Guidance podcast, Kevin White, Head of Marketing at Scrunch, joins Jeff Gangemi to explore how LLMs are reshaping intent, discovery, and conversion, and what marketers should do next.

38-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Cloud, AI, and the Future of Public Safety: Insights From CentralSquare’s CPO

CentralSquare’s Chief Product Officer, Brian Fugere, is helping public safety agencies and local governments evolve. In this episode of the Executive Guidance podcast, Brian shares how his team is building cloud-native, AI-powered platforms to support emergency response, administration, and citizen services.

32-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

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Aligning Global Marketing Strategy Around the Customer: Insights from MetLife

Koley Corte, MetLife SVP and CMO of Regional and Institutional Marketing, Global Customer Insights, leads one of the most expansive marketing organizations in financial services. In this episode of the Executive Guidance podcast, she shares how she aligns global teams around customer insight, strategic execution, and purpose-driven leadership.

42-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

How to Lead Brand Reinvention and Build High-impact Teams: Lessons From Avid’s CMO

Avid’s Chief Marketing Officer, Angela Stelle, shares how she’s reshaping the company’s brand, culture, and creative engine for the future. In this episode of the Executive Guidance podcast, Angela reflects on lessons from her second CMO role, the power of executive presence, and how to lead with both rigor and empathy.

48-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Why Great Marketing Starts With Business Mastery: Insights From Lumivero

Lumivero CMO Tessa Barron joins the Executive Guidance podcast to share her unique approach to growth-driven marketing. Discover how Tessa builds scalable marketing functions grounded in strategic planning, audience ownership, and a deep understanding of business outcomes.

38-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

AI and the Future of Media Strategy: Insights from Publicis

Learn how Jason Smith, AI Strategy Lead at Publicis Media, is helping clients navigate the fast-changing world of AI in media and advertising. In this episode of the Executive Guidance podcast, Smith shares practical insights on applying AI to audience targeting, creative automation, and responsible governance.

37-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

AI, Search, and the Next Evolution of Commerce Content: Insights from Forbes

Discover how Emily Jackson, SVP of eCommerce at Forbes, is shaping the next era of digital publishing. In this episode of the Executive Guidance podcast, she shares insights on how commerce content became a key revenue driver, the evolving role of AI in product discovery, and how Forbes balances editorial trust with business growth.

36-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, is the Growth and Digital Marketing Practice Lead at Toptal. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Building an AI-ready Culture: Lessons from Ricoh’s Digital Transformation

Discover how Ricoh’s Vice President of Portfolio Software Solution Development, Ashok Shenoy, is leading AI-driven transformation by focusing on people, process, and data. In this episode of the Executive Guidance podcast, Shenoy shares how Ricoh built an AI-ready culture, overcame adoption challenges, and scaled AI to improve business operations.

29-minute episodeLearn More
TJ Urglavitch

TJ Urglavitch

This episode’s host, TJ Urglavitch, has over a decade of leadership experience in the hosting and cloud services industry. He helps organizations navigate the complexities of cloud computing adoption and transformation, ensuring scalable and efficient technology solutions.

Rethinking B2B Marketing: The Power of Brand in Long-Term Growth

Discover how Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg is redefining B2B marketing by challenging conventional wisdom. In this episode of the Executive Guidance podcast, Peter shares insights on the balance between brand and performance marketing and why distinctiveness—not just differentiation—is the key to long-term success.

43-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, is the Growth and Digital Marketing Practice Lead at Toptal. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Insights on Building Content-Driven, Agile Marketing Teams at Airbnb, Salesforce, and Logitech

Discover how Logitech marketing leader Hayley Nelson is reshaping content strategy using agile principles, newsroom-style storytelling, and deep customer insights. In this episode of the Executive Guidance podcast, she shares lessons from Salesforce, Airbnb, and Logitech on building high-impact content marketing teams that drive trust and engagement.

39-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Reinventing Gifting: Inside Edible’s eCommerce Transformation

Discover how Edible’s VP of eCommerce, Erica Randerson, is driving bold brand transformation and redefining the gifting experience through data, AI, and innovation on this episode of the Executive Guidance podcast.

23-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Cybersecurity in Digital Transformation: Insights From Inside Google Cloud

Discover how agile cybersecurity practices and workforce enablement can drive digital transformation and safeguard businesses in this episode of the Executive Guidance podcast.

54-minute episodeLearn More
Michael Figueroa

Michael Figueroa

This episode’s host, Michael Figueroa, is a seasoned information security leader with experience at the Advanced Cyber Security Center and Toptal. He holds a bachelor’s degree from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University.

B2B Marketing: Keys to Innovation and Growth in B2B SaaS

Uncover strategies for thriving in the B2B SaaS world and fostering lasting customer connections on this episode of the Executive Guidance podcast.

32-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

AI and Cybersecurity: Challenges and Opportunities

Discover how AI, cybersecurity, and public-private collaboration are transforming government technology and workforce efficiency on this episode of the Executive Guidance podcast.

54-minute episodeLearn More
Michael Figueroa

Michael Figueroa

This episode’s host, Michael Figueroa, is a seasoned information security leader with experience at the Advanced Cyber Security Center and Toptal. He holds a bachelor’s degree from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University.

Cybersecurity Insights: Proactive Thinking, Ad Platform Safety, and More

Tune into this episode of the Executive Guidance podcast for a deep dive into cutting-edge cybersecurity strategies, securing advertising platforms against digital threats, and the challenge of recruiting top cybertalent.

35-minute episodeLearn More
Michael Figueroa

Michael Figueroa

This episode’s host, Michael Figueroa, is a seasoned information security leader with experience at the Advanced Cyber Security Center and Toptal. He holds a bachelor’s degree from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University.

Marketing Spotlight: Building Brands With Product-led Storytelling

Discover how bold product innovation and product-led storytelling can transform brands and enhance customer experiences on this episode of the Executive Guidance podcast.

41-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Finding the Best Marketing Channels for Your Small Business: A Strategic Guide to Increasing ROI

Small businesses cannot afford to think small with marketing. Toptal’s Growth and Digital Marketing Practice Lead outlines five steps to guide decision-makers in selecting the most effective marketing channels.

10-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

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By entering your email, you are agreeing to our privacy policy.

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