How to Lead Brand Reinvention and Build High-impact Teams: Lessons From Avid’s CMO
Avid’s Chief Marketing Officer, Angela Stelle, shares how she’s reshaping the company’s brand, culture, and creative engine for the future. In this episode of the Executive Guidance podcast, Angela reflects on lessons from her second CMO role, the power of executive presence, and how to lead with both rigor and empathy.
Avid’s Chief Marketing Officer, Angela Stelle, shares how she’s reshaping the company’s brand, culture, and creative engine for the future. In this episode of the Executive Guidance podcast, Angela reflects on lessons from her second CMO role, the power of executive presence, and how to lead with both rigor and empathy.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Angela Stelle is a seasoned marketing and customer experience leader with more than 25 years of experience at companies like Sterling, Dun & Bradstreet, and Verizon Wireless. She specializes in driving growth and leading large-scale brand and operational transformations across tech and business services.
Angela Stelle’s journey to becoming CMO at Avid includes a background in customer experience, design, and executive operations. In this episode of the Executive Guidance podcast, she shares how that range prepared her to lead one of the industry’s most respected creative technology brands into a new era.
Stelle discusses what it takes to reinvent a brand while honoring its legacy, how to assemble and activate a high-functioning marketing team, and why empathy, preparation, and executive presence matter now more than ever.
Topics explored include:
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How to reinvent a legacy brand for the next generation
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Building high-performing, audience-focused marketing teams
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The role of executive presence in marketing leadership
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Making tough calls with empathy and speed
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Marketing operations, campaign activation, and the tools that bring it all together
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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