Reinventing Gifting: Inside Edible’s eCommerce Transformation
Discover how Edible’s VP of eCommerce, Erica Randerson, is driving bold brand transformation and redefining the gifting experience through data, AI, and innovation on this episode of the Executive Guidance podcast.
Discover how Edible’s VP of eCommerce, Erica Randerson, is driving bold brand transformation and redefining the gifting experience through data, AI, and innovation on this episode of the Executive Guidance podcast.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Erica Randerson is a digital leader focused on driving brand growth through eCommerce and operational efficiency. With a hands-on, people-first approach, she excels in transforming challenges into profitable outcomes and optimizing tech stacks to achieve revenue growth.
Erica Randerson’s career is a testament to her ability to drive brand growth and innovation across diverse sectors. Starting her journey in eCommerce, she built a strong foundation in optimizing online customer experiences and tech stacks. Her unique path led her to Edible, where she took on the role of VP of eCommerce, and helped steer the company through a transformative phase. From pioneering new eCommerce strategies to launching bold ventures like edibles.com, Erica blends her deep expertise in data-driven decision-making with a people-first leadership approach. Tune into the latest episode of the Executive Guidance Podcast to hear her story.
Topics explored include:
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Leading brand transformation with data-driven eCommerce strategies
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Balancing innovation with legacy to drive business growth
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Building customer-centric solutions with AI and automation
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Navigating the challenges of scaling a 25-year-old brand
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The power of leveraging franchise systems for digital expansion
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Developing a culture of collaboration and agility in a fast-evolving industry
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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