AI, Search, and the Next Evolution of Commerce Content: Insights from Forbes
Discover how Emily Jackson, SVP of eCommerce at Forbes, is shaping the next era of digital publishing. In this episode of the Executive Guidance podcast, she shares insights on how commerce content became a key revenue driver, the evolving role of AI in product discovery, and how Forbes balances editorial trust with business growth.
Discover how Emily Jackson, SVP of eCommerce at Forbes, is shaping the next era of digital publishing. In this episode of the Executive Guidance podcast, she shares insights on how commerce content became a key revenue driver, the evolving role of AI in product discovery, and how Forbes balances editorial trust with business growth.
Speakers
This episode’s host, Jeff Gangemi, is the Growth and Digital Marketing Practice Lead at Toptal. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Emily Jackson is the Senior Vice President of eCommerce at Forbes, where she leads the Forbes Vetted team in creating trusted product recommendations. With experience at Conde Nast, Skimlinks, and other major media companies, she has played a key role in transforming commerce content into a major revenue driver in digital publishing.
Commerce content has transformed from a small side project to a major pillar of digital publishing. At Forbes, Emily Jackson is leading this evolution by balancing editorial trust with revenue growth.
In this episode of the Executive Guidance podcast, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Emily shares how commerce content has evolved, how AI and search trends are shaping the future, and why maintaining strict editorial independence is key to long-term success.
Topics explored include:
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The evolution of commerce content from “pocket money” to a major revenue stream
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How Forbes maintains editorial integrity while driving business growth
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The rise of AI-driven search and how it’s changing product discovery
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Why video and social platforms are reshaping consumer habits
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How publishers can prepare for the next big shift in digital commerce
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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