Aligning Global Marketing Strategy Around the Customer: Insights from MetLife
Koley Corte, MetLife SVP and CMO of Regional and Institutional Marketing, Global Customer Insights, leads one of the most expansive marketing organizations in financial services. In this episode of the Executive Guidance podcast, she shares how she aligns global teams around customer insight, strategic execution, and purpose-driven leadership.
Koley Corte, MetLife SVP and CMO of Regional and Institutional Marketing, Global Customer Insights, leads one of the most expansive marketing organizations in financial services. In this episode of the Executive Guidance podcast, she shares how she aligns global teams around customer insight, strategic execution, and purpose-driven leadership.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Koley Corte is a dynamic executive known for driving transformational growth across strategy, marketing, data, and digital. With a passion for building what’s next, she leads high-performing teams through complex change, earning trust, cutting through complexity, and delivering real impact.
Koley Corte brings a cross-functional, insight-driven approach to one of the largest marketing organizations in financial services. In this episode of the Executive Guidance podcast, she joins Toptal’s Jeff Gangemi to talk about leading at scale, empowering teams, and making marketing accountable to business results.
From managing brand strategy across continents to unlocking customer insight in highly regulated markets, Koley shares what it takes to run a marketing operation that is as operationally rigorous as it is customer-focused.
Topics explored include:
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How to align marketing strategy with global business goals
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The power of customer insights in creating scalable solutions
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Leading diverse, cross-cultural teams in a unified direction
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Translating purpose into performance across markets
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The balance between executive altitude and operational detail
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT