AI and the Future of Media Strategy: Insights from Publicis
Learn how Jason Smith, AI Strategy Lead at Publicis Media, is helping clients navigate the fast-changing world of AI in media and advertising. In this episode of the Executive Guidance podcast, Smith shares practical insights on applying AI to audience targeting, creative automation, and responsible governance.
Learn how Jason Smith, AI Strategy Lead at Publicis Media, is helping clients navigate the fast-changing world of AI in media and advertising. In this episode of the Executive Guidance podcast, Smith shares practical insights on applying AI to audience targeting, creative automation, and responsible governance.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Jason Smith is the AI Strategy Lead at Publicis Media, where he drives AI adoption and innovation across global organizations. He has led AI scaling initiatives, training programs, and partnerships while advocating for responsible AI use through his Conscious Adoption of AI Toolkit.
AI is reshaping how brands connect with audiences, optimize campaigns, and generate creative content. At Publicis, Jason Smith is at the forefront of this transformation—leveraging AI to enhance media strategy while ensuring responsible governance.
In this episode of the Executive Guidance podcast, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Jason shares how Publicis integrates AI across the marketing funnel, from audience segmentation to creative execution. He also discusses the ethical considerations that come with AI adoption and how brands can strike the right balance between automation and human creativity.
Topics explored include:
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The evolving role of AI in audience segmentation and targeting
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How generative AI is changing content creation in advertising
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The importance of responsible AI governance in marketing
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How AI and human creativity can work together to optimize campaigns
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The future of AI in advertising and media strategy
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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