Insights on Building Content-Driven, Agile Marketing Teams at Airbnb, Salesforce, and Logitech
Discover how Logitech marketing leader Hayley Nelson is reshaping content strategy using agile principles, newsroom-style storytelling, and deep customer insights. In this episode of the Executive Guidance podcast, she shares lessons from Salesforce, Airbnb, and Logitech on building high-impact content marketing teams that drive trust and engagement.
Discover how Logitech marketing leader Hayley Nelson is reshaping content strategy using agile principles, newsroom-style storytelling, and deep customer insights. In this episode of the Executive Guidance podcast, she shares lessons from Salesforce, Airbnb, and Logitech on building high-impact content marketing teams that drive trust and engagement.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Hayley Nelson is a marketing leader with extensive experience in content strategy, product marketing, and brand storytelling. She has led content marketing initiatives at major brands like Salesforce, Airbnb, and Logitech, bringing a journalist’s perspective to brand-building and customer engagement.
Hayley Nelson’s career spans some of the most influential content marketing transformations in tech. From leading a “content revolution” at Salesforce to building agile content teams at Airbnb, she has consistently driven brand credibility and customer engagement through insight-driven storytelling. In this episode of the Executive Guidance podcast, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Hayley shares her journey from journalism to marketing, why content marketing must evolve beyond sales-driven messaging, and how agile principles can help marketing teams work smarter.
Topics explored include:
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How agile product development principles apply to marketing
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The role of journalism in building brand trust
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Structuring a content marketing team for speed and impact
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The balance between thought leadership and product marketing
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Leveraging customer insights to create high-impact content
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The future of marketing in an increasingly personalized world
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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